Welcome to the Mille Club: Four Figure Luxury
Over the past year, we’ve bolted out from the gates in the aftermath of the pandemic, staying at multiple properties with daily rates in excess of 1,000 dollars, euros or pounds as part of our consultancy work auditing luxury hotels to improve their topline performance. The fact is that any four-figure guest daily hit propels your property into a new snack bracket, and one that plays by a slightly different set of service and amenity requirements. There’s prestige, but much, much higher expectations that you must surpass each and every day.
By Larry Mogelonsky and Adam Mogelonsky