Behavioral shift toward AI-driven question-and-answer is already complete among consumers, leaving businesses across hospitality, accounting, and healthcare racing to replace dashboards with conversational tools.
RoomPriceGenie's new price explanations feature gives hoteliers plain-language context behind each rate recommendation, including how their own pricing rules may be limiting revenue potential.
Wilhelm Luxem, Head of Quality Commission at Swiss Deluxe Hotels, shares how luxury properties can adopt technology while preserving authentic human connection, drawing on a 50-year career.
A first-person recap of HITEC 2026's opening days finds consensus that AI will transform hospitality distribution and operations, but deep disagreement on costs, brand survival, and the role of human staff.
Thynk's Lead Qualification Index scores incoming hotel inquiries across Intent, Fit, Impact and Relationship dimensions, automating RFP capture and prioritization to help sales teams respond faster and win more business.
Marriott's AI-powered conversational search tool launches in beta on Marriott.com and its mobile apps, with a full global rollout to 283 million Bonvoy members planned later in 2025.
Aven Hospitality launches a redesigned booking engine built on the SynXis platform, with Navarino Services reporting over 30% revenue growth in the first month of the pilot.
Shiji's Senior PM details how a 100+ hotel PMS rollout averaging seven properties per day was kept on track through structured governance, dedicated task forces, and onsite intervention when validation fell behind schedule.
TRYBE launches an overnight booking engine letting guests book stays, spa treatments, dining, and activities in one place, integrating with Guestline, Mews, ResDiary, Sevenrooms, and Opera Cloud.
Hotel Essencia in Dumaguete City replaced its legacy PMS with Hotelogix's cloud platform, gaining improved system stability, third-party integrations, and broader online distribution capabilities.
Amadeus expands its AI strategy with new tools covering agentic commerce, AI search visibility, and a cross-portfolio AI assistant layer called Amadeus Max, targeting demand capture and operational efficiency for hoteliers.
RTR's acquisition of STAY, backed by Wavecrest Growth Partners, creates a combined platform covering pre-arrival commerce and in-stay engagement for 2,000+ properties in 75+ countries.
BluIP deployed a cloud-based guest engagement platform for Loews Hotels, integrating voice, chat, and messaging with Oracle OPERA Cloud PMS to handle over 1.1 million interactions per month.
Zucchetti North America's MCP connector lets hotels receive live-rate bookings via ChatGPT and Claude, cutting OTA reliance for its 7,000+ property client base across 75 countries.
GratifID launched TIPMO at HITEC San Antonio, an NFC-based cashless tipping platform that delivers tips instantly to hospitality workers via a digital wallet, with analytics tools for operators.
Only 16% of hotels appear in AI-generated recommendations, and the threshold to rank in the global Top 25 rose 25% in one quarter, per HotelWorld AI's Q1 2026 Visibility Index.
Inn-Flow is showcasing expanded AI and automation capabilities at HITEC 2026, including a new procurement module from its Lilo acquisition, an AI-assisted inventory tool, and proactive BI alerts for accounting and labor.
Oracle's OPERA Cloud Assistant adds AI-powered room assignments, rate descriptions, multilingual translation, and natural-language staff guidance at no extra cost to existing OPERA Cloud customers globally.
The 2026 Hotel Yearbook "AI Everywhere", launched at HITEC in San Antonio, compiles 40 expert articles, 26 AI solution snapshots, and a hospitality AI glossary into one publication.
EML Payments and OneJourney combine card-issuing infrastructure with hospitality automation to convert supplier payments into virtual cards and replace paper gift vouchers with digital stored-value cards, targeting luxury and premium hotels.