Case Studies

Aparium’s Revamped Focus On Conversion Rates Drives Success

Since its inception, Chicago-based Aparium Hotel Group has set itself apart as a new kind of hotel brand—one that allows itself to venture off the beaten path, both geographically and philosophically. The hotel management company counts 10 independent and boutique properties in its portfolio, including Clayton Members Club & Hotel in Denver, Crossroads Hotel in Kansas City, and the Detroit Foundation Hotel, to name a few. Remarkably, the company opened five hotels during the COVID-19 pandemic.