Technology

Specific to the thrust of Max's question, in this context we are referring to search/find from the booking/transaction perspective. In that light...For me it is the next generation of search.Depending upon the user, we can now be far more specific with the input to get more targeted output.We will be able to speak and converse, which is more natural and a next gen over multiple queries or filters.I do believe that when the buying time comes after the research phase the customer will still 'come' to the point of booking.

The Internet enabled you to find things yourself. Agentic AI will do everything for you. That’s why it’s: Much bigger than blockchain or the metaverse. And closer to how big the Internet was.

“When your grandmother can use a new technology, that’s when you know it will reach widespread adoption.” I’m paraphrasing this Kevin O’Leary here but the principle is nevertheless highly instructive for why blockchain and metaverse technologies didn’t have prominent adoption in the travel sector.