The launch of the Phuket Sandbox on July 1, 2021, is an important step on the road to recovery from COVID-19 and a measure that many other destinations in the Asia-Pacific region could soon mimic.
Hotels that have traditionally relied on group and convention business have found themselves struggling over the pandemic period. Uncovering and maximizing new revenue streams, the way we did for the subject hotel in this case study, is a sure-fire way to diversify business and protect your hotel’s financial future.
First time hotel owners purchased a small independent boutique property that had been significantly underperforming the market in guestroom and restaurant revenues for many years. The property had a prime location within a destination resort market and the new owners made significant investments renovating and repositioning the property to a 4-star product and service level, but revenues continued to be anemic throughout 2019 and into 2020.
Unclear messaging and price positioning was keeping this mixed-use development from reaching its revenue potential.
The Human Resources department is notorious for making, or breaking, a company. The culture, employee extrinsic motivation, and more- is all on HR. No truer words have been spoken for Bob Holland, Associate Partner at Strategic Solution Partners, who has previous first-hand experience dealing with the effects of an underperforming HR discipline.