Sales &amp; Marketing

March 1, 2023

Tambourine Celebrates Five HSMAI Adrian Awards

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is celebrating five Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.

Tambourine

Opinion Article

March 1, 2023

How platforms like Booking.com help lodging partners grow their business while delivering savings for American consumers

In the span of three years (2019–2021), travelers in the US saved nearly $50 billion on lodging, regardless of how they booked it. This is but one of the conclusions to draw from a recent study by Oxford Economics titled: The Economic Impact of Online Travel Agencies in the United States.

By Maryam Mujica, Director of Public Affairs, Booking.com Americas, Booking.com

February 22, 2023

Tambourine has been named a 2023 Google Premier Partner

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, has been named a 2023 Premier Partner in the Google Partners program, a status awarded to only the top 3% of partners.

Tambourine

February 22, 2023

Hotels.com Reports Rise in New Trip Type: "Thirst Trips"

With nearly 100 days between President's Day and Memorial Day weekend, Americans are entering the longest stretch of the U.S. calendar without a federally sanctioned day off. This 3-day weekend drought leaves people parched for a getaway. New search data from Hotels.com shows a new trip type is quenching our thirst this spring: Thirst Trips, or short weekend stays that satisfy our desire for a day off by the pool.

Hotels.com

Opinion Article

February 21, 2023

The New Era of Group Sales - 5 Ways Group Sales Changed for Good

While hospitality brands are well accustomed to seasonal peaks and declines in demand, the prolonged stand-still brought on by the COVID-19 pandemic was a rude – if not entirely devastating – awakening. Around the world, citizens canceled trips, tightened their social bubbles, brought their work home for the foreseeable future, and, most importantly, became accustomed to a socially-distanced way of living. At the same time, airport terminals resembled a post-apocalyptic movie set – desolate and quiet. Hotels remained uncharacteristically empty, roads emptied of their usual rush hour traffic, concert venues locked their doors, and weddings, celebrations, and other events were canceled or rescheduled rapidly.

By Daniel Melnyk, Founder and CEO, Parclane

Barrie, Ontario, Canada

February 17, 2023

Loews Hotels & Co Realizes Highest Catering Revenues in Company History with IDeaS

Loews Hotels is an American luxury hospitality company that owns or operates 26 hotels in major city centers and resort destinations across the United States and Canada. Approximately 20 percent of revenue comes from meetings and events, and reporting on its function space metrics was becoming cumbersome due to the volume of data processing.

IDeaS

Why Hospitality Net Leads B2B in Hospitality

Ad Tambourine One

All you need is one.

Some call it a website with a booking engine built in. Some call it a booking engine with a website built in. We call it One.

Tambourine

Ad Be seen. Be trusted.

Learn what makes us the industry-leader in what we do.

Hospitality Net

What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?

View

February 15, 2023

Four Concepts for Hotel Marketers Dealing With Uncertainty This Year

This is an unpredictable environment for hotel marketers. And that unpredictability isn't going away any time soon. A savvy hotel marketer's resolutions put the focus on the things you can control so that you're well positioned when items outside your control occur.

View by Tim Peter, Founder & President, Tim Peter & Associates, Tim Peter & Associates, LLC

What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?

View

February 14, 2023

What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?

In my view, the right way of doing digital marketing is leaning towards data in hand and proceeding to create successful strategies. For an effective digital marketing engine in the hospitality industry, hotel marketers must focus on a mix of:

View by Binu Mathews, Director & CEO, IDS NEXT

What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?

View

February 14, 2023

Top Ten Digital Marketing Resolutions to Ensure Property Success in 2023 by Max Starkov

In 2022 our industry was very lucky. The post-pandemic travel demand, fueled by sheer lockdown-induced restlessness, accumulated consumer savings to the tune of trillions of dollars plus government handouts to many trillions of dollars, has fueled the 2022 travel rush.

View by Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net

Report

February 14, 2023

Trend Report: Sandals® Resorts Takes the Romantic Pulse of America, Coins 2023 'The Year of We'

Couples are optimistic about their relationships and intend to make more time for their partners in 2023 according to a recent survey by the Sandals Institute of Romance – Sandals Resorts' trend-house responsible for analyzing and spotting the latest global news in modern love, relationships, and intimacy. Surveying more than 1,000 adults across the United States in partnership with Wakefield Research, the data points to major trends, expectations, and other factors impacting relationships, passion, and connection in the year ahead.

Sandals Resorts International

World Panel Digital Marketing in Hospitality

HN Original

What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?

By Max Starkov

Expert Views (10)

February 14, 2023

Frederic Gonzalo, Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant, Gonzo Marketing

If there is one area in particular I would recommend hoteliers to focus in this year, it would be gathering zero-party and first-party data from customers. I mean, this should be a priority any given year, but third-party data is getting more difficult to gather since Apple ceased tracking customers on Safari and iOS platforms since 2021.

Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd

Hotel marketers can succeed in 2023 by honing messages around the key themes of value and experience, both of which are expected to resonate with high-end audiences seeking a much-needed getaway. For budget audiences, the message should also be about value, but digital marketing needs to carefully consider the channels used in 2023.

Erik Muñoz, Business Development Director EMEA, TrustYou

2023 will be the year that personalisation on the hotel website becomes more commonplace. Digital marketing hotel professionals will promote the hotel's revenue strategy in order to have a consistent approach on indirect and direct hotel booking channels.

View all Answers

February 13, 2023

Kimpton Hotels & Restaurants Announces its Live Music Series, Kimpton Off the Record 2023

Today, Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts' Luxury & Lifestyle Collection, announced the 2023 artist lineup for its annual Kimpton Off the Record series. An immersive and intimate live concert series featuring tastemaker artists and bands created to bring people together and give back to communities, Kimpton Off the Record will kick off on February 23 and feature five unique concerts throughout the year in Phoenix, San Diego, New Orleans, Charlottesville, Va., and Grand Cayman.

IHG

February 7, 2023

Watch: Hilton Connecting Room Concerts with Brandi Carlile

Imagine checking in to your hotel and seeing your favorite music artist walk through the door of one of Hilton’s signature connecting rooms. That’s what happened when a lucky group of super fans and Hilton Honors members checked in at The Beverly Hilton and saw GRAMMY Award®-winning singer-songwriter Brandi Carlile singing directly to them.

Hilton

Why Hospitality Net Leads B2B in Hospitality

Ad Be seen. Be trusted.

Learn what makes us the industry-leader in what we do.

Hospitality Net

February 6, 2023

West Palm Beach Among Priciest Destinations in Florida, Survey Reveals

West Palm Beach is the third most expensive destination in Florida for hotel stays, according to a new survey by CheapHotels.org.

Cheaphotels.org

Florida, United States

January 31, 2023

Choice Hotels Enables Point Exchange Between Choice Privileges and Radisson Rewards Americas

Choice Hotels International, Inc. (NYSE: CHH) is making travel even more rewarding for its Choice Privileges and Radisson Rewards Americas members. Beginning today, travelers can now exchange points between the two loyalty programs at a rate of two Radisson Rewards Americas points per one Choice Privileges point. Whether travelers are planning out leisure or business trips for the year ahead, or looking to book trips with spring break approaching, this option gives people more flexibility to earn and redeem points for award nights.

Choice

January 31, 2023

Barry Sternlicht's Starwood Capital and AJ Capital Partners establish Field & Stream Lodge hospitality platform.

Starwood Capital Group ("Starwood Capital"), a private investment firm with a primary focus on global real estate, and Adventurous Journeys Capital Partners ("AJ Capital"), a dynamic real estate and hospitality company, today announced the launch of Field & Stream Lodge Co. ("Field & Stream"), a branded hospitality platform aiming to create modern and affordable lifestyle lodging across the United States. Field & Stream is an iconic American brand established in 1871 which brings great authenticity and brand recognition to a category of generic hotel offerings.

Starwood Capital Group and AJ Capital Partners

External Article

January 28, 2023

A Third of Americans Plans to Cut Back on Travel Spending This Year: New Skift Research U.S. Travel Tracker

Travel is picking up in the U.S. In December, 55 percent of Americans traveled, 10 percentage points higher than the same time last year. However, the number of respondents who travelled decreased by 2 percentage points in December compared to September indicative of typical seasonality in travel with the winter season commencing.

skift

External Article

January 28, 2023

Remote Work, Growing Retiree Population Drive Hotel Demand

Three trends give U.S. hoteliers confidence that demand for hotel rooms will continue to grow this year: remote work, rising wages and a larger population of retirees.

HotelNewsNow

January 25, 2023

Lodging Interactive Announces 2022 Hotel Christmas Tree Competition Winner

It was a close race, as hotels around the world battled it out for Lodging Interactive’s first annual Instagram Hotel Christmas Tree Competition that aimed to support local hotel charities. The stakes were high, and the competition was fierce, but in the end, only one could come out on top – the JW Marriott Houston Downtown Hotel.

Lodging Interactive