America’s Executives: Face-to-Face Meetings Grow Revenue
Face-to-face meetings and business travel creates measurable benefits for companies and organizations—from increased revenue to lasting and effective professional relationships.
Sales & Marketing
The 2023 Top 25 Historic Hotels of America Where Women Made History
Historic Hotels of America®, the official program of the National Trust for Historic Preservation for promoting and celebrating authentic historic hotels, is proud to announce The 2023 Top 25 Historic Hotels of America Where Women Made History list. The written histories of historic hotels are largely records of the men who built, bought, visited, and made history at these hotels. In the United States, most historic hotels were built in eras when it was uncommon, even considered immoral, for a single woman to stay at a popular hotel without a female companion or family member.
Choice Hotels Welcomes Zooey Deschanel As Its "Fairy Hotel Mother" In New, Multichannel National Marketing Campaign Where Travels Come True
Today, Choice Hotels International, Inc. (NYSE: CHH) unveiled a multichannel national marketing campaign to help travelers avoid analysis paralysis and book their next trip with confidence. Starring multi-hyphenate entertainer Zooey Deschanel, the campaign promotes ChoiceHotels.com as an easy-to-use website, offering the best price guaranteed. By booking direct, travelers can find the right hotel with the right amenities at the right value for every type of stay.
Spring Travel Demand Underscores Urgent Need for Federal Upgrades to Air Travel System
Air travel will surpass pre-pandemic levels this spring, according to new estimations, underscoring the urgent need for federal government investment in the U.S. air travel system which is already strained by inefficiencies and passenger dissatisfaction.
Annual TIEWN Gathering Sets New Paradigm for Building a Supportive Community of Professional Women Who Can Help Companies Close the Gender Gap
In celebration of Women’s History Month and facing the realities underscored by March 14 as Equal Pay Day, the Travel Industry Executive Women’s Network (TIEWN) held its annual Women in Travel & Hospitality Conference on March 2 & 3 at the Westlake Village Inn (Los Angeles). An intimate group of female (and male) visionaries came together to embrace the beauty of our humanity and recognize the undeniable power of womanhood in today’s world.
Tambourine Future Proofs Symphony Hotel Marketing Platform With GA4
Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide announced the completion of its Google Analytics 4 upgrade to its flagship product, The Symphony Hotel Marketing Platform.
Here are the 5 Big Things That Keep Hotel Sales Managers Up at Night
Being part of a hotel sales team is a challenging job. Quite frankly, being a hospitality professional – regardless of your scope – is no easy job. The hospitality industry is an ever-shifting, ever-demanding industry that twists and bends according to the whim of travelers, which, as you might have guessed, can be hard to satisfy. But as challenging as it may be, the hospitality landscape offers countless opportunities for personal and professional reward; there is something to be said about working within a landscape so firmly rooted in great service, tradition, and human connection and exploration.
By Daniel Melnyk, Founder and CEO, Parclane
The ROI Behind Your Hotel’s Best Photo Assets
Winning budget to replace your photo assets.
By Thomas McDermott, CMO, Tambourine
Why Now is the Time for Hotel Growth: Interview with Ryan Hamilton, CEO of SalesAndCatering.com
There is no denying that 2021 and 2022 were challenging years for the hospitality industry. While hotels remained shuttered and planes remained uncharacteristically desolate amid the COVID-19 pandemic, hoteliers and hospitality technology vendors contemplated the same question – what would the post-pandemic landscape look like, and when would it (finally) come into view? The long-awaited period of industry revival is now undeniably upon us, and hospitality brands have surged back to life as travelers worldwide look to make up for lost time.
By Alan Young, VP, Strategy | Hospitality, Infor
Tambourine Celebrates Five HSMAI Adrian Awards
Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is celebrating five Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.
How platforms like Booking.com help lodging partners grow their business while delivering savings for American consumers
In the span of three years (2019–2021), travelers in the US saved nearly $50 billion on lodging, regardless of how they booked it. This is but one of the conclusions to draw from a recent study by Oxford Economics titled: The Economic Impact of Online Travel Agencies in the United States.
By Maryam Mujica, Director of Public Affairs, Booking.com Americas, Booking.com
Tambourine has been named a 2023 Google Premier Partner
Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, has been named a 2023 Premier Partner in the Google Partners program, a status awarded to only the top 3% of partners.
Hotels.com Reports Rise in New Trip Type: "Thirst Trips"
With nearly 100 days between President's Day and Memorial Day weekend, Americans are entering the longest stretch of the U.S. calendar without a federally sanctioned day off. This 3-day weekend drought leaves people parched for a getaway. New search data from Hotels.com shows a new trip type is quenching our thirst this spring: Thirst Trips, or short weekend stays that satisfy our desire for a day off by the pool.
The New Era of Group Sales - 5 Ways Group Sales Changed for Good
While hospitality brands are well accustomed to seasonal peaks and declines in demand, the prolonged stand-still brought on by the COVID-19 pandemic was a rude – if not entirely devastating – awakening. Around the world, citizens canceled trips, tightened their social bubbles, brought their work home for the foreseeable future, and, most importantly, became accustomed to a socially-distanced way of living. At the same time, airport terminals resembled a post-apocalyptic movie set – desolate and quiet. Hotels remained uncharacteristically empty, roads emptied of their usual rush hour traffic, concert venues locked their doors, and weddings, celebrations, and other events were canceled or rescheduled rapidly.
By Daniel Melnyk, Founder and CEO, Parclane
Loews Hotels & Co Realizes Highest Catering Revenues in Company History with IDeaS
Loews Hotels is an American luxury hospitality company that owns or operates 26 hotels in major city centers and resort destinations across the United States and Canada. Approximately 20 percent of revenue comes from meetings and events, and reporting on its function space metrics was becoming cumbersome due to the volume of data processing.
Four Concepts for Hotel Marketers Dealing With Uncertainty This Year
This is an unpredictable environment for hotel marketers. And that unpredictability isn't going away any time soon. A savvy hotel marketer's resolutions put the focus on the things you can control so that you're well positioned when items outside your control occur.
View by Tim Peter, Founder & President, Tim Peter & Associates, Tim Peter & Associates, LLC
What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?
In my view, the right way of doing digital marketing is leaning towards data in hand and proceeding to create successful strategies. For an effective digital marketing engine in the hospitality industry, hotel marketers must focus on a mix of:
View by Binu Mathews, Director & CEO, IDS NEXT
Top Ten Digital Marketing Resolutions to Ensure Property Success in 2023 by Max Starkov
In 2022 our industry was very lucky. The post-pandemic travel demand, fueled by sheer lockdown-induced restlessness, accumulated consumer savings to the tune of trillions of dollars plus government handouts to many trillions of dollars, has fueled the 2022 travel rush.
View by Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net
Trend Report: Sandals® Resorts Takes the Romantic Pulse of America, Coins 2023 'The Year of We'
Couples are optimistic about their relationships and intend to make more time for their partners in 2023 according to a recent survey by the Sandals Institute of Romance – Sandals Resorts' trend-house responsible for analyzing and spotting the latest global news in modern love, relationships, and intimacy. Surveying more than 1,000 adults across the United States in partnership with Wakefield Research, the data points to major trends, expectations, and other factors impacting relationships, passion, and connection in the year ahead.
By Max Starkov
Expert Views (10)
Frederic Gonzalo, Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant, Gonzo Marketing
If there is one area in particular I would recommend hoteliers to focus in this year, it would be gathering zero-party and first-party data from customers. I mean, this should be a priority any given year, but third-party data is getting more difficult to gather since Apple ceased tracking customers on Safari and iOS platforms since 2021.
Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Hotel marketers can succeed in 2023 by honing messages around the key themes of value and experience, both of which are expected to resonate with high-end audiences seeking a much-needed getaway. For budget audiences, the message should also be about value, but digital marketing needs to carefully consider the channels used in 2023.
Erik Muñoz, Business Development Director EMEA, TrustYou
2023 will be the year that personalisation on the hotel website becomes more commonplace. Digital marketing hotel professionals will promote the hotel's revenue strategy in order to have a consistent approach on indirect and direct hotel booking channels.