Sustainability

Reflexivity and Learning

The path towards system change is unpredictable, and that reminded me on the book Risk Society by Ulrich Beck. Beck's concept of the risk society highlights the need for a new approach to managing risks based on cooperation, reflexivity, and sustainability in a context of complexity and uncertainty. The book contains valuable lessons for to be applied on topics as Climate change and Biodiversity. Learning is a key ingredient in Beck's risk society and learning involves a continuous process of reflexivity and adaptation in response to new information and changing circumstances. Important to realize is that this learning is not only at an individual level, but also on group and even societal level. Companies, citizens and communities, NGOs, governments and scientists and experts all play an important role in this collective learning process.

Trailblazing new paths together

I believe that we'd be further on the road of climate and biodiversity actions if we were effectively using cooperation in our sectors. Initiatives of small and wider scales are growing though, which is necessary as trailblazing new ways of doing business and new ways of designing desirable travel experiences requires exploring as many new paths as possible.

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