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Opinion

Content Marketing - hotelier’s least utilized tool to increase direct bookings

Content marketing includes content and descriptions about the property, its amenities, services, calendar of events, destination, activities and attractions that are being delivered to targeted audiences through various communication and media chann...

Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist
Hospitality Net
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Content Marketing
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Max Starkov
by Max Starkov
18 February 2025Hospitality NetContent Marketing
Hospitality Net
Supplier News

Vagabond Inn Launches New Website to Enhance Guest Experience

Vagabond Inn, a renowned hotel chain with properties across the Western United States, has announced the launch of its newly redesigned website, https://www.vagabondinn.com/. This digital transformation marks a significant milestone in the company’s...

Milestone Inc.
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Information Technology
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Vagabond Inn Launches New Website to Enhance Guest Experience10 February 2025Milestone Inc.Content Marketing
Vagabond Inn Launches New Website to Enhance Guest Experience
6 Game-Changing Sales Strategies for Hotel Pros in 2025
Opinion

6 Game-Changing Sales Strategies for Hotel Pros in 2025

Ditch the cookie-cutter approach. It’s time to stand out, sell smart, and win big in the year ahead. As someone who lives and breathes the hospitality industry, I’ve seen firsthand how rapidly things are changing. From groundbreaking technologies to...

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Digital Marketing
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Brand Marketing
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Content Marketing
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Cory Falter
by Cory Falter
6 February 2025Lure AgencyContent Marketing
6 Game-Changing Sales Strategies for Hotel Pros in 2025
LLMs: The Utility We Won’t Even Notice
Opinion

LLMs: The Utility We Won’t Even Notice

I wasn’t sure I wanted to comment on the DeepSeek vs. OpenAI debate. To be honest, there’s been so much said, it feels boring. But not addressing it feels like avoiding the topic, so here we go.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Property Technology
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Travel Technology
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Chatbots, Robotics & AI
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Content Marketing
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Martin Soler
by Martin Soler
6 February 2025Soler & AssociatesContent Marketing
LLMs: The Utility We Won’t Even Notice
AI search is eating the world’s organic traffic
Opinion

AI search is eating the world’s organic traffic

HubSpot’s organic traffic has experienced a pretty scary decline, losing 75% of its traffic in 2024. For a company that built an SEO empire from 5 million to 10 million visits in just two years, this kind of plunge—from 10 million to 2.5 million—des...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Search Marketing
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Brand Marketing
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Chatbots, Robotics & AI
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Content Marketing
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Martin Soler
by Martin Soler
30 January 2025Soler & AssociatesContent Marketing
AI search is eating the world’s organic traffic
10 Trends Shaping Corporate Communications in 2025
Opinion

10 Trends Shaping Corporate Communications in 2025

“In a rapidly evolving landscape…” - This Chat-GPT siren seems to be the most frequently used phrase of the past year and immediately makes me question the content that follows. However, we can all reluctantly relate to the statement and the Communi...

Meloney Brazzola
Meloney Brazzola
Chief Corporate Communication Officer at EHL Group
EHL
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Sales & Marketing
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Meloney Brazzola
by Meloney Brazzola
22 January 2025EHLContent Marketing
10 Trends Shaping Corporate Communications in 2025
Marketers, stop thinking and start looking
Opinion

Marketers, stop thinking and start looking

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to cust...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Digital Marketing
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Advertising
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Big Data
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Content Marketing
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Martin Soler
by Martin Soler
16 January 2025Soler & AssociatesContent Marketing
Marketers, stop thinking and start looking
Content Strategy for Hotels in 2025: It’s Time to Embrace AI
Opinion

Content Strategy for Hotels in 2025: It’s Time to Embrace AI

Content marketing has long been the “anti-marketing” tool for astute marketers. In a world where ads are ignored, phone calls go unanswered, and emails go straight to the spam folder, sharing helpful content allows brands to engage target audiences ...

Daniel Craig
Daniel Craig
Founder & Chief Strategist, Reknown
Reknown Marketing
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Daniel Craig
by Daniel Craig
14 January 2025Reknown MarketingContent Marketing
Content Strategy for Hotels in 2025: It’s Time to Embrace AI
Opinion

5 Strategies To Leverage Guest Experience With User-Generated Content

Nowadays, more and more people are likely to rely on online reviews when picking a restaurant, looking for entertainment, or choosing a travel destination. The era of polished looks, perfect smiles, and photoshopped pictures has ended, making room f...

Anna Volchik
Anna Volchik
Content Creator, Travel Blogger, and Influencer
Anna Volchik
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Sales & Marketing
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Social Media
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Anna Volchik
by Anna Volchik
10 January 2025Anna VolchikContent Marketing