Spa trends, treatments and concepts to look and feel great in 2024

The wellness industry is rapidly growing into a trillion-dollar market, offering ample opportunities for new businesses to enter the sector with innovative products or services. EHL has compiled a list of the top global spa trends for 2024, indicating that the spa experience has evolved beyond pampering to include a wide range of healing therapies for the mind, body, and soul, as well as non-invasive treatments for those who wish to make minor adjustments to their physical appearance.

What Hilton's 2024 Travel Trends Report Means for Your Hotel

Earlier this month, Hilton released its highly anticipated third-annual travel trends report, providing valuable insights into the future of travel. Based on a global survey of over 10,000 travelers, video diaries with 60 U.S. travelers, and interviews with Hilton travel insiders, this report unveils the key trends that will reshape the travel industry beyond 2024.

The Year of the Great Recharge: Hilton Trends Report Reveals ‘Rest and Relaxation’ to be Top Driver of Travel Decisions Across Generations in 2024

According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before. Those insights and more were unveiled today with the launch of Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.” In addition to defining the preferences and passions of the 2024 traveler, the report takes a deeper look at how each generation views travel – from the digital-native Gen Zer to the experienced Baby Boomer. 

Delta Hotels by Marriott Introduces New Hydration Program With Waterdrop to Help Travelers Embrace a Moment of Pause

In a world that moves at a rapid pace, finding moments of pause and self-care is paramount to maintaining momentum. Delta Hotels by Marriott®, part of Marriott Bonvoy®’s global portfolio of 31 extraordinary hotel brands, is furthering its commitment to creating seamless and thoughtful travel experiences by introducing an exclusive new and complimentary hydration program with waterdrop®, whose mission is to encourage people to drink more water so that they can live a healthier, longer, and more sustainable life.

Miraval Life in Balance Spa Aviara Opens at Park Hyatt Aviara Resort, Golf Club & Spa

Miraval Resorts & Spas, a leader in transformative wellbeing destinations, announces the opening of its newest experience, Miraval Life in Balance Spa Aviara, located within the iconic Forbes Five-Star and AAA Five Diamond Park Hyatt Aviara Resort, Golf Club & Spa. The grand opening of Miraval Life in Balance Spa Aviara represents the expansion of Miraval Resorts’ mindfulness experiences to a new location, situated along Southern California’s picturesque Pacific coastline, and the final phase of Park Hyatt Aviara’s $60-million-dollar resort-wide renovation.