How Globales Hotels unlocked 30,000+ new guest insights across its hotel portfolio
Globales Hotels increased survey responses by 30,000+ and improved NPS by 3.12 points after rolling out Reviewpro's Guest Survey module across 47 properties.
Technology
AI is rewiring how people choose hotels
Hotels can now influence AI-powered search results through Model Context Protocol technology, moving beyond basic OTA listings to showcase unique experiences and drive direct bookings.
By Luke Markesky, Executive Vice President, Operations, Cendyn™
How Model Context Protocol in Hospitality Connects AI to Hotel Systems
The protocol creates a translation layer that allows AI assistants to query hotel systems like PMS and CRS through a single interface, enabling real-time bookings without replacing existing platforms.
Why AI is not enough: 7 things to sort out first
The article outlines seven foundational steps hotels must take before AI implementation, from defining business needs to ensuring data readiness and cultural buy-in.
By Alan Young, VP, Strategy | Hospitality, Infor
Download the Free Guide: "The 2026 Buyer's Guide to Hotel Management Software" Released by roommaster
The guide addresses how disconnected systems cost hotels up to 15% of revenue and provides a framework for evaluating HMS solutions.
Cloudbeds Expands in Türkiye and Northern Cyprus Through Strategic Partnership with Protel BilgisayarA.Ş
The partnership brings Cloudbeds' unified hotel platform to Turkey's hospitality market through Protel's 30+ years of local expertise.
Dream Hotels & Resorts Selects Stayntouch PMS to Power 25-Property South Africa Portfolio
The South African hospitality group will deploy the cloud-based system across 850+ rooms to streamline operations and support portfolio growth.
Building Purpose-Driven Hospitality with Technology: Insights from Marc Laros, CTO at The Usual Hotels
Marc Laros discusses The Usual Hotels' plan to scale to 20 properties across Europe while embedding AI and sustainability into every operational decision.
Jessica Gillingham in conversation with Marc Laros
WTTC Endorses ICAO’s Next-Generation Public Key Directory to Advance Safe and Seamless Travel
ICAO's upgraded system will enable real-time verification of digital travel documents, potentially unlocking $401 billion in GDP growth.
The Great Debate on Channel Manager, Switch and Direct Connect with Sebastian Leitner and Natalie Kimball
Industry experts debate how Channel Managers, Switch, and Direct Connect technologies are evolving beyond basic connectivity into strategic revenue optimization tools.
Natalie Kimball in conversation with Sébastien Leitner
Expert Views (8)
Custódio Barreiros, Founder & CEO, EIP MGT
Optimising AI literacy in F&B operations starts with a simple principle: buying technology is not the same as building capability.Too many operators still approach AI as a procurement exercise rather than an operational transformation discipline.
Amber Trendell, Senior Director, Strategy, Restaurants, Oracle Hospitality
AI investments in F&B deliver value only when adoption is treated as seriously as the technology. The implementation gap is rarely caused by weak tools. It is usually caused by weak translation between strategy, tech implementation and frontline execution.
Lucas Stamm, Director of Marketing & Digital, Nara Hospitality Group
AI literacy in F&B does not start with tools. It starts with understanding what the operation actually produces.Most teams I see try to adopt AI before they can even describe what their workflow does step by step – mostly for the lack of SOP.
Opally, the Danish AI hotel platform, raises major investment to scale in Europe
The Danish startup grew from 12 to 50+ hotels across five European countries and raised its first angel round with hospitality and tech veterans.
The Algorithm Can't Say Welcome: Why Hospitality Still Needs a Human Face
Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.
By Jun Kwon, Teaching Instructor, School of Hospitality Leadership, East Carolina University
AI Assistants vs. AI Agents:
The article explains how AI agents differ from assistants by working independently to achieve goals, potentially giving smaller hotels competitive advantages over larger brands.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
At AAHOACON26, GCSTIMES Will Present Thoughtfully-Designed Key Card Solutions
GCSTIMES will showcase low-carbon key cards and eco-friendly in-room amenities at AAHOACON26 in Philadelphia, April 9-10.
6 Ways I Actually Use AI Every Week (Including One That Made Me a Better Thinker)
A business professional shares six practical AI applications that enhance rather than replace human thinking, from custom travel planning to coding simple tools without programming knowledge.
By Jitendra Jain (JJ), Hotelier, Tech Enthusiast and Founder, hotelemarketer.com
The AI information gap and the CIO’s mandate for transparency
B2B buyers now prioritize AI transparency and governance over flashy features, requiring CIOs to coordinate company-wide messaging to build customer trust.
Heimat-Liebe-Hotels Chooses Canary Technologies to Provide a Streamlined, Mobile-First Guest Experience
German hotel group Heimat-Liebe-Hotels implements Canary's mobile-first platform featuring Mobile Check-In and AI messaging to streamline operations while maintaining local authenticity.
From Data to Foresight: How AI Is Rewiring the Way Hotels Collect Guest Intelligence
AI transforms hotel data collection from reactive reporting to predictive intelligence, unifying systems to anticipate guest needs and optimize revenue in real-time.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Two Industry Leaders, Two Views: Beyond the Hype – Rethinking Agentic AI in Hospitality
The whitepaper examines both potential benefits and structural risks of autonomous AI systems in hotels, emphasizing governance and phased implementation.