Operations & Strategy

Less than a Month Away from the Total Solar Eclipse, Travelers are Booking Hotels at a Record Rate of 800% Compared to Last Year

Choice Hotels International, Inc. (NYSE: CHH) one of the world's largest hotel franchisors, has over 400 hotels in the path of the total solar eclipse taking place on April 8 that are being booked at an increased rate of 800% compared to the same date last year. The total eclipse will be visible along a narrow track stretching from Texas to Maine. More than 20% of American travelers say they are likely to take a trip to experience next month's total eclipse, according to the State of the American Traveler's March report.

Creating the Entertainment Capital within the Entertainment Capital of the World

Las Vegas is a city that lives on reinvention to keep drawing ever-larger crowds to this oasis in the desert that, for full transparency, wouldn’t even exist if it weren’t for the entertainment industry. While the world’s entertainment capital started out with gaming, shows and conventions, in recent decades it has also become a culinary mecca and now a world-class sports destination.