Wednesday brought hospitality.today's warning that Booking Holdings is unifying its B2B wholesale operation to resell hotel net-rate inventory across bank apps, airline checkouts, and loyalty portals at scale, JD Power's 30th annual study finding North America hotel guest satisfaction at a 30-year high of 665 out of 1,000, and Urban Cowboy founders on 12 years of growth with no marketing spend. Revinate's HITEC booth conversation, the Sunshine Protection Act's impact on hotel operations, and a record-breaking properties day rounded out the session.