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EuropeSales & MarketingPage 19
UN Tourism
Press Release
June 13, 2018

Innovation and digitalization top of European tourism agenda

The World Tourism Organization (UNWTO) stressed the importance of tourism and technology providing opportunities for innovation and creating the jobs of the future, in its 63rd European Commission meeting held in Prague, Czech Republic (11-13 June 2018).

UN Tourism Favicon
UN Tourism
Prague, Czech Republic
Triptease
External Article
June 6, 2018

Airbnb: "We're very excited to attend the Direct Booking Summit 2018"

With just a few weeks left until the Direct Booking Summit: Europe, excitement is mounting among our speakers and delegates. If you haven't snapped up your tickets yet, you'd better hurry - head over to the website to check out the agenda and register. To give you a taster of what you can expect from the event, we're profiling our best-in-class speakers on the Triptease blog - starting with Robin Clifford of Airbnb. 

Triptease
Triptease
Amsterdam, The Netherlands
Scandic Hotels
Press Release
June 5, 2018

Rebranding of Restel’s hotels as Scandic hotels now completed

In December 2017, Scandic acquired Restel's hotel operations with 43 hotels and around 7,600 rooms, most of which were operating under the Cumulus brand. The acquisition made Scandic the market leader in the hotel industry in Finland and gave the company a considerably stronger position in the growing leisure segment.

Scandic Hotels
Scandic
Sweden
skift.com
External Article
June 4, 2018

AccorHotels Considers Buying Stake in Air France-KLM

AccorHotels is considering buying a minority stake in Air France-KLM, the hotel company confirmed Sunday.

skift.com
skift
France
moscowtimes
External Article
May 24, 2018

Russia Considers Ban of Booking.com Over U.S. Sanctions - themoscowtimes.com

Russia's Culture Ministry has ordered the federal tourism agency to look into banning the popular Booking.com website as part of countermeasures against the latest U.S. sanctions.

moscowtimes
The Moscow Times
Russian Federation
Into the Marketing (itmK)
Opinion Article
May 14, 2018

The best holiday experience with family and friends in Tenerife and Majorca

Only few islands can match the spectacular experiences available on a visit to Tenerife and the other popular islands of Spain. In Tenerife, for example, you can find a combination of beaches, gastronomy, architecture, volcanoes, and culture. It is the most visited island in the Canaries and the largest in the archipelago. Furthermore, it is the most populated island in Spain. The best hotels in Tenerife for families offer various packages to meet your specific need all year round. At Iberostar hotels, you can have weekend breaks, spa breaks, and also enjoy family holidays in Tenerife.

Ismael González Serrano
By Ismael González Serrano, Journalist, Into the Marketing (itmK)
Spain
Grace Hotels Group
Press Release
May 11, 2018

Grace Hotels launches Strategic Labour Partnership

Grace Hotels has successfully launched its Strategic Labour Partnership, a new initiative to help retain talent at its seasonal hotels in Greece.

Grace Hotels Group
Grace Hotels
Greece
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Ad Media Kit
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Hospitality Net
Hospitality Net
Eyefortravel
Supplier News
May 7, 2018

Evading Monopolies, Blockchain and Futuristic Journeys Headline EyeforTravel Europe

With a fighting attitude that tells the travel industry to not give up, EyeforTravel Summit 2018 covers real use cases, not just theory, including:

Eyefortravel
Reuters Events (former EyeforTravel)
London , United Kingdom
IDeaS - A SAS Company
Supplier News
May 2, 2018

Eden Hotels & Resorts chooses IDeaS to maximise revenue for new JHotel

IDeaS Revenue Solutions, the leading provider of revenue management software and advisory services, is pleased to announce that Italy's Eden Hotels & Resorts has chosen IDeaS G3 Revenue Management System (IDeaS G3 RMS) to maximise its revenue growth and competitiveness.

IDeaS - A SAS Company
IDeaS
Italy
cnn.com external
External Article
May 1, 2018

Italy's mermaid battle: Naples vs. Ventotene | cnn.com

In ancient times, sailors once lashed themselves to their masts to avoid being lured to death by seductive mermaids known as sirens.Today, on the sun-kissed western shores of Italy, mermaids are once again stirring up trouble as two rival destinations battle it out to lure tourists with claims of being home to the mythological fishy creatures.In one corner is Naples, with a glittering gulf that stretches to the Sorrento Peninsula. In the other is Ventotene, a tiny volcanic isle far out in the Tyrrhenian Sea west of Naples.Both of these Mediterranean magnets claim to be the "real" place where Greek hero and travel figure Odysseus, sailing home from burning Troy, encountered the seductive sirens.Legend has it that Odysseus escaped the fate of other doomed sailors by tying himself to the mast of his ship and telling his companions to plug their ears.Spurned, the creatures perished, but their pull is still felt every summer as curious tourists flock to learn more. But where should they go?

cnn.com external
cnn.com
Italy
Eyefortravel
Supplier News
April 26, 2018

EyeforTravel Europe is 6 weeks away and what a show it’s going to be!

Mobile innovation and the internet's control of the consumer, integrating voice into your business, a smart customer journey, how the death of cash in travel will change the industry forever are just a handful of market opportunities you should be considering today… and this conference will help facilitate this change.

Eyefortravel
Reuters Events (former EyeforTravel)
United Kingdom
Booking.com
Press Release
April 24, 2018

Booking.com and Web Summit Expand Commitment to Women in Tech

Today Booking.com, one of the world's largest travel e-commerce companies and a digital technology leader, announced a global partnership with Web Summit. Together they will host a dedicated 'Women in Tech' networking and mentoring program at the flagship Web Summit event, as well as initiatives at affiliated events Collison and RISE in 2018. This exclusive collaboration continues Booking.com and Web Summit's efforts to redress the under-representation of women in technology by creating more opportunities for women to enter, advance and thrive in the sector.

Bookingcom
Booking.com
Amsterdam, The Netherlands
Xotels Logo
Opinion Article
April 20, 2018

Protect your hotel brand from brandjacking

The neologism brandjacking was coined over a decade ago, by astutely combining the words branding and hijacking. In our industry, when we talk about brandjacking, we usually refer to all those activities whose lowest common denominator is the exploitation of another company brand's equity, such as the creation of fake social network profiles or mirror-websites. The most frequent use of brandjacking is, however, is the one that goes under the name of Affiliate Brand Bidding. This mischievous tactic consists in investing in search engines advertising campaigns and bidding on terms that are related targeted company. Ever googled your hotel's name and found Booking.com, Expedia, trivago and TripAdvisor before your official website? Well, that's ABB.

Patrick Landman
By Patrick Landman, CEO & Founder, Xotels
BARCELONA, Spain
Ad Media Kit
Discover our commercial offerings

Explore our full range of membership, collaboration, and advertising opportunities — now in one place.

Hospitality Net
Hospitality Net
Eyefortravel
Supplier News
April 16, 2018

Germany to continue to lag other markets for mobile travel bookings

Although digital travel bookings made through mobile are rising, a number of factors will mean Germans continue to rely on their desktops and laptops to look and book their trips says EyeforTravel's new German Travel Consumer 2018 Report.

Eyefortravel
Reuters Events (former EyeforTravel)
Germany
UN Tourism
Press Release
April 11, 2018

2nd World Conference on Smart Destinations announced

Madrid, Spain -- The World Tourism Organization (UNWTO), the Government of Spain and the Principality of Asturias are organizing the 2nd UNWTO World Conference on Smart Destinations (Oviedo, 25-27 June 2018). The Conference will discuss the principles of 21st-century tourism destinations, marked by governance, innovation, technology, sustainability and accessibility.

UN Tourism Favicon
UN Tourism
Oviedo, Spain
IDeaS - A SAS Company
Supplier News
April 11, 2018

Milan Apartment Rental chooses IDeaS to maximise revenue

IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, is pleased to announce that Milan Apartment Rental has chosen IDeaS G3 Revenue Management System (G3 RMS), the industry's most widely used revenue management solution, to maximise revenue growth and boost competitiveness.

IDeaS - A SAS Company
IDeaS
Milan, Italy
HFTP Logo
Press Release
March 29, 2018

OpenTravel Advisory Forum Amsterdam to be Co-located with HFTP’s HITEC Amsterdam in April 2018

OpenTravel Alliance (OpenTravel), a nonprofit responsible for developing and maintaining interoperability for disparate systems in all verticals of the travel industry, is pleased to extend its partnership with Hospitality Financial and Technology Professionals (HFTP®) and co-locate European conferences in April 2018. OpenTravel will co-locate its Advisory Forum, taking place from 11-13 April 2018, with HFTP's HITEC Amsterdam, taking place from 11-13 April 2018. Both events will take place at the RAI Convention Centre in Amsterdam.

HFTP Favicon
HFTP
Amsterdam, The Netherlands
HFTP Logo
Press Release
March 28, 2018

HITEC Amsterdam 2018 Entrepreneur 20X Participants and Judge’s Panel Announced

Hospitality Financial and Technology Professionals (HFTP®), producers of Hospitality Industry Technology Exposition and Conference (HITEC®), is pleased to announce the selected hospitality technology startups and expert judges panel that will participate in Entrepreneur 20X (E20X) at HITEC Amsterdam next month. All registered HITEC attendees are welcome to attend the action-packed pitch competition taking place on Wednesday, 11 April 2018 beginning at 14:30 in the RAI Amsterdam Convention Centre.

HFTP Favicon
HFTP
Amsterdam, The Netherlands
forbes.com external
External Article
March 26, 2018

Venice Travel Tips? This Luxury Hotel Concierge Tells All | forbes.com

Venice is a tiny gem and Venice is a universe: 118 islands, 160 canals, 447 bridges and an unspecified number of dreams. Love it or hate it, there is no other place like it and there's no denying that Venice has not just centuries of history behind it but an air of mystery about it. I've always thought of Venice as the ultimate movie star: glamorous, secretive, perhaps a little vain but always primed to give a command performance.

forbes.com external
Forbes.com
Venice, Italy
HSMAI Europe
Press Release
March 23, 2018

Join HSMAI Region Europe in Amsterdam on 10 and 11 April!

Hospitality Financial and Technology Professionals (HFTP®) and HSMAI Region Europe, the Hospitality, Sales and Marketing Association International, are pleased to extend their partnership and co-locate their european activities again in April 2018. HSMAI Region Europe will co-locate its Revenue Optimization Conference (ROC) and its Digital and Distribution Optimization Conference (DOC), as well as their other events with HFTP's HITEC® Amsterdam - and we would very much like to see you there!

Hsmai Region Europe
HSMAI (Europe)
Amsterdam, The Netherlands
Page 19 of 20
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World Panel

How much should your property budget for marketing?

Max Starkov
By Max Starkov
Expert Views (13)
Christina Leme
Christina Leme

The percentage is the wrong question. Strategy is the right one. Throwing 6% at marketing without a plan wastes 6%. Spending 2% with clear priorities and discipline beats it every time. Here's what matters more than the number: Where are travelers actually finding you today?

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