40% of Golfweek Top 100 U.S. Resort Golf Courses Use Agilysys Golf
Agilysys Golf has surpassed 100 property deployments, with 39 of Golfweek's Top 100 U.S. resort courses now using the platform, including 14 of the Top 20.
Technology
Can AI Make Hospitality More Authentic?
The author argues that AI does not inherently undermine authentic hospitality; what matters is the intent behind its use and whether it empowers employees to respond more thoughtfully to individual guests.
By Dr. Andreea Antonescu, Associate Professor, Les Roches
The Real Bottleneck In Hotel AI Adoption Is Human, Not Technical
A LodgIQ executive argues that over 50% of AI pricing recommendations are overridden industry-wide because hotels skip the trust-building stages needed before full automation, not because the technology fails.
By Mark Charlinski, President & CCO, LodgIQ™
ExplorUS consolidates six systems into one platform to run hotels, restaurants, retail, camping and marinas across 30 parks nationwide
ExplorUS, operating 200+ U.S. park destinations, will replace six lodging technology platforms with Cloudbeds to unify operations across hotels, restaurants, retail, camping, and marinas.
Stayntouch and Namastay Announce Integration to Power Direct, High-Conversion and Mobile-First Bookings for Independent Hotels
Stayntouch PMS and Namastay's direct booking engine now integrate in real time, enabling independent hotels to offer mobile-first, frictionless checkout while syncing reservations automatically.
HotelKey Accelerates Self-Check-In Kiosk Deployments Following Standout Success in Initial Properties
HotelKey is scaling its self-check-in kiosk across U.S. properties, with NSR Hotel Group adopting it across 20+ G6 locations, citing 2,000+ annual labor hours saved per property.
Why most hotel guest directories are outdated and how to improve them
Digital guest directories, accessible via QR code without an app, reduce front desk load, enable real-time promotions, and drive ancillary revenue across dining, spa, and local experiences.
By Kate Fuller, Head of Marketing, IRIS
Beyond One-Size-Fits-All: How PMS Technology Supports Multi-Property Hotel Groups
Maestro PMS argues that multi-property hotel groups should standardize data, reporting, and controls at the portfolio level while preserving property-level flexibility for workflows and guest experience.
By Lisa Jane Wheaton, Senior Project Strategist, Maestro
Predicting AI is futile, preparing isn’t
A strategic case for why hotels should prioritize open APIs, data accessibility, and AI-ready PMS flexibility over chasing today's best AI features.
By Martin Soler, Partner, Soler & Associates
FCS Solutions Launches FCS1 IRGS to Connect Guest Requests Directly with Hotel Operations
FCS1 IRGS is a browser-based, no-app solution letting hotel guests request services via QR code, routing each request directly to operational teams to reduce missed requests amid staffing pressures.
Inn-Flow Appoints Jon Coley as Senior Vice President and Head of Sales to Spearhead Hospitality Market Expansion Opportunities
Inn-Flow names Jon Coley, a 20-year SaaS sales veteran, as SVP and Head of Sales to drive growth of its AI-enabled accounting, labor management, and procurement platform for hotels.
HotelIQ expands Decision Cloud connectivity with direct Shiji Daylight PMS integration
HotelIQ connects Decision Cloud directly to Shiji's Daylight PMS, enabling shared customers to centralize reservation data and eliminate manual exports for commercial planning and performance reporting.
Google just put agentic hotel booking into testing
Google's live agentic hotel booking test includes Booking, Expedia, Marriott, Wyndham, and IHG, with Amadeus confirmed as the first GDS infrastructure partner, leaving independents reliant on OTA or GDS pipes.
By Markus Busch, Editor/Publisher, hospitality.today
What AI can already tell about the visitor browsing your hotel's website
Lighthouse Direct's five-algorithm AI system scores hotel website visitors across intent, spend, destination flexibility, date flexibility, and length of stay to deliver targeted offers that protect ADR and lift conversions.
By Paige Lopez, Content marketer, Lighthouse
The Terminal Is the New Homepage
Shanghai's 100 AI-powered tourist terminals, built on 84,000+ content entries and 14,000 booking links, are presented as a reference model for destinations like the Philippines to build a unified data layer first, before any interface.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
How Aura Hoteles is using Cloudbeds as the technology foundation for rapid expansion across Spain
Aura Hoteles, a Galicia-based startup with six properties, built its entire tech stack on Cloudbeds' PMS and Open API, developing custom housekeeping and guest communication apps on top of the platform.
Jason Edwards: What happens when new technology hits the front desk
Hospitality advisor Jason Edwards discusses tech implementation pitfalls, change management, hotel tech stack decisions, and what hotels risk losing operationally when they deflag from a brand.
Linda Pashaj, Director of Content Marketing, Cloudbeds
From Search Box to Travel Advisor: IHG’s Kim Smith on the Next Phase of AI Booking
IHG's SVP of Digital Direct Channels explains the Google-powered conversational search beta on IHG.com, its personalization roadmap, and how hotels must restructure content to remain discoverable in an AI-driven booking era.
Actabl and Reeco Launch Innovative Partnership to Bring Forecast Intelligence into AI-Powered Hotel Procurement
Actabl's ProfitSword forecasting platform now integrates with Reeco's AI-powered procure-to-pay system, letting hotels automatically flag purchasing overruns against live forecasts before orders are placed.
Hotels don't need more data, they need direction
Cendyn argues hotels are drowning in data but lack direction, and positions AI-enabled actionable intelligence as the shift from reporting to decision support across its CRM, Knowland, and Wayfinder products.
By Nicola Graham, Chief Marketing Officer, Cendyn™