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Opinion

Marketing That Moves: Why Storytelling is Hospitality’s Hidden Revenue Engine

The hospitality industry has long relied on aesthetics, amenities, and service as its primary marketing differentiators. Yet, in an age where digital attention spans are shrinking and customer acquisition costs are rising, these traditional approach...

Jacqueline Villamil
Jacqueline Villamil
Chief Executive Officer at Strategy Solutions Partners
Strategic Solution Partners
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Content Marketing
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Jacqueline Villamil
by Jacqueline Villamil
27 June 2025Strategic Solution PartnersContent Marketing
Strategic Solution Partners
Don’t overthink AI: Just do it.
Opinion

Don’t overthink AI: Just do it.

I’m quite sure that one day someone asked “So… where do we start with this computer thing?” The answer was: anywhere. Some people opened Lotus 1-2-3 some people did graphic design, some wrote a letter. The point wasn’t the starting point, it was the...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Information Technology
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Digital Marketing
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Advertising
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Content Marketing
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Martin Soler
by Martin Soler
26 June 2025Soler & AssociatesContent Marketing
Don’t overthink AI: Just do it.
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
Opinion

Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover

You know what’s wild? For years, hotel sales folks have leaned hard on polished photos of empty ballrooms and panoramic lobby shots. And guess what? It’s not working anymore.

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Sales & Marketing
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Social Media
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Digital Marketing
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Susan Tucker
by Susan Tucker
27 May 2025Lure AgencyContent Marketing
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
10 Questions Hoteliers Are Asking About Social Media (And Answers!)
Opinion

10 Questions Hoteliers Are Asking About Social Media (And Answers!)

“You need to be on social media!” Hoteliers hear it all the time. And while most know this by now, it’s easier said than done. The time, creativity, and strategy required to create a cohesive and consistent social media presence can be overwhelming,...

Cassady Quintana
Cassady Quintana
Brand Ambaassador
Travel Media Group
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Social Media
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Digital Marketing
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Cassady Quintana
by Cassady Quintana
30 April 2025Travel Media GroupContent Marketing
10 Questions Hoteliers Are Asking About Social Media (And Answers!)
A mini-guide to using AI for hotel photography
Opinion

A mini-guide to using AI for hotel photography

For years, hotels have invested thousands on professional photography. One shot of the room empty. Another with a towel folded into a swan. Maybe one more with some mood lighting. But once the shoot is done, that’s it. Until now.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Sales & Marketing
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Email marketing
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Chatbots, Robotics & AI
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Content Marketing
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Martin Soler
by Martin Soler
10 April 2025Soler & AssociatesContent Marketing
A mini-guide to using AI for hotel photography
Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy
Opinion

Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy

Why industry leaders are moving from the traditional marketing playbook in the new community era.

Ivana Johnston
Ivana Johnston
Co-Founder and CEO, Puzzle Partner Ltd.
Puzzle Partner Ltd.
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Sales & Marketing
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Ivana Johnston
by Ivana Johnston
2 April 2025Puzzle Partner Ltd.Content Marketing
Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy
Beyond the basics: 7 digital marketing trends for hotels in 2025
Opinion

Beyond the basics: 7 digital marketing trends for hotels in 2025

Today, hotel digital marketing is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you w...

Johanna Bernuy
Johanna Bernuy
Marketing Manager at Bookboost
Bookboost
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Sales & Marketing
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Information Technology
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Johanna Bernuy
by Johanna Bernuy
27 March 2025BookboostContent Marketing
Beyond the basics: 7 digital marketing trends for hotels in 2025
Opinion

How 6 Travel and Hotel Tech Brands Are Rising Above the Noise—and Doing It Right

Ever notice how some hotel and travel tech companies seem to dominate their space effortlessly while others struggle to publish even basic content?

Ivana Johnston
Ivana Johnston
Co-Founder and CEO, Puzzle Partner Ltd.
Puzzle Partner Ltd.
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Information Technology
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Public Relations
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Brand Marketing
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Content Marketing
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Ivana Johnston
by Ivana Johnston
25 March 2025Puzzle Partner Ltd.Content Marketing
Puzzle Partner Ltd.