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LLMs: The Utility We Won’t Even Notice
Opinion

LLMs: The Utility We Won’t Even Notice

I wasn’t sure I wanted to comment on the DeepSeek vs. OpenAI debate. To be honest, there’s been so much said, it feels boring. But not addressing it feels like avoiding the topic, so here we go.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Property Technology
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Travel Technology
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
6 February 2025Soler & AssociatesContent Marketing
LLMs: The Utility We Won’t Even Notice
AI search is eating the world’s organic traffic
Opinion

AI search is eating the world’s organic traffic

HubSpot’s organic traffic has experienced a pretty scary decline, losing 75% of its traffic in 2024. For a company that built an SEO empire from 5 million to 10 million visits in just two years, this kind of plunge—from 10 million to 2.5 million—des...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Search Marketing
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Brand Marketing
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Chatbots, Robotics & AI
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Content Marketing
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Martin Soler
by Martin Soler
30 January 2025Soler & AssociatesContent Marketing
AI search is eating the world’s organic traffic
10 Trends Shaping Corporate Communications in 2025
Opinion

10 Trends Shaping Corporate Communications in 2025

“In a rapidly evolving landscape…” - This Chat-GPT siren seems to be the most frequently used phrase of the past year and immediately makes me question the content that follows. However, we can all reluctantly relate to the statement and the Communi...

Meloney Brazzola
Meloney Brazzola
Chief Corporate Communication Officer at EHL Group
EHL
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Sales & Marketing
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Meloney Brazzola
by Meloney Brazzola
22 January 2025EHLContent Marketing
10 Trends Shaping Corporate Communications in 2025
Marketers, stop thinking and start looking
Opinion

Marketers, stop thinking and start looking

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to cust...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Digital Marketing
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Advertising
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Big Data
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Content Marketing
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Martin Soler
by Martin Soler
16 January 2025Soler & AssociatesContent Marketing
Marketers, stop thinking and start looking
Content Strategy for Hotels in 2025: It’s Time to Embrace AI
Opinion

Content Strategy for Hotels in 2025: It’s Time to Embrace AI

Content marketing has long been the “anti-marketing” tool for astute marketers. In a world where ads are ignored, phone calls go unanswered, and emails go straight to the spam folder, sharing helpful content allows brands to engage target audiences ...

Daniel Craig
Daniel Craig
Founder & Chief Strategist, Reknown
Reknown Marketing
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Content Marketing
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Daniel Craig
by Daniel Craig
14 January 2025Reknown MarketingContent Marketing
Content Strategy for Hotels in 2025: It’s Time to Embrace AI
Opinion

5 Strategies To Leverage Guest Experience With User-Generated Content

Nowadays, more and more people are likely to rely on online reviews when picking a restaurant, looking for entertainment, or choosing a travel destination. The era of polished looks, perfect smiles, and photoshopped pictures has ended, making room f...

Anna Volchik
Anna Volchik
Content Creator, Travel Blogger, and Influencer
Anna Volchik
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Sales & Marketing
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Social Media
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Anna Volchik
by Anna Volchik
10 January 2025Anna VolchikContent Marketing
Supplier News

2025 Trends Webinar – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks

We are excited to announce our 2025 Digital Marketing Trends Webinar on January 9, 2025, at 10 AM PT / 1 PM ET. Join Milestone Founder and President, Benu Aggarwal; Bill Hunt, President of Back Azimuth Consulting; and Q&A with Barry Schwartz, CEO of...

Milestone Inc.
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Information Technology
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2025 Trends Webinar – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks 2 January 2025Milestone Inc.Content Marketing
2025 Trends Webinar – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks
Social Media Marketing Guide for Hotels
Opinion

Social Media Marketing Guide for Hotels

Ever wondered how some hotels manage to stay fully booked while others struggle to fill rooms? The secret might just lie in their social media game... You should know by know that social media isn’t just a trend—it’s become the heartbeat of modern m...

Patrick Landman
Patrick Landman
CEO and Founder - WIWT
WIWT
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Sales & Marketing
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Patrick Landman
by Patrick Landman
11 December 2024WIWTContent Marketing
Social Media Marketing Guide for Hotels
6 Marketing trends for hotel tech in 2025
Opinion

6 Marketing trends for hotel tech in 2025

But, wait a second, before you read the rest of this. Did you know that this is just an excerpt from the complete newsletter that is available here? Sent out once a week, original viewpoints, insights and interesting things to read.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Martin Soler
by Martin Soler
10 December 2024Soler & AssociatesContent Marketing
6 Marketing trends for hotel tech in 2025
Opinion

What’s driving (and derailing) success in travel marketing?

Travel sells itself, right? Wrong. The travel and hospitality industry faces unique challenges when it comes to landing page optimization. Unbounce’s 2024 Conversion Benchmark Report analyzed over 57 million landing page conversions across nine indu...

Danielle Torrie
Danielle Torrie
Senior Manager of Content Marketing at Unbounce
Unbounce
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Email marketing
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Digital Marketing
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Danielle Torrie
by Danielle Torrie
27 November 2024UnbounceContent Marketing
Unbounce