The Year of the Great Recharge: Hilton Trends Report Reveals ‘Rest and Relaxation’ to be Top Driver of Travel Decisions Across Generations in 2024

According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before. Those insights and more were unveiled today with the launch of Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.” In addition to defining the preferences and passions of the 2024 traveler, the report takes a deeper look at how each generation views travel – from the digital-native Gen Zer to the experienced Baby Boomer. 

Delta Hotels by Marriott Introduces New Hydration Program With Waterdrop to Help Travelers Embrace a Moment of Pause

In a world that moves at a rapid pace, finding moments of pause and self-care is paramount to maintaining momentum. Delta Hotels by Marriott®, part of Marriott Bonvoy®’s global portfolio of 31 extraordinary hotel brands, is furthering its commitment to creating seamless and thoughtful travel experiences by introducing an exclusive new and complimentary hydration program with waterdrop®, whose mission is to encourage people to drink more water so that they can live a healthier, longer, and more sustainable life.

Miraval Life in Balance Spa Aviara Opens at Park Hyatt Aviara Resort, Golf Club & Spa

Miraval Resorts & Spas, a leader in transformative wellbeing destinations, announces the opening of its newest experience, Miraval Life in Balance Spa Aviara, located within the iconic Forbes Five-Star and AAA Five Diamond Park Hyatt Aviara Resort, Golf Club & Spa. The grand opening of Miraval Life in Balance Spa Aviara represents the expansion of Miraval Resorts’ mindfulness experiences to a new location, situated along Southern California’s picturesque Pacific coastline, and the final phase of Park Hyatt Aviara’s $60-million-dollar resort-wide renovation.

ONYX Hospitality Group Launches New Spa Brand - maai spa

 ONYX Hospitality Group proudly presents "maai spa," a sophisticated foray into the world of upscale wellness. Rooted in the transformative journey of silk, the spa intertwines elegance and innovation, crafting a holistic experience that transcends borders. With its debut in Thailand and the Maldives, "maai spa" emerges as a beacon of luxury, embracing international standards and catering to discerning travellers seeking all-encompassing well-being.

Sleep Science at the Forefront at The Benjamin Royal Sonesta

We believe in the importance of sleep. If a guest doesn’t get a good night’s rest they are less inclined to return. That profound statement came courtesy of Simon Chapman, Complex General Manager for The Benjamin Royal Sonesta, who oversees the hotel’s Rest & Renew Sleep Program] in collaboration withDr. Rebecca Robbins, a medicine professor specializing in sleep science and author of “Sleep for Success” (2011).

Reconnecting With Nature

The sudden growth in demand for wellness pursuits has perhaps calmed with the recession of Covid-19, but general interest in the great outdoors and getting back to nature has remained strong, prompting more and more hoteliers to tap into this trend.