New National Travel MONITOR℠ Survey Reveals Shifting Accommodation Preferences
The current economic environment is apparently influencing consumers’ interest in certain types of lodging accommodations as revealed in the just-released Ypartnership/Yankelovich 2009 National Travel MONITOR℠. Compared to last year, preference for independently operated hotels and resorts is up, while preference for chain-affiliated properties is declining. Leisure travelers are also more likely to cite “value for the price” as a key consideration when selecting lodging accommodations.