Press Releases

Video: What Travel Shoppers Want

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode on VTV Channel - Video: What Travel Shoppers Want with Tom O'Rourke, President/CEO of O’Rourke Hospitality Marketing. People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.

VTV VIDEO: Untapped Online Opportunities

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode on VTV Channel: Untapped Online Opportunities with Felix Laboy, President and General Manager of Sabre Hospitality Solutions. In this episode, you will learn about the untapped online opportunities that can help you extract the most value out of your presence online. Some of the biggest untapped online eBusiness opportunities that hoteliers can take advantage of include:

VIDEO: To Merchandise or Not

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode on VTV Channel: To Merchandise or Not. Felix Laboy, President and General Manager at Sabre Hospitality Solutions, discusses how hotels are doing a better job of merchandising online they have been in the past. However, there is still room for improvement.

VIDEO: Search Goes Visual

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel. Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search

VIDEO: Marketing Your Hotel to Gen X and Y

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel featuring Bonnie Knutson, Professor at Michigan State University School of Hospitality Business. In this episode, Bonnie explains how Generations X and Y are cynical and skeptical of traditions and institutions, including hotel brands.

New on VTV Channel: The Role of Online Information in Travel Shopping

VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel featuring Laurence Bernstein, Managing Director of The Bay Charles Consulting Company. In this episode, Laurence explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.