Why Mindfulness, and Not Sustainability: A Hospitality Perspective

Recently, I began noticing through my social and professional connections that the term “sustainability” often triggers unexpected resistance. I observed that when conversations touch on environmental issues, even simple everyday topics like avoidin...

Dr. Yaser Al Dhabyani

Senior Lecturer in Hospitality Research and Marketing Innovation, Hotelschool The Hague and Vrije Universiteit Amsterdam

Hotelschool The Hague

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Environment & Sustainability

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Wellness and well-being

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Lodging Industry

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Brand Marketing

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Opinion

Airbnb’s Summer 2025 launch the Two things that stood out

Everyone has opinions on Airbnb’s summer release. And I have been asked for mine a few times. So here’s my take, and I’ll stick to the two things that stood out to me. They’re not what you think.

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Digital Marketing

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Brand Marketing

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Innovation

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Short Term Rental (STR)

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Opinion

How to Turn Your Hotel Website into Your Best Salesperson

A hotel website has one overriding job: sell the experience. It should feel like an extension of your property – authentic, functional and persuasive.

Tom Brown

Senior Copywriter at Mews

Mews

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Property Technology

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Digital Marketing

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Brand Marketing

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Content Marketing

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Opinion

Leveraging Local Partnerships in the Luxury Hospitality Experience

In today’s evolving luxury hospitality landscape, the definition of exceptional service extends far beyond opulent accommodations and impeccable amenities. As competition intensifies among luxury brands for customer loyalty, there’s a notable shift ...

Chintan Dadhich

General Manager, Conrad New York Downtown

Hilton

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Brand Marketing

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Partnerships, Mergers & Acquisitions

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Luxury Travel

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Opinion

Your Brand Is a Threat to OTAs

Distributors would rather you didn’t have a brand, OTA such as Booking and Airbnb included. Amazon, thrives on generic products that fight for visibility in a sea of sameness. The more generic, the more companies need to spend in retail media. To th...

Martin Soler

Partner at Soler & Associates

Soler & Associates

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Brand Marketing

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Opinion

Creating Hospitality Cohesion with 90 Global Projects

In a world increasingly defined by diversity and cultural exchange, the hospitality industry stands as a bridge connecting people from all walks of life. Travelers seek experiences across the globe, and the concept of creating hospitality cohesion i...

Grey Poplin

Global Brand Manager at Valor Hospitality Partners

Valor Hospitality

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Management Companies

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Brand Marketing

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Opinion

The Hospitality Brand of the Future: Purpose-Driven, Planet-Aligned

The hospitality industry, once defined by luxury, opulence, and aesthetic grandeur, is undergoing a transformation—one that is being shaped by the urgent call for sustainability, conscious travel, and meaningful experiences. In a world grappling wit...

Haninder Sachdeva

CEO at Eight Continents Hotels & Resorts

Eight Continents Hotels & Resorts

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Brand Marketing

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Opinion

Marketing’s Evolution: The Revenue-Generating Power of Community in the Connection Economy

Why industry leaders are moving from the traditional marketing playbook in the new community era.

Ivana Johnston

Co-Founder and CEO, Puzzle Partner Ltd.

Puzzle Partner Ltd.

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Sales & Marketing

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Digital Marketing

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Brand Marketing

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Content Marketing

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Opinion

The Future of Hotel Branding: Building a Community Beyond the Stay

The hospitality industry is undergoing a significant transformation. As travelers seek deeper and more meaningful experiences, hotels can no longer rely solely on luxury accommodations and premium services to differentiate themselves. The future of ...

Haninder Sachdeva

CEO at Eight Continents Hotels & Resorts

Eight Continents Hotels & Resorts

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CRM & Loyalty

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Brand Marketing

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Opinion

How 6 Travel and Hotel Tech Brands Are Rising Above the Noise—and Doing It Right

Ever notice how some hotel and travel tech companies seem to dominate their space effortlessly while others struggle to publish even basic content?

Ivana Johnston

Co-Founder and CEO, Puzzle Partner Ltd.

Puzzle Partner Ltd.

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Information Technology

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Public Relations

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Brand Marketing

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Content Marketing

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