This dedicated AI in Hospitality section explores how AI is reshaping the industry, from guest communication and marketing personalisation to revenue management, operations, staffing, cybersecurity, and the evolving role of data and automation across the hotel and travel ecosystem. It brings together practical use cases, expert insights, product and partnership news, leadership viewpoints, and real world lessons from properties and brands of all sizes, helping hospitality professionals separate substance from hype and make informed decisions about where AI delivers value today and what to prepare for next.
The author argues hotels should use AI to eliminate mundane integration tasks between disconnected systems, freeing staff for high-touch guest service work.
The analysis explores how poorly implemented chatbots damage brand trust by prioritizing cost reduction over customer service quality.
Unlike basic AI tools, digital employees integrate directly into hotel systems to execute full workflows from reservations to follow-ups without human intervention.
Meta's approach to capturing employee workflows as AI training data could transform hotel operations by preserving tribal knowledge and expertise, but raises significant trust and governance concerns.
The company's ChatGPT app connects directly to hotel PMS systems, eliminating intermediaries and enabling hotels to own AI booking conversations from start to finish.
Valpas integrates 350 bed bug-safe certified hotels into ChatGPT's booking system, backed by new research showing 70% of travelers check cleanliness before booking.
Gartner survey shows 94% of CIOs expect major plan changes by 2026, with only 48% of digital initiatives meeting targets amid economic and geopolitical volatility.
The piece argues that hospitality's focus on frictionless automation risks commoditizing brands by eliminating human connection moments that drive loyalty and pricing power.
The article provides a five-step framework to analyze hotel roles for AI implementation and includes a comprehensive vendor guide across guest engagement, voice AI, and revenue management categories.
The author argues that AI-powered booking connectors fail because they expect travelers to manage technical complexity rather than simplifying it.
Puorto discusses AI as a new interface replacing traditional software navigation and explores how human presence may become a luxury differentiator.
The author argues that current AI agents are trapped in vendor silos and warns that back-office integration, not guest-facing applications, holds the greatest potential for hotel transformation.
Ira Vouk launches AIHA to unite hoteliers, tech partners, researchers and investors around coordinated AI strategy through education, events and research.
The 2026 Leadership Exchange at ITB Berlin explored how AI will redistribute power in travel by 2046, with trust becoming fragmented and some destinations restricting access.
Dublin-based startup has secured backing from Playfair and Nebular, with former Accor CTO Floor Bleeker joining as advisor.
The author argues AI will force hotels to rethink hospitality fundamentals, moving from reactive service to anticipatory experiences that feel effortless.
The article provides 10 actionable steps for hotels to implement AI, from voice automation and back-office workflows to AI visibility optimization and dynamic pricing engines.
The article argues hotels must shift from volume-driven to intelligence-driven growth, focusing on guest understanding and experience design rather than simply capturing more bookings.
Minor Hotels partners with Google Cloud, Salesforce, OneTrust and Deloitte to build an AI-powered platform connecting 640+ properties by 2026.
Virtual forum features hospitality executives and AI experts discussing artificial intelligence's impact on hotel booking technology.