Small spaces, big ideas: what SWEETS Hotel teaches us about hospitality
The podcast explores how SWEETS Hotel transformed 28 Amsterdam bridge houses into individual rooms, prioritizing unique experiences over operational efficiency.
Opinion Articles
Interactive Diagram: AI-Driven Hotel Distribution
The AI Hospitality Alliance's diagram maps how AI transforms hotel booking from fragmented search to coordinated ecosystems across demand, orchestration, and supply layers.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
When the Crisis Comes, Will Your Hotel’s People Stay or Go?
Comparative research shows trust-based hotel cultures survive revenue crises at 1/45th the cost of high-pay compensation cultures, with trust reserves proving more valuable than premium wages during downturns.
By Dr. Tong Yin, Founder and doctoral researcher, InsightBridge Global LLC
The Biggest AI Skills Gap Hotel Teams Can’t Afford to Ignore
Hotels face a critical skills gap as teams lack practical AI fluency needed to work confidently with autonomous systems handling operations and guest services.
By Florian Montag, SVP Revenue, Apaleo GmbH
Uber Just Entered Your Hotel. The Question Is Not Whether That Is a Threat. The Question Is What Signal You Are About to Lose.
Uber's hotel booking launch captures valuable traveler behavioral data, giving the platform deeper guest relationships while hotels only receive reservations.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Revenue management is not what you think it is anymore. Is it time to break up?
Traditional revenue management assumes control over pricing and distribution, but OTAs and AI algorithms now determine visibility and customer consideration sets.
By Fabian Bartnick, Founder, Infinito
Your data isn’t wrong. Your constellation is.
Revenue managers interpret identical data differently based on personal filters and context, making decision-making more subjective than objective.
By Fabian Bartnick, Founder, Infinito
Stop Saying “Trust Me”: Why Hospitality Vendors Lose Deals
Author argues hospitality vendors must shift from traditional selling to building trusted partnerships through expertise and transparent communication.
By Cory Falter, Partner, Lure Agency
Hospitality's personal touch didn't disappear. It was already gone.
The article argues hospitality's personal touch is already compromised by 74% annual turnover rates and widespread burnout, not threatened by AI.
By Lauren Hall, Founder & CEO, iVvy
From Niche Luxury to Financing Tool: Branded Residential Matures
HVS analysis shows branded residential has evolved from luxury niche to financing tool, with rising construction costs making residential components essential for hotel project viability.
By Alexandra Dumoulin, Director, London, HVS
Three Solutions to Turn Detroit’s Downtown Vacancy into Its Hospitality Future
Detroit faces a 3,000-room hotel shortage while 12% of downtown office space sits vacant, creating opportunities for strategic office-to-hotel conversions.
By Trent Schmitz, Architect AIA, LEED AP BD+C, Gensler
Enhancing Processes in the Hospitality Sector Through Operational Excellence: A Strategic Framework for Future-Ready Hotels
The framework combines Six Sigma, Lean, and change management methodologies with hospitality examples showing 15-20% cost advantages and 62% reductions in service defects.
By Muhammad B. Al-Rahahlah, Wellness Concierge & Experiences Manager, Jayasom
My Take on Skift's The Squeeze: Inside the Crisis Crushing America's Hotel Owners
Author argues Skift's portrayal of hotel brands as villains is wrong, claiming the real squeeze comes from multiple cost layers including software, OTAs, and uncontrollable expenses beyond franchise fees.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
Montreal at the Forefront of Boutique Brands with Corner Collection
CEO Dimitri Antonopoulos discusses how the family-owned group built independent luxury properties in Old Montreal over 50+ years.
By Adam Mogelonsky and Larry Mogelonsky
The Cost of Shorter Tenure
Analysis explores how short GM tenure cycles create operational friction with long-tenured hourly staff, leading to service degradation in luxury hotels.
By Hideki Hayashi, Founder, Pulse Hospitality Group
Why Experience Is the Only Advantage That Cannot Be Copied
The author argues hospitality must double down on human experience and expand internship programs while competitors automate, as guest judgment and personalized service remain irreplaceable competitive advantages.
By Jun Kwon, Teaching Instructor, School of Hospitality Leadership, East Carolina University
Is AI Search Killing The Hotel Website?
AI tools like ChatGPT and Gemini are bypassing traditional booking sites, with over two-thirds of travelers now using AI for research and many booking directly through these platforms.
By Filip Linek, Founder, FLAE Robotics
Market Beat Germany - FY 2025
German hotel investment reached €1.9 billion in 2025, up 50% year-over-year, while RevPAR declined slightly to €78.8 despite occupancy gains.
By Christine Mayer and Christine Folz
Market Beat Ireland - FY 2025
Record €1.9B investment led by Dalata acquisition, with occupancy 77-83% across key markets and RevPAR growth in Dublin and Galway.
By Tom McCabe and Ryan Murphy
The Cost of Misalignment Between Marketing and Revenue Strategy
Misaligned marketing and revenue teams cost hotels conversions and profitability through outdated messaging, mistimed campaigns, and missed demand opportunities.
By Debbie Miller, Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants, Cayuga Hospitality Consultants
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