Rethinking the playbook: how one hotelier cut services, and won profit
Dorchester hotel owner Tudor Hopkins increased operating profits from 8% to 26% by eliminating F&B services and reducing OTA bookings from 60% to 25%.
Case Studies
Success story: The Priory Hotel
The 27-room Welsh hotel replaced outsourced revenue management costing £700-£1,000 monthly with Access's automated RMS software.
Using technology to increase visibility and customer loyalty for meetings and events at a new hotel property
InterContinental Barcelona used Cvent's platform to increase meeting RFPs by 19% and RFP value by 33% while achieving 100% response rates.
Riding the PortoBay wave: how people are shaping hospitality
The author visits PortoBay's Funchal property to interview staff for a podcast series exploring what makes the Portuguese hotel group's culture distinctive.
More time for guests: the impact of seamless technology at Sunborn London
Case study shows Shiji's integrated technology reduced check-in time by 80% and increased F&B revenue by 20% at the yacht hotel.
Roomzzz automates 40% of payments and centralizes multi-property operations with RMS
Roomzzz implemented RMS across 11 UK aparthotels, saving 11 hours daily through automated night audits and reducing manual payment processing by 40%.
Catching Up with The Hotel Folk: Guests, Growth, and Insights
It’s hard to believe it’s been four years since we interviewed David Scott, Chief Executive at The Hotel Folk for a case study on how the group use GuestRevu. Back in 2021, the world was just beginning to emerge from the worst of COVID. Travel was slowly finding its rhythm again, and hotels were learning how to welcome back both loyal and new guests whose expectations had shifted almost overnight.
How Strand Palace revolutionized their marketing strategy with unified guest data
Nestled in the vibrant heart of London, Stand Palace, part of L+R Hotels, is a historic landmark that has welcomed travellers since 1909. Moments from landmarks like Trafalgar Square and the lively atmosphere of Covent Garden, this 788-room hotel seamlessly blends modern comforts with traditional British charm. The hotel provides guests with an ideal setting for both leisure and business.
Superbude grew direct bookings by 101% with Cendyn DMP
THE CHALLENGE Superbude previously faced challenges in managing metasearch campaigns across multiple platforms, including Google Hotel Ads, Tripadvisor, and Trivago. Their campaign management process was complex, time-consuming, and yielded a lower ROI than they achieve today. The key obstacles were a lack of transparency in campaign performance and the absence of a centralized, user-friendly management tool. By partnering with Cendyn, their primary objectives were to automate campaign management for greater efficiency, streamline operations, and ultimately drive higher ROI across all channels. THE SOLUTION Cendyn’s Digital Marketing Platform (DMP) provided Superbude with a comprehensive solution to streamline their metasearch advertising campaigns. By centralizing all their campaigns into a single, easy-to-use platform, Superbude eliminated the complexity and time-consuming manual processes that previously hindered performance. With advanced automation, Superbude was able to optimize campaign management across Google Hotel Ads, Tripadvisor, and Trivago, improving real-time decision-making and ensuring greater transparency in campaign results to deftly adjust strategies when needed. As a result, Superbude achieved a significant increase in return ROI, benefiting from more efficient operations and enhanced visibility into campaign performance across all metasearch channels for more marketing efficiency. We are extremely pleased with the results we've achieved using the Cendyn Digital Marketing Platform. It has streamlined our metasearch advertising, making it easier to optimize campaigns, and we've seen a 105% growth in revenue generated. Cendyn has helped us stay competitive and maximize revenue, and we look forward to continuing to grow with them. Diana AvagianiE-Commerce Manager, Superbude
THE RESULTS By leveraging Cendyn DMP, Superbude achieved outstanding digital marketing performance in 2024, significantly surpassing the previous year’s results. Return on ad spend (ROAS) soared to 20.3x, marking an 18% increase compared to 2023. Revenue generation more than doubled, growing by 105%, while bookings saw an impressive 101% uplift. Clicks surged by 56%, driving higher engagement, and conversion rates improved by 28%, turning more lookers into bookers. These results highlight the power of efficient metasearch campaign management within a powerful platform in maximizing direct revenue.
The Circus Hotel boosted revenue by 299% with metasearch campaigns via Cendyn DMP
The Circus Hotel faced several challenges in managing its sales distribution. The first issue stemmed from working with a previous partner who duplicated their website to create campaigns, which made it difficult to maintain effective control over channel management. This lack of transparency caused significant challenges for both customers and employees.
Silken hotels boost corporate visibility with a 50% surge in RFPs by leveraging Cendyn GDS Connect & Corporate Sales service
Silken Hotels faced several challenges in their quest to strengthen their position in the competitive hospitality industry. Limited visibility on Global Distribution Systems (GDS) hindered their ability to capture a broader audience, while a smaller share of corporate clients restricted their revenue diversification. Insufficient participation in corporate RFPs further limited opportunities to secure global partnerships. Additionally, a lack of strong brand recognition among travel agents, consortia, and corporate travel planners posed obstacles to expanding their market presence. Inefficient rate management through their Central Reservation System (CRS) also made it difficult to align pricing strategies with market demands, underscoring the need for strategic adjustments to achieve sustained growth.
Faster Service, Happier Guests: How Technology Transformed Bohemia Suites' F&B Operations
The Bohemia Suites & Spa Gran Canaria is beloved by its guests, significantly outperforming other luxury hotels in Europe based on online guest satisfaction ratings. To learn how they have achieved these results, we spoke with Papis Diouf, the property’s Food and Beverage Manager, who was responsible for implementing operating processes and technology that allows their teams to deliver the service that is earning their category-leading reviews. This case study covers the story of how they did this.
The Wifirst network offers an excellent network service to the htophotels guest
htophotels is one of the leading chains in the Spanish hotel sector. It has 17 hotels along the Costa Brava, Costa Dorada and Costa de Barcelona, specialising in all-inclusive beach holidays. Its slogan is "happiness included" to reflect the love that the owners of this family business with 50 years behind them feel for their hotels.
Streamlining F&B operations: the story of transformation at Travel Charme Strandhotel Bansin
This case study delves into the operational overhaul at Travel Charme Strandhotel Bansin, Germany, achieved through the implementation of Shiji's Infrasys POS system. Facing challenges with an outdated system, the group recognized the need for a transformative solution to streamline processes. With 100 rooms and diverse dining options, including two restaurants and a bistro, the hotel caters to around 250 guests and hosts various events. The new POS system significantly enhanced efficiency, simplicity, and reliability. Greg emphasized the system's stability, ease of use, and flexibility in combining menus from different restaurants.
Wifirst provides Aethos Hotels with a fully converged network that allows it to grow, at its own pace
Aethos Milan was acquired by Aethos Hotels in 2021 from an art collector (formerly The Yard); the facility had undergone several expansions over the years, and the network infrastructure went through several installation phases with additions to both space and services. As a result, a network with little logic or structure, no documentation, consisting of multiple unconnected networks was in place, with connectivity provided by two different lines, one for the hotel and one for the new restaurant. Wifirst was called on to update this infrastructure, which was no longer suited to the standards of the Aethos brand.
Enhancing Champneys guest experience with a state of the art wireless infrastructure
A wonderful blend of hotel, resort, and spa - Champneys prides itself on its commitment to revitalise the mind, body or soul for anyone who wants to get away from the city life. With 6 elegant countryside locations, Champneys Health Spa offers luxurious facilities and treatments of a spa with top-quality accommodation and dining.
Citadines Arnulfpark Munich Hotel Increases Group ADR Using IDeaS G3 RMS
Citadines Arnulfpark Munich hotel is ideally situated just a few minutes away from Munich’s main train station and the city centre. The hotel offers guests a variety of modern and functional rooms, studios, and apartments, making it suitable for both short and long stays. A key feature of the property is its fully equipped kitchens, which appeal to guests requiring more space for extended stays.
A Royal WiFi Experience with RUCKUS
Royal Garden is a luxury hotel located in London in the iconic Kensington High Street. The hotel has 400 bedrooms with unparalleled views of the London skyline. The Royal Garden is proud of its awesome location in a borough with an array of shops and restaurants to suit every need and walking distance to three world class museums, Kensington Palace and adjoining Gardens. But hotel fame and success are not just about location, it is about being internationally recognised as London’s most flexible 5 Star Hotel offering excellent value where distinction in service comes naturally. The hotel staff of 300 employees works hard every day to make them feel at home taking care of each detail. Its green policy is constantly exploring new sustainable opportunities to reduce carbon print. All of this makes The Royal Garden Hotel the perfect choice for enjoying your business or pleasure stay.
How The Landmark London drove £2m in sales with Revinate Marketing
The Landmark London is a 5-star, luxury hotel located in downtown London. It’s known for its beautiful glass-covered atrium and lush palm trees — which are well documented by both travelers and locals on Instagram and travel review sites. Guests of the hotel experience quintessential London charm in the sumptuous surroundings of this magnificent Grande Dame hotel. Guests find luxury, sophistication, and serenity within the walls of this enchanting hotel. It’s a true oasis from the hustle and bustle of London.
Five reasons why Ibis Budget Tbilisi has chosen OPERA Cloud
The Ibis Budget Tbilisi Center, part of the Accor chain, is perfectly positioned for leisure and business guests and close to everything the Georgian capital offers. Only a twenty-minute drive from the airport and just a one-minute walk from Rustaveli Avenue, this brand-new 158-room hotel has a lobby bar and a restaurant.