New National Travel MONITOR Reveals Changes In Leisure Travelers' Online Search Behavior
While the percentage of leisure travelers who report making reservations online has grown more than thirty-seven percent (37%) since the year 2000, "Consumers' search behavior has changed in recent years as people have become more familiar with search technology and the number of travel planning/purchasing sites has grown exponentially," said Peter C. Yesawich, chairman and CEO of Ypartnership.