What spa & wellness leaders are looking forward to in 2024

As we say farewell to 2023 and head into 2024, the wellness industry is booming. The Global Wellness Institute’s Susie Ellis said in this month’s Spotlight interview, Wellness is one of the great economic growth stories of the last few years. It has grown 12% annually since the pandemic year of 2020, and the GWI predicts that it will hit $8.5 trillion in 2027. Those are huge numbers, she added. For more about what Susie Ellis and the GWI are looking forward to in 2024, read her interview.

How GenAI Can Enhance Hotel Wellness Programs

Generative AI (GenAI) as led by the lustrous ChatGPT is rightfully front and center in the news because there are seemingly endless possibilities for how these pretrained models built on large data sets can help speed up various processes at a hotel or enhance the guest experience. But while it’s fun to bloviate in generalities about how the world will be transformed inside of five years as these algorithms pierce the veil of general intelligence, right now on the ground we need narrow use cases for these technologies.

Key Takeaways from the inaugural Wellness Hospitality Conference

For the inaugural Wellness Hospitality Conference in Milan on November 22, 2023, Adam delivered a keynote speech on the future of wellness, focusing on innovative and technological wellness practices that will present incredibly lucrative opportunities for spas over the next decade. In the article by European Spa Magazine, the entire full-day conference is covered, including all other speakers.

Spa trends, treatments and concepts to look and feel great in 2024

The wellness industry is rapidly growing into a trillion-dollar market, offering ample opportunities for new businesses to enter the sector with innovative products or services. EHL has compiled a list of the top global spa trends for 2024, indicating that the spa experience has evolved beyond pampering to include a wide range of healing therapies for the mind, body, and soul, as well as non-invasive treatments for those who wish to make minor adjustments to their physical appearance.

What Hilton's 2024 Travel Trends Report Means for Your Hotel

Earlier this month, Hilton released its highly anticipated third-annual travel trends report, providing valuable insights into the future of travel. Based on a global survey of over 10,000 travelers, video diaries with 60 U.S. travelers, and interviews with Hilton travel insiders, this report unveils the key trends that will reshape the travel industry beyond 2024.