What I Hate About Hotel Tech
The author argues hotel technology remains frustratingly basic after 20+ years, with Wi-Fi now more critical than hot water for guest satisfaction.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Technology
Flexkeeping and MARA Solutions Integration Turns Guest Feedback Into Real-Time Tasks
The integration automatically converts guest review complaints into actionable tasks for housekeeping and maintenance teams.
The Silent Build of the Agentic Web and the Coming Shift in Travel Distribution
The author argues that AI infrastructure like MCP is rapidly building the foundation for agent-driven travel booking, positioning early adopters for advantage when consumer adoption accelerates.
By George Roukas, President, GAIPAN
RDP’s 2026 Technology Roadmap Aims to Drive a More Connected, Efficient Future for Resorts and Hotels
RDP announces enhanced PMS capabilities for 2026 including deeper cloud integrations, automation tools, and expanded timeshare modules to address staffing shortages and operational complexity.
Hotel rate shopping: Why real-time, live data beats a scheduled shop every time
Lighthouse Pricing argues that real-time rate shopping data gives hotels a competitive advantage over traditional scheduled data collection methods that can be hours behind market changes.
By Jonathan Gough, Content Team Lead, Lighthouse
AI in Action: Lessons from the Female Founders in Hospitality Summit
Key insights from hospitality AI experts emphasize solving business problems first, establishing data governance, and creating experimentation time for teams.
Darwin's Angels
The author argues that hoteliers often expect software to work without changing processes or understanding systems, leading to failed implementations and wasted investments.
By Manuel Kuckenberger, Hospitality systems consultant, Manuel Kuckenberger e.U.
Expert Views (19)
Tomeu Fiol, Vice President of Business Applications, Mindata
OpenAI just admitted what Google already learned with "Book on Google" back in 2022: people use AI to discover, not to buy. I fully agree with Simone the reason is structural, not technical. A hotel booking is not a single transaction.
David Teklit, CEO, Teklogix
Conversational platforms will complete bookings, but not by simplifying hospitality's complexity. They will succeed when they can orchestrate it. Today a single reservation touches PMS, CRS, channel management, payment processing, cancellation logic etc.
Fergus Boyd, Hospitality Consultant, HFTP
I’d agree. A retail transaction, even a high value one, is much simpler than a hotel or flight booking. Shopify is a top retail IBE, but its funnel is much simpler (view products, select product, pick colour, select size SMLXL, add to basket, add an upsell box of chocs, set delivery address, etc), than the well-converting IBEs in hospitality like Journey, Net Affinity, P3, Profit Room, Allora etc.
The vendor layer wins again
Hotel bookings are chains of dependencies that were never designed to talk to each other (payment logic, cancellation terms, refund handling, support handoffs, inventory sync across channels) and a conversational interface doesn't resolve any of that. The structural argument behind OpenAI's retreat is right as far as it goes.
View by Alessio Re, Founder, Klartika
2035: When Machines Offer Loving Grace, What Do Humans Offer?
The author explores how AI advancement by 2035 could automate hospitality logistics while making human connection the ultimate luxury amenity.
By Jitendra Jain (JJ), Hotelier, Tech Enthusiast and Founder, hotelemarketer.com
HotelRunner Once Again Recognized as Strategic Partner by Agoda, Strengthening a Trusted Partnership
HotelRunner maintains 98% connection health and top 10 booking ratings on Agoda after 15 years of collaboration.
How hotels should use AI and a smarter commercial strategy to protect profit margins against rising costs
The guide shows how AI-powered tools like digital concierges and agentic revenue agents can cut costs while growing revenue, with specific strategies for energy management and predictive maintenance.
By Jonathan Gough, Content Team Lead, Lighthouse
Revinate appoints Frank Trampert as Chief Revenue Officer to accelerate global growth
Trampert brings 20+ years of travel tech and hotel operations experience to lead Revinate's global expansion as the company prepares to unveil platform evolution at NAVIGATE 2026.
The Imperial Hotels & Resorts rolls out Amadeus Web Solutions to elevate its digital presence across Thailand
The Thai hotel group replaced its WebBuilder platform with Amadeus technology across 15 properties to support direct bookings and a four-brand relaunch.
Actabl Launches AI Asset Setup to Eliminate Manual Data Entry for Hotel Maintenance and Capital Planning
The solution uses photo-based input to automatically extract equipment details and serial numbers, reducing manual data entry for engineering teams.
CISO Benchmark Report Finds AI Driving New Era of Cybersecurity Risk and Investment in Retail and Hospitality
Report based on 200+ CISOs shows AI now tops cybersecurity concerns at 71%, while security budgets grow modestly from 0.57% to 0.75% of revenue.
Safemark strengthens presence in Turkey through new distributor partnership
Infomet becomes authorized distributor for Safemark's electronic hotel safes in Turkey's growing hospitality market.
Why You Are Unable to Deliver Personalization: The Antidote
The hospitality industry fails at personalization due to split digital journeys where marketing content is disconnected from booking systems, resulting in 82% cart abandonment rates.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Mandarin Oriental Savoy, Zurich elevates in-room dining with IRIS, driving 27% higher guest spend
The implementation of IRIS mobile ordering has quadrupled in-room dining sales in the second year while saving staff hours and reducing operational errors.
Inn-Flow to Showcase Purpose-Built AI-Powered Back-Office Solutions for Hoteliers at AAHOACON26
The company will demonstrate AI-powered accounting and labor management tools at Booth #2007, targeting AAHOA's hotel owner community.