The K-Shaped Recovery of Myrtle Beach’s Hotel Market
HVS analysis of Myrtle Beach shows branded upper-midscale-and-above hotels surpassing 2019 metrics while the broader market trails, with revenues at $990M in 2025 versus a $1.1B peak in 2021.
HVS analysis of Myrtle Beach shows branded upper-midscale-and-above hotels surpassing 2019 metrics while the broader market trails, with revenues at $990M in 2025 versus a $1.1B peak in 2021.
Gravity Haus acquired management agreements for three former LOGE properties in Washington and Montana, expanding to 13 total locations.
The Goodtime Hotel, Miami Beach, a Tribute Portfolio Hotel located in a central, historic section of South Beach, announces the appointment of Jasmine Bellamy as senior sales manager. Known for her charismatic leadership style, Bellamy is passionate about developing her team and building on their strengths. She curates distinctive, high-impact programs, positioning the property as a premier setting for elevated group experiences.
El Encanto, Santa Barbara’s most storied luxury hideaway, has appointed Chris Saputo as General Manager. Bringing more than 20 years of hospitality experience to the role, Saputo joins the property with a background spanning luxury hotel brands, acclaimed independent resorts, and a deep-rooted passion for thoughtful service and operational excellence.
Quality Inn & Suites Hermosa Beach, located between Southern California’s acclaimed Manhattan and Redondo Beaches, has unveiled a $2.2 million renovation, featuring refreshed guest rooms, an expanded and enhanced lobby, and updated outdoor amenities designed to reflect a brighter more coastally inspired guest experience.
Texas boutique hotel group French Cowboys uses Cloudbeds PMS to manage seven unique properties while maintaining individual character and streamlining operations.
The Island Resort at Fort Walton Beach is pleased to announce the appointment of Laurie Frank as Director of Sales & Marketing, where she will oversee the resort’s group, leisure, and overall commercial strategy as the property continues to strengthen its positioning within the market.
Hilton San Diego Bayfront announces the completion of its multimillion-dollar renovation, with the unveiling of 165,000 square feet of newly refreshed meeting and event spaces, as well as seventeen redesigned suites. Located along San Diego Bay and within walking distance of the city’s top attractions, the hotel continues to serve as a premier destination where business meets leisure, offering best-in-class meeting spaces, modern amenities, and an iconic Southern California setting.
JW Marriott Dallas Arts District is pleased to announce the appointment of Vincent Cheung as its new Executive Chef. Cheung assumed leadership of the hotel’s complete culinary operation, overseeing its signature food and beverage outlets, including the sophisticated JW Steakhouse and the sky-level terrace bar, Vincent’s.
InterContinental Boston is pleased to announce the appointment of Shane McWeeny as its new General Manager. In this role, Shane will oversee all operational aspects of the property, including guest services, team leadership, strategic planning, and brand development. His appointment ushers in an exciting new chapter for the hotel as it continues to strengthen its position as a premier destination in Boston’s luxury hospitality market.
Chicago led occupancy gains at 75.2%, while Miami's Grand Prix and Consensus conference drove the largest ADR and RevPAR increases.
Xanterra Travel Collection® has appointed Anthony “Tony” Beckerley as General Manager of The Oasis at Death Valley, the company’s iconic desert resort located within Death Valley National Park. Beckerley is known for his focus on operational excellence, team development and strong partnerships with corporate, community and labor stakeholders, all strengths that will support continued growth at the property amidst the largest National Park in the continental United States.
Built during the golden age of luxury travel and Gilded Age grandeur, Omni Mount Washington Resort & Spa – home to New Hampshire's largest ski area and one of the last remaining Grand Hotels in the state – announces an extensive, property-wide renovation that reimagines the historic resort for a new generation of travelers. Scheduled for completion this summer, the transformation enhances every aspect of the guest experience, including all 200 rooms in the hotel's historic wing, seamlessly blending the resort's storied architectural heritage with modern comfort, elevated design, and a renewed sense of place in the heart of New Hampshire's White Mountains.
Soul Community Planet (SCP) Hotels is pleased to announce the appointment of Katie Cahill as General Manager of its two Laguna Beach hotels – the Laguna Surf Lodge by SCP Hotels and SCP Seven4One Hotel. Bringing a thoughtful, guest-centric approach shaped by years of boutique hospitality experience in New York, Los Angeles, and Laguna Beach, Cahill will oversee operations and guest experiences for both of SCP’s Laguna Beach hotels.
Kimpton EPIC Hotel, part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, is pleased to announce the appointment of Clement Durand as Director of Food & Beverage. An accomplished hospitality professional with a global background spanning Europe and Asia, Durand brings a wealth of international experience and a dynamic approach to culinary and beverage operations.
L’Auberge de Sedona, an award-winning luxury resort nestled in Arizona’s breathtaking Red Rock region, announces the appointment of Jennifer Anderson as Director of Spa. Bringing more than 16 years of experience in luxury spa and wellness, Anderson will oversee the resort’s L’Apothecary Spa.
The Abbey Resort, the only full-service resort on the shores of Lake Geneva, announces the appointment of Bryan Hill as Director of Food and Beverage. In this role, Hill will oversee all culinary operations across the resort’s dining outlets, banquet programming and food and beverage experiences, further elevating the property’s reputation as a premier Midwest destination for dining, events and hospitality.
Gerdts founded POST Integrations in 1991 and EboCom in 2000, providing payment processing exclusively to hospitality, while Gilbert led HSMAI for 30+ years.
The 254-unit Nexo Residences will open in Q3 2026 featuring integrated coworking spaces and resort-style amenities designed for hybrid professionals.
The fully transformed hotel ushers in a new chapter for downtown Atlanta, rooted in intentional design, well-being, and connection.