Press Releases

VIDEO: Search Goes Visual

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel. Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search

VIDEO: Marketing Your Hotel to Gen X and Y

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel featuring Bonnie Knutson, Professor at Michigan State University School of Hospitality Business. In this episode, Bonnie explains how Generations X and Y are cynical and skeptical of traditions and institutions, including hotel brands.

New on VTV Channel: The Role of Online Information in Travel Shopping

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel featuring Laurence Bernstein, Managing Director of The Bay Charles Consulting Company. In this episode, Laurence explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.

Motorola Hospitality Barometer Shows Mobility is Competitive Differentiator for Hospitality Establishments

A recent Motorola Inc. (NYSE: MOT) study uncovered that mobile and wireless technologies are top of mind for hospitality decision makers - playing a pivotal role in creating a symbiotic relationship between establishments and customers. The Motorola Enterprise Mobility Solutions Hospitality Barometer discovered that 82 percent of respondents reported an increasing importance of mobility within their organization in 2009 to help drive revenue and improve the customer experience. And more than 60 percent of hospitality decision makers believe these technologies are providing consistent service and competitive advantage.

The sweet scent of hospitality

In the use of scents for marketing and branding, the hospitality industry has been an early adopter and remains on the forefront of innovation. Four Points by Sheraton is just the latest to announce the introduction of a signature scent. Hyatt has done it throughout their brand portfolio, as did Starwood. Swissotel’s global signature scent is even modified with a “local” component depending on if you are “Unter den Linden” in Berlin or if you are in Tokyo.