AI assistants like ChatGPT now retain guest preferences across trips, reducing hotels to a set of conditions rather than named properties, reshaping how future bookings are influenced.
Supercity Aparthotels MD Philip Houghton shares how a six-month PMS selection process, including input from institutional lenders, led to a migration that unlocked faster adoption of new technology partners.
Blastness clients can now list hotel inventory on ChatGPT and Claude via DirectBooker, with commission below one-third of typical OTA rates and no setup or fixed fees.
IRIS UX designer Jobie Yip outlines six UI design principles for hotel digital menus and guest directories to reduce friction, improve discoverability, and increase guest spend.
Lighthouse argues that generic AI tools like Claude and ChatGPT lack the live commercial data, revenue management logic, and autonomous routines needed for hotel commercial strategy, positioning its Ernest platform as the purpose-built alternative.
Only 7% of 343 audited hotel PMS vendors publish fully self-serve API documentation, with composite scores ranging from 80.0 (Mews) to 26.3 (Oracle OPERA 5) across 18 scored profiles.
Accor's AI concierge, trained on 1M+ pilot conversations, now covers 11 languages across 5 platforms including WhatsApp and iMessage, with a parallel AI tool for hotel staff also launching.
Venuelocity launched vProposal, a mobile-optimized proposal platform that integrates with CRM and catering systems to help hotel sales teams create visual, data-synced group sales proposals.
The article argues boutique hotels should build integrated tech ecosystems rather than deploying piecemeal solutions, using connectivity, access control, and energy management as a unified foundation for operational efficiency.
Avalora launches agentic AI assistant VAIA and a Cloud PBX platform for hotels, reporting up to 60% reduction in front desk call handling across tens of thousands of live rooms in North America, the UK, and Europe.
Stayntouch completed a cloud PMS rollout across all seven Imperial London Hotels properties, including the 1,379-room Royal National Hotel, the largest hotel in Western Europe.
Cloudbeds integrates with Oolio's Bepoz, Swiftpos and Idealpos POS platforms to enable real-time F&B charge posting to guest folios across Australian hotels, resorts and pub groups.
AI-generated hotel descriptions often reflect outdated information, and the only person who can flag the gap between what guests were told and what they found is the front desk agent at check-in.
Ireckonu research finds hotels miss re-engagement opportunities with up to 20% of guests due to fragmented data, with only 28% of guest activity captured through room bookings.
Aphy AG launches an agentic AI platform for independent hotels that autonomously handles reservation checks, payment verification, OTA commission reconciliation, and inbox management 24/7.
Angel of the Winds Casino Resort in Arlington, WA deployed Agilysys PMS, booking, and POS solutions, reporting reduced check-in queues, faster F&B service, and increased booking activity.
OneJourney's SwiftPay platform, which automates hotel accounts payable via virtual commercial cards and cashback, will pitch at WiT Singapore after winning the Wildcard at Phocuswright Europe's Global Startup Pitch.
Simple Booking's Back Office MCP lets hotel teams query reservation, demand, and payment data in plain language via AI assistants like Claude and ChatGPT, completing an agentic layer for commercial operations.
SiteMinder's new AI-powered engine goes beyond pricing recommendations to detect and fix distribution-layer issues, such as broken channel connections and unmapped room types, across its 56,000-property platform.
HotelMinder replaces popularity-based hotel tech ratings with an expert-led model combining consultant reviews, hotelier feedback, and AI signals, plus segment-specific awards for 2027.