The guide provides tactical strategies for independent hotels to reduce OTA costs through better negotiation, promotional program evaluation, and direct booking optimization.
Misaligned marketing and revenue teams cost hotels conversions and profitability through outdated messaging, mistimed campaigns, and missed demand opportunities.
Hotel bookings for the 2026 World Cup are tracking closer to normal levels, forcing properties to shift from static forecasting to real-time demand response strategies.
The partnership launches in seven markets including France, Germany, and UAE, allowing ALL Accor members to earn points on Uber rides and deliveries.
The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.
Hotels should diagnose which layer of the demand stack their problem exists in before selecting a marketing agency, as most agencies solve downstream problems while hotels often need upstream demand origin solutions.
Adam Mogelonsky discusses strategies for hotels to capture FIFA World Cup demand while building long-term direct booking systems that extend beyond the event.
Fashion designer Mia Liu's Drape Stitch creates custom uniforms for luxury hotels, arguing that staff appearance directly impacts guest perception and service quality.
Wooden key cards with custom anniversary engravings provide hotels a professional tool to enhance guest recognition while supporting brand positioning and sustainability goals.
Survey of 3,500 travelers reveals they spend an average of $500 on non-travel purchases per trip, creating marketing opportunities for brands outside the travel industry.
ALHI becomes official hospitality partner for esports events serving active-duty military, veterans, and their families across all branches.
SiteMinder data shows direct bookings generate 60% higher revenue per reservation than OTA bookings, while BookBetterDirect research found direct rates beat OTAs in 59% of cases.
The author argues hotels have misunderstood their core challenge: controlling guest introductions, not just optimizing marketing channels or technology solutions.
Sleeping Bear Hotels reduced OTA bookings from 60% through operational streamlining, strategic partnerships, and direct booking focus.
Aethos unveils its second brand campaign featuring celebrity models at Aethos Mallorca, with Milan pop-up activations and programming across all properties.
The guide explains how hotels can tap into Social, Military, Educational, Religious, and Fraternal groups to boost off-season occupancy through targeted marketing and group rates.
German guests can now earn PAYBACK points instead of IHG points when staying at participating hotels, redeemable across retail partners.
The article explains how AI systems like ChatGPT now limit hotel recommendations to fewer than five options, requiring structured data and consistent information across all channels for visibility.
The article outlines alternative revenue strategies for hotels to offset declining international travel through youth sports, construction crews, workations, wellness experiences, and corporate segments.
The author argues hotel GMs lack proper sales oversight, focusing on superficial metrics rather than lead conversion tracking and systematic follow-up processes.