As a guest walking into a hotel property for the first time, there is always a rush of anticipation, and without a doubt, of expectation too. Whether entering a five-star property or checking into a rental property, it is likely your guests have already imagined what type of service and facilities they will encounter. Most of the time, the bar is set high, regardless of the budget or time invested in searching for a property that is just right for their needs. In addition to this, if a guest is a repeat customer, brand loyalty also comes into play, laying out further expectations in a guest's mind who is looking for a similar experience to a previous stay.