How did we get here and when do we get out? | PhoCusWright FYI
Current U.S. travel industry economics aren’t a pretty picture—investment has ground to a halt, demand is declining to the worst levels in decades, and prospects for near-term improvement are at best, uncertain, and at worst, distant. But the tough times won’t last forever. Certain cyclical and secular (i.e., noncyclical) economic realities will ultimately drive the industry through the recession to recovery and eventually a rebound. The long-term prospects for travel demand and investment are promising.