New Opening: The Zetter Bloomsbury - a Bloomsbury townhouse hotel inspired by London’s historic literary quarter
The Zetter Group today opens the doors to The Zetter Bloomsbury, a new 68-bedroom boutique hotel set across six interconnected Georgian townhouses overlooking Russell Square and directly opposite the British Museum. Located in the heart of Bloomsbury, celebrated for its artistic and literary heritage, the property draws inspiration from the neighbourhood’s creative spirit while retaining the warmth and character that distinguish The Zetter’s existing hotels.