HSMAI Celebrates 69th Annual Adrian Awards
The ceremony honored 500+ industry leaders with Platinum winners across Paid, Earned, Owned, and Multi-Channel marketing categories.
News
Aimbridge Hospitality Earns Multiple Wins at 2025 HSMAI Adrian Awards for Marketing Excellence
-Aimbridge Hospitality, the world’s leading global hospitality management company, is pleased to announce that its in-house marketing agency, Second Wave, recently received prominent recognition by the Hospitality Sales and Marketing Association International (“HSMAI”) for its marketing excellence. Second Wave earned two "Best of Category" awards, three Silver Adrian awards, and one Bronze Adrian award at the 2025 Annual Adrian Awards, the premier global travel marketing awards competition celebrating the creativity, impact, and innovation that define the hospitality industry.
LodgIQ Partners with Paris's Boutique Hotel Une Autre Chambre to Enhance Guest Engagement and Revenue
LodgIQ, a leader in hotel data intelligence and revenue optimization, today announced a new partnership with the four‑star boutique hotel Une Autre Chambre in the Marais district of Paris. The collaboration will integrate LodgIQ's platform to support Une Autre Chambre in advancing its guest experience strategy and unlocking new revenue opportunities through better demand forecasting and personalized upsell offers.
Why Scoring Hotel Image Quality Matters More Than Ever
Visual content has become one of the most decisive factors in hotel distribution. Long before a traveler compares prices or reads reviews, they form an impression based on images. Photos communicate trust, set expectations, and strongly influence whether a property is shortlisted or ignored.
Something is changing in hotel tech and pricing is at the center of it
It’s 8:17 in the morning. You’ve already checked arrivals, glanced at occupancy, answered a question from reception, and flagged a maintenance issue — all before your first coffee is finished. Somewhere in between, you’re also expected to make pricing decisions that will shape your property’s revenue.
By Ewa Gabara, Content Marketing Strategist, RoomPriceGenie
What You Must Take Away from Marriott-Google AI Direct Booking
The 2026 Marriott-Google AI integration bypasses OTAs by enabling direct bookings through natural language search, requiring hotels to digitize all services or become invisible to AI agents.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Sojern’s 2026 State of Destination Marketing Report: Measuring Economic Impact Ranks as DMOs’ Top Priority Amid AI Disruption
Study of 350+ DMOs finds economic impact measurement now tops traditional metrics like visitation as organizations face budget pressure and AI disruption.
More Than a Meeting Place: Why 80% of Wingspread’s Groups Come Back
There are venues that host meetings.
By Cory Falter, Partner, Lure Agency
2025 Holiday Crown: Lumina Resort Wins Instagram Christmas Tree Contest
Lodging Interactive's annual contest raised $1,500 for The Healing Place of New Hanover County through hotel social media engagement.
Raffles Hotels & Resorts Unveils ‘The Butler Did It Collection,’available Exclusively At Printemps
The collection, featuring items from Globe-Trotter, Frette, and Christofle, will be available through March 2026 and previews Raffles' broader retail expansion planned for fall 2026.
Traveller Review Awards 2026 Celebrate 1.81 Million Partners Worldwide and Reveal the Most Welcoming Destinations for the Year Ahead
Based on 370 million verified reviews, Italy leads with 214,666 award recipients while camping sites and villas showed the highest 15% year-over-year growth.
Give the Right To Be Right: Free Will, Algorithms, and How Hotels Can Design Real Choice
The author argues hotels can increase direct bookings and guest satisfaction by designing experiences that create perceived autonomy despite algorithmic influence shaping travel decisions.
By Gaspard Bizeul, EHL MGH graduate, HFTP
Influence Society Unveils SOCIETIES 2025. A Visionary Annual Publication Defining the Next Chapter in Hospitality Branding
The 60-page publication emphasizes emotional branding and storytelling over AI-driven efficiency as the new competitive advantage for hotels.
Check-In, Clock-Out: Hospitality That Moves With the Nomad Lifestyle
The HFTP award-winning analysis explores how hotels must adapt with flexible services, community spaces, and membership models to capture the $120,000+ income digital nomad market.
By Bo Frederique van den Bosch, MSc student in Global Hospitality, HFTP
Luxury: the brand premium pays, but not at any price
The piece argues luxury hotels must balance brand premiums with perceived value, avoiding oversupply that dilutes exclusivity and weakens pricing power.
By Vanguélis Panayotis, CEO MKG Consulting & Hospitality ON / MRICS, Hospitality ON
You Won't Be Replaced by AI but You'll Be Replaced by Someone Who Uses It
The call came at midnight.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
Turn a Child’s Masterpiece into a Grandparent’s Favorite Souvenir
GCSTIMES converts children's artwork into wooden key cards that function during stays and become souvenirs at checkout.
The Difference Between a Proactive and Reactive Customer Service and CX Strategy
The definition of a proactive customer experience is simple. The company reaches out to the customer before they call about a problem. Sometimes the customer doesn’t even know there is a problem. For example, an Internet provider may experience an outage and send text messages to its customers with ongoing updates. That shows the company is watching out for the customer, and while customers may not love that there is a problem, they love the information and have confidence that the company is doing something about it.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Emotional Luxury Hospitality: Jesús Terrés on Travel, Meaning, and the Power of Details
In recent years, emotional luxury hospitality has emerged as a defining conversation for hotel leaders navigating cultural change, accelerated lifestyles, and shifting guest expectations. Beyond service excellence or aesthetic refinement, the discussion increasingly centres on how hotels make guests feel, and why those feelings matter more than ever.
Hospitality Net Announces Exclusive Global Syndication Partnership with "Not Done with Sloan Dean" Podcast
The podcast features weekly interviews with top hotel executives including CEOs from Marriott, Hilton, and Accor, focusing on challenging operational discussions.