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Sustainability

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Shifting perception of green investments thanks to green finance opportunities

Green finance is still emerging and defining itself. As such, it currently raises more questions than it provides answers for hospitality professionals, especially among family or small businesses and independent operators who cannot dedicate their limited resources to stay up to date with such specific and technical trends. As a result green investment is very often considered as an extra cost with no short-term benefits and uncertain long-term benefits.

Johanna Wagner
View by Johanna Wagner, CEO of Agence HoPe | Sustainability Guest Lecturer, ESSEC IMHI
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A unified hospitality industry can unlock Green Finance

As an alliance our role is to unify the hospitality industry towards a more sustainable future.  We aim to propel the sector towards a state of Net Positive, where the industry not only thrives but enriches our destinations, by giving back more than it takes, across people, planet, and place (the destination).  We exist to convene the industry, collate knowledge and best practice and create an industry movement.

Glenn Mandziuk
View by Glenn Mandziuk, President & CEO, Sustainable Hospitality Alliance
Willy Legrand
By Willy Legrand
Expert Views (8)
Natasha Montesalvo
Natasha Montesalvo, Director of Research and Policy and Principal Consultant – Destinations, Strategy and Insights, EarthCheck

The most effective strategy - start with talking to your financier.....they are the experts and will know the options that are available and how your business aligns with requirements. They will also be able to unpack and present the best solutions for how green financing options suit your needs, strategies and sustainability journey.

Willy Legrand
Willy Legrand, Professor, IU International University of Applied Sciences Germany, IU International University of Applied Sciences

"There is sufficient global capital to close the global investment gaps but there are barriers to redirect capital to climate action." (IPCC Synthesis Report: Climate Change 2023, p. 80). The hospitality industry is increasingly turning to green finance to fund projects that seek to reduce carbon emissions and improve sustainability.

Glenn Mandziuk
Glenn Mandziuk, President & CEO, Sustainable Hospitality Alliance

Our role as an alliance is to unify the hospitality industry and propel it towards a state of Net Positive, where the industry thrives and enriches destinations. Today I am confident the sustainability movement is underway and we are seeing a subtle shift to a "pre-competitive" mindset where hotels share best practice, including information about financing sustainable initiatives.

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Reflexivity and Learning

The path towards system change is unpredictable, and that reminded me on the book Risk Society by Ulrich Beck. Beck's concept of the risk society highlights the need for a new approach to managing risks based on cooperation, reflexivity, and sustainability in a context of complexity and uncertainty. The book contains valuable lessons for to be applied on topics as Climate change and Biodiversity. Learning is a key ingredient in Beck's risk society and learning involves a continuous process of reflexivity and adaptation in response to new information and changing circumstances. Important to realize is that this learning is not only at an individual level, but also on group and even societal level. Companies, citizens and communities, NGOs, governments and scientists and experts all play an important role in this collective learning process.

Arjan van Rheede
View by Arjan van Rheede, Senior Research Fellow in Sustainability, Hotelschool The Hague
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Trailblazing new paths together

I believe that we'd be further on the road of climate and biodiversity actions if we were effectively using cooperation in our sectors. Initiatives of small and wider scales are growing though, which is necessary as trailblazing new ways of doing business and new ways of designing desirable travel experiences requires exploring as many new paths as possible.

Johanna Wagner
View by Johanna Wagner, CEO of Agence HoPe | Sustainability Guest Lecturer, ESSEC IMHI
Willy Legrand
By Willy Legrand
Expert Views (19)
Swantje Lehners
Swantje Lehners, Managing Director of Projects and Cooperations, Futouris e.V.

If you want to go fast, go alone, if you want to go far, go together" - this saying has accompanied our work in Futouris e.V. from the beginning. We are a partnership of tourism industry companies, working together to find and implement solutions to move that sustainability needle".

Henri Kuokkanen
Henri Kuokkanen, Associate Professor, Institut Lyfe

Collaboration is essential in social and environmental sustainability, and misaligned interests can cause serious setbacks in efforts to become more sustainable. The need for such cooperation is particularly emphasized in tourism destinations that fight with various sustainability challenges, including those created by overtourism.

Benjamin Lephilibert
Benjamin Lephilibert, Founder & CEO, LightBlue Consulting

Since Food Waste represents on average ~50% of a hotel total waste, and knowing how poorly waste in disposed of/managed in most places, targetting this issue with a collaborative lense seems of the most overlooked issue of all.

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