Madrid Market Spotlight - FY 25
The comprehensive annual performance analysis shows strong profit growth driven by room revenue gains, despite rising labor costs and new hotel supply additions.
By Bruno Hallé and Albert Grau
Opinion Articles
The Cost of Hotel Venue Systems That Can't Keep Up
Industry discussions reveal how outdated hotel venue management systems create operational bottlenecks and increased costs for properties.
By Lauren Hall, Founder & CEO, iVvy
Revenue Management is dying
The author argues that revenue management faces growing public resistance not because it's ineffective, but because consumers increasingly notice and resent dynamic pricing.
By Fabian Bartnick, Founder, Infinito
Human vs AI in Hotel Paid Ads
The article argues hotels should automate ad execution while keeping humans in control of strategy, positioning, and commercial objectives.
By Savina Karaivanova, Marketing & Product Strategist, Userguest
The New Customer Service Skill: Answering the Phone
Research shows the phone remains customers' preferred support channel, yet younger staff lack basic phone skills training.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
What I Hate About Hotel Tech
The author argues hotel technology remains frustratingly basic after 20+ years, with Wi-Fi now more critical than hot water for guest satisfaction.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Philadelphia Lodging Market: Post-Pandemic, Today, and Beyond
Philadelphia occupancy lags 8% below 2019 levels while facing FIFA World Cup room cancellations, but 2026 events including America's 250th anniversary could drive recovery.
By Jerod Byrd, Senior Vice President, Partner and Director of Operations of the HVS Philadelphia Consulting and Valuation division, HVS
Expanding Hotel Marketing Analysis with Website Performance Insights
Exely's marketing director explains how website analytics reveals demand patterns before booking, citing cases where traffic analysis led to localization and content updates that boosted direct revenue.
By Anna Belash, Chief Marketing Officer, Exely
The Silent Build of the Agentic Web and the Coming Shift in Travel Distribution
The author argues that AI infrastructure like MCP is rapidly building the foundation for agent-driven travel booking, positioning early adopters for advantage when consumer adoption accelerates.
By George Roukas, President, GAIPAN
Your Hotel Isn't Being Found by AI — Here's Why That's a Crisis (and a Fix)
Hotels must optimize content for AI engines like ChatGPT as nearly half of website traffic will soon come from AI-driven searches, not traditional Google results.
By Cory Falter, Partner, Lure Agency
Darwin's Angels
The author argues that hoteliers often expect software to work without changing processes or understanding systems, leading to failed implementations and wasted investments.
By Manuel Kuckenberger, Hospitality systems consultant, Manuel Kuckenberger e.U.
The New Front Line of Hotel Distribution: When Regulation Rewrites the Rules of Visibility
Google's DMA-compliant changes to hotel search results are giving OTAs and intermediaries more visibility while pushing hotel direct booking channels further down in search rankings.
By Brad Brewer, Chief AI Officer, Agentic Hospitality
2035: When Machines Offer Loving Grace, What Do Humans Offer?
The author explores how AI advancement by 2035 could automate hospitality logistics while making human connection the ultimate luxury amenity.
By Jitendra Jain (JJ), Hotelier, Tech Enthusiast and Founder, hotelemarketer.com
Luxury vs. Ultra-Luxury Hospitality — Where the Line Is Actually Drawn
The article defines ultra-luxury as individualized, anticipatory experiences versus luxury's consistent standardization, with ultra-luxury achieving 2-3x ADR premiums.
By Ray Minias, Principal of REM Business & Hospitality Consulting, Cayuga Hospitality Consultants
You stayed too long...
The piece explores the subtle signs that indicate when a hospitality professional may have outgrown their current role despite operational success.
By Franck Desplechin, CEO Founder | F&B Expert, Cheffranck.com
Enhancing the Dining Experience in Hotels
The guide covers 12 strategies including technology integration, seasonal menus, loyalty programs, and sustainable practices to boost hotel dining revenues.
By Nasir Zahir, Founder and President, NZ Hospitality
Executive Housekeepers in the Spotlight at Halekulani
Halekulani's executive housekeeper Audrey Goh shares insights on leading 160+ housekeepers, rebuilding after pandemic losses, and maintaining luxury standards through family-style management.
By Adam Mogelonsky and Larry Mogelonsky
What Breaks When You Add Another Property
Explores how hospitality culture and guest experience quality deteriorate when expanding from one property to multiple locations without formal operating structures.
By Hideki Hayashi, Founder, Pulse Hospitality Group
How hotels should use AI and a smarter commercial strategy to protect profit margins against rising costs
The guide shows how AI-powered tools like digital concierges and agentic revenue agents can cut costs while growing revenue, with specific strategies for energy management and predictive maintenance.
By Jonathan Gough, Content Team Lead, Lighthouse
Lifestyle Hotels: Catering to Modern Traveler Preferences
The global lifestyle hotel market is projected to reach $123.3 billion by 2033, driven by travelers seeking authentic experiences over traditional luxury.
By Stephanie Clemo, BOSC 6 Student and Hospitality Strategy writer, EHL
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