GHA DISCOVERY loyalty program reached $3.2B revenue in 2025, driven by 25% membership growth and strong international leisure demand from US and UK travelers.
Study of 34,000 booking requests reveals conversion drivers vary by demand period, requiring hotels to adapt pricing and marketing strategies rather than rely on static averages.
Hotels.com data reveals travelers are booking eclipse destinations 18 months early, with some locations seeing 445% search increases.
Hilton's survey of 14,000+ travelers shows 56% prioritize rest and emotional well-being over destinations, prompting hotels to market experiences rather than amenities.
The invite-only event launches June 15, 2026, featuring The Creator Lab for real-time content production on the HITEC show floor.
The strategy focuses on creating destination guides, planning resources, and FAQ content that continues driving bookings and reducing operational strain over time.
Analysis argues AI assistants threaten Booking.com's high-margin visibility business by moving travel discovery away from its platform.
Google's travel industry head advises brands to optimize for AI interpretation of images and reviews rather than traditional keyword strategies.
Hilton's research of 3,000+ attendees across the US, UK, and India reveals that 84% want to bring their authentic selves to work events, while 67% feel less engaged without proper downtime.
Despite investing in sales technology, 80% of hotel salespeople rely on order-taking rather than proactive selling, requiring process audits and skills training to improve conversion rates.
Choice Hotels partners with Keegan-Michael Key for its third consecutive year to launch a multi-channel campaign across TV, digital, and social platforms through 2026.
Free checklist covers eight optimization areas including website performance, booking journey, and SEO to help hotels increase direct bookings.
The article explores strategies for luxury hotel brands to grow without losing prestige, including redefining luxury through brand values and horizontal expansion into new revenue streams.
Lighthouse provides independent hoteliers with practical SEO tactics including Google Business Profile optimization, review management, and direct booking integration to compete with OTAs.
Survey of US travel advisors reveals luxury travelers now prioritize authentic local experiences over brand standardization, with 100% favoring sense of place.
KAYAK, the world's leading travel search engine, has dropped its 2026 'What the Future' (WTF) Report, offering a look at the destinations and travel behaviors that will shape the year ahead. Along with exclusive community data from TikTok, the report focuses on the places and patterns that matter before they become mainstream news. In its second edition, the WTF report uses billions of KAYAK user queries to spotlight overlooked destinations offering lower prices, fewer crowds and more flexibility.
Duetto, a hotel industry provider of revenue and profit software, and HotStats, a global leader in hotel P&L benchmarking, have released a joint performance analysis showing a widening gap between top-line growth and bottom-line reality.
Expedia and Booking is not a duopoly. I said this some weeks ago when I got a sneak peek at the OTA research data.
In this episode of Pillow Talk Sessions, Ulrich Pillau, Co-Founder and CEO of Apaleo, joins host Jessica Gillingham to explore how digital acceleration, AI integration, and platform openness are redefining what it means to operate in the hospitality space — and why legacy thinking may be the industry’s biggest risk.
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.