We are all aware of the many articles that stress the importance of storytelling by hotels. Today, we see some hotels and brands being active with blogs, posts on social media, and influencer initiatives.... a myriad of fragmented efforts on isolated islands of content... not connected or integrated into hotel websites or consumer booking journeys. That being said, we all agree that a well-executed storytelling strategy allows consumers to connect with a unique hotel or brand experience. What is it that hotels and brands could undertake to turn their storytelling content into an actionable asset-class in the discovery/search and booking journey?

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Frederic Gonzalo
Frederic Gonzalo
Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
Tina Markowitz
Tina Markowitz
Vice President of Digital Marketing Media & Analytics at Cendyn
Stephanie Sparks Smith
Stephanie Sparks Smith
Founder and Digital Matriarch at Cogwheel Marketing
Daniel E. Craig
Daniel E. Craig
Founder, Reknown
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Loren Gray
Loren Gray
Founder of Hospitality Digital Marketing
Ross McAlpine
Ross McAlpine
Vice President, Client Services at Vizergy
Linchi Kwok
Linchi Kwok
Associate Professor at The Collins College of Hospitality Management