Cost optimization and profitability: Cost-optimization has always been a central notion in revenue management. That being said, the pandemic brought renewed attention to the topic. Today, more than ever, proper cost control is crucial to navigate these difficult waters and prepare for the "new normal." Whether we like it or not, every single decision revenue managers take on a daily basis, has an impact on the bottom line, meaning that revenue management is not only about optimizing the revenue streams, but also about increasing profitability. Favoring the distribution channels with the highest profit has become imperative in our industry. But how can hotels calculate the cost-per-acquisition of each channel? What should be taken into consideration? And how can this analysis influence one's distribution decisions?

Sharad Kapur
Sharad Kapur
Revenue & Distribution Strategist
Diego Fernandez Perez De Ponga
Diego Fernandez Perez De Ponga
Corporate Director Revenue Management Palladium Hotel Group
Trevor Stuart-Hill
Trevor Stuart-Hill
Founder and president of Revenue Matters
Ira  Vouk
Ira Vouk
Hospitality Technology and Revenue Management consultant
Federica Salvatori
Federica Salvatori
Revenue & Commercial Strategy and Founder of Federica Salvatori Consulting
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Niki Van den Broeck
Niki Van den Broeck
Product Manager - Parity Solutions at OTA Insight
Oleksii Kapichin
Oleksii Kapichin
Revenue Management Expert