Steady Pipeline at Q4 2025 Close, as Brand Conversions Hit New Record
Brand conversions reached 1,497 projects with 148,981 rooms, up 12% year-over-year, while luxury hotels hit a record 95 projects in the pipeline.
Brand conversions reached 1,497 projects with 148,981 rooms, up 12% year-over-year, while luxury hotels hit a record 95 projects in the pipeline.
Evolution Hospitality takes over the 82-room Art Deco property from FullG CRE Investments, which also manages the company's Talbott hotel in Chicago.
Stonebridge will manage all operations at the 335-room lakefront resort in Montgomery, Texas, strengthening its partnership with the Margaritaville brand.
Georgia officials and major hotel associations announced expanded human trafficking prevention training requirements for hospitality staff statewide.
Hotel franchise owner Tina Patel testified before Congress supporting the American Franchise Act, which would establish a joint employer definition to protect the franchise model.
Patel served as AAHOA's second chairman and built the SREE Hotels portfolio to over 30 properties while mentoring thousands of hoteliers.
British Columbia led with 70.4% occupancy while Montreal was the only major market to decline in both occupancy and RevPAR.
Noble acquired 14 Woodspring Suites properties across high-growth U.S. markets at below replacement cost to scale its branded long-term accommodations platform.
CoStar data shows 2025 marked the first year since 2020 with declining occupancy (-1.2%) and RevPAR (-0.3%), though ADR grew 0.9% nationally.
Marriott's Liam Brown will chair the 2026 board before retiring, with Davidson's Thom Geshay set to succeed him mid-year.
The 115 MW Escape Solar and Storage Project doubles MGM's renewable capacity, combining with existing solar arrays to achieve 100% daytime renewable power across Vegas Strip properties.
HEI takes over management of 1,590 rooms across four Marriott-branded properties near Disney, including a Sheraton undergoing renovation.
Choice Hotels partners with Keegan-Michael Key for its third consecutive year to launch a multi-channel campaign across TV, digital, and social platforms through 2026.
CoStar data shows Phoenix trailing NYC with 3,650 rooms, while Dallas rounds out the top three with 3,558 projected openings.
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 10 January. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
The International Luxury Hotel Association's Las Vegas conference explored how technology can enhance rather than replace human connection, with sessions covering AI automation, investment trends, and the evolution of personalized luxury service.
KAYAK, the world's leading travel search engine, has dropped its 2026 'What the Future' (WTF) Report, offering a look at the destinations and travel behaviors that will shape the year ahead. Along with exclusive community data from TikTok, the report focuses on the places and patterns that matter before they become mainstream news. In its second edition, the WTF report uses billions of KAYAK user queries to spotlight overlooked destinations offering lower prices, fewer crowds and more flexibility.
The 191-room luxury waterfront property will open in March 2026 with a rooftop pool, private marina, and four dining venues.
Hilton (NYSE: HLT) today announced Apartment Collection by Hilton, a new lodging category within Hilton's growing collection brand portfolio – offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr—a leading apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets, with nearly a decade of experience integrating innovative hospitality solutions and trusted service.
The transaction adds nearly 1,000 units including Manhattan's 70 Pine building and expands Kasa across six major U.S. markets.