10 Trends Shaping Corporate Communications in 2025

“In a rapidly evolving landscape…” - This Chat-GPT siren seems to be the most frequently used phrase of the past year and immediately makes me question the content that follows. However, we can all reluctantly relate to the statement and the Communi...

Meloney Brazzola

Chief Corporate Communication Officer at EHL Group

EHL

More in this category

Sales & Marketing

More in this category

Content Marketing

More like this

Opinion

Marketers, stop thinking and start looking

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to cust...

Martin Soler

Partner at Soler & Associates

Soler & Associates

More in this category

Digital Marketing

More in this category

Advertising

More in this category

Big Data

More in this category

Content Marketing

More like this

Opinion

Content Strategy for Hotels in 2025: It’s Time to Embrace AI

Content marketing has long been the “anti-marketing” tool for astute marketers. In a world where ads are ignored, phone calls go unanswered, and emails go straight to the spam folder, sharing helpful content allows brands to engage target audiences ...

Daniel Craig

Founder & Chief Strategist, Reknown

Reknown Marketing

More in this category

Content Marketing

More like this

Opinion

5 Strategies To Leverage Guest Experience With User-Generated Content

Nowadays, more and more people are likely to rely on online reviews when picking a restaurant, looking for entertainment, or choosing a travel destination. The era of polished looks, perfect smiles, and photoshopped pictures has ended, making room f...

Anna Volchik

Content Creator, Travel Blogger, and Influencer

Anna Volchik

More in this category

Sales & Marketing

More in this category

Social Media

More in this category

Content Marketing

More like this

Supplier News

2025 Trends Webinar – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks

We are excited to announce our 2025 Digital Marketing Trends Webinar on January 9, 2025, at 10 AM PT / 1 PM ET. Join Milestone Founder and President, Benu Aggarwal; Bill Hunt, President of Back Azimuth Consulting; and Q&A with Barry Schwartz, CEO of...

Milestone Inc.

More in this category

Sales & Marketing

More in this category

Information Technology

More in this category

Digital Marketing

More in this category

Content Marketing

More like this

2025 Trends Webinar – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks

Opinion

Social Media Marketing Guide for Hotels

Ever wondered how some hotels manage to stay fully booked while others struggle to fill rooms? The secret might just lie in their social media game... You should know by know that social media isn’t just a trend—it’s become the heartbeat of modern m...

Patrick Landman

CEO and Founder - WIWT

WIWT

More in this category

Sales & Marketing

More in this category

Social Media

More in this category

Digital Marketing

More in this category

Content Marketing

More like this

Opinion

6 Marketing trends for hotel tech in 2025

But, wait a second, before you read the rest of this. Did you know that this is just an excerpt from the complete newsletter that is available here? Sent out once a week, original viewpoints, insights and interesting things to read.

Martin Soler

Partner at Soler & Associates

Soler & Associates

More in this category

Digital Marketing

More in this category

Advertising

More in this category

Brand Marketing

More in this category

Content Marketing

More like this

Opinion

What’s driving (and derailing) success in travel marketing?

Travel sells itself, right? Wrong. The travel and hospitality industry faces unique challenges when it comes to landing page optimization. Unbounce’s 2024 Conversion Benchmark Report analyzed over 57 million landing page conversions across nine indu...

Danielle Torrie

Senior Manager of Content Marketing at Unbounce

Unbounce

More in this category

Email marketing

More in this category

Social Media

More in this category

Digital Marketing

More in this category

Content Marketing

More like this

White Paper

[Free guide] Is Travel Tuesday the new Black Friday for hoteliers?

When it comes to boosting bookings, hoteliers like you are on the lookout for new opportunities to stand out and capture guest attention. People around the world are familiar with the discounts available on Black Friday, but a newer trend that’s mak...

Triptease

More in this category

CRM & Loyalty

More in this category

Travel Technology

More in this category

Digital Marketing

More in this category

Content Marketing

More like this

Supplier News

WorldVia’s Joshua Harrell Publishes New Book for Aspiring and Established Travel Professionals

Nov. 19, 2024 – Atlanta – WorldVia Travel Network, a leading travel host agency in the United States, has announced the publication of “Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency,” written by Joshua Harrell...

WorldVia Travel Group

More in this category

Business Travel

More in this category

Brand Marketing

More in this category

Content Marketing

More in this category

Luxury Travel

More like this

WorldVia’s Joshua Harrell Publishes New Book for Aspiring and Established Travel Professionals

Your content on Hospitality Net?