The Secret to Hotel Storytelling that Sells
GuestCentric research shows hotels with prominent brand storytelling on their websites doubled direct bookings within a year.
By Melissa Rodrigues, Lead Content Manager, GuestCentric Systems
News
The Best Leaders Don’t Sell — They Inspire People to Believe
The author presents a framework for sales leadership that prioritizes building belief and trust over traditional selling techniques.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
Direct booking in the AI era: 10 OTA winback strategies
The guide provides 10 actionable strategies to convert OTA bookers into direct customers, from identity resolution to AI optimization.
New Study Reveals What Really Drives Guest Survey Response Rates in Hotels
Analysis of 1,520 hotel survey campaigns shows that shorter subject lines and embedded questions can boost response rates from 20% to 23%.
Will AI Kill Your Brand? 8 Shifts to Build Winning Brands in the AI Era
A marketing agency outlines strategic shifts brands need to make to remain competitive in an AI-driven landscape.
Travel affordability matters: how Booking.com helps consumers save and make informed choices
Booking.com responds to Dutch consumer legal action by citing Oxford Economics research showing OTAs saved travelers $69.4 billion in Europe between 2019-2021.
By Peter Lochbihler, Global Director Public Affairs, Booking.com
Following the Rules Keeps Sales Leaders Average
The article argues that traditional rule-following in sales leadership creates mediocrity, advocating for innovation and empowerment to achieve exceptional results.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
Hoteliers, Your Christmas Tree 🎄 Could Win $1,500 for YOUR Charity.
Lodging Interactive and CoMMingle offer $1,500 charity donation to the winning hotel's chosen local cause for best Christmas tree display.
HSMAI Announces 2025 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization, and Distribution
The 25 honorees represent major hotel brands and companies, with recognition ceremony set for February 2026 at New York Marriott Marquis.
HSMAI Europe Announces Strategic Partnership with TrustYou for 2026–2027
TrustYou will sponsor HSMAI Europe's Commercial Strategy Conference for two years and provide guest intelligence data insights across European events and educational programs.
HSMAI (USA) and TrustYou
How hotels are shifting OTA bookings to direct channels and boosting revenue in months
Three hotels generated millions in direct revenue within months by segmenting OTA guests and sending personalized campaigns instead of generic promotions.
1 Hotels Mission Membership™: a Transformative Loyalty Program
The program donates 1% of qualifying spend to environmental nonprofits chosen by members and offers sustainability-focused perks instead of traditional points.
GCSTIMES Eco Slippers, A Sustainable Touch for the Holiday Season
GCSTIMES promotes their plant-fiber eco slippers as sustainable in-room amenities that enhance guest comfort during the busy Christmas travel period.
Serious about reducing marketing costs in 2026? Start here.
Tambourine promotes cost savings through platform consolidation, offering no-fee booking engines, built-in personalization, and accessibility protection to reduce third-party vendor expenses.
What JW Marriott and Hilton can teach us about culture, data, and success in modern hotel openings
Dolores Castillo shares insights from launching JW Marriott and Hilton properties, emphasizing market clarity, wellbeing-focused guest expectations, and balancing data with relationships in commercial strategy.
Hilton and Explora Journeys Announce Luxury Ocean Travel Partnership with Debut of Hilton Honors Adventures
Hilton's 235 million Honors members will earn and redeem points on Explora Journeys luxury cruises starting summer 2026, launching the new Hilton Honors Adventures program.
Navigating Today's Hotel Sales Challenges
Hotels must blend personalized service with technology adoption while managing rising costs and staffing challenges to compete with short-term rentals and meet evolving guest expectations.
By JoAnna Halpin, Director of Sales, SkyBeach Resort
Rail Tourism Awards 2025: Honouring the most inspiring campaigns that connect Europe by rail
European Travel Commission and Eurail honor 23 campaigns promoting rail travel, with winners from Switzerland Tourism, Rail Europe, Slovenske železnice, and Sweet/Silverrail.
Barriere Hotels Are Now Becoming Barriere Collection: a New Era for One of France's Most Iconic Luxury Hospitality Brands
The French luxury group is restructuring its century-old portfolio into four distinct collections: Signature (Fouquet's ultra-luxury), Heritage (iconic resorts), Address (boutique Maison Barrière), and Premium (business-leisure).
Unlocking Holiday Magic: When Creativity Transforms the Everyday
The piece promotes custom holiday-themed key cards that double as decorative keepsakes, designed to enhance guest check-in experiences during the festive season.