This is an unpredictable environment for hotel marketers. And that unpredictability isn't going away any time soon. A savvy hotel marketer's resolutions put the focus on the things you can control so that you're well positioned when items outside your control occur.
In my view, the right way of doing digital marketing is leaning towards data in hand and proceeding to create successful strategies. For an effective digital marketing engine in the hospitality industry, hotel marketers must focus on a mix of:
In 2022 our industry was very lucky. The post-pandemic travel demand, fueled by sheer lockdown-induced restlessness, accumulated consumer savings to the tune of trillions of dollars plus government handouts to many trillions of dollars, has fueled the 2022 travel rush.
Couples are optimistic about their relationships and intend to make more time for their partners in 2023 according to a recent survey by the Sandals Institute of Romance – Sandals Resorts' trend-house responsible for analyzing and spotting the latest global news in modern love, relationships, and intimacy. Surveying more than 1,000 adults across the United States in partnership with Wakefield Research, the data points to major trends, expectations, and other factors impacting relationships, passion, and connection in the year ahead.
If there is one area in particular I would recommend hoteliers to focus in this year, it would be gathering zero-party and first-party data from customers. I mean, this should be a priority any given year, but third-party data is getting more difficult to gather since Apple ceased tracking customers on Safari and iOS platforms since 2021.
Hotel marketers can succeed in 2023 by honing messages around the key themes of value and experience, both of which are expected to resonate with high-end audiences seeking a much-needed getaway. For budget audiences, the message should also be about value, but digital marketing needs to carefully consider the channels used in 2023.
2023 will be the year that personalisation on the hotel website becomes more commonplace. Digital marketing hotel professionals will promote the hotel's revenue strategy in order to have a consistent approach on indirect and direct hotel booking channels.
Today, Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts' Luxury & Lifestyle Collection, announced the 2023 artist lineup for its annual Kimpton Off the Record series. An immersive and intimate live concert series featuring tastemaker artists and bands created to bring people together and give back to communities, Kimpton Off the Record will kick off on February 23 and feature five unique concerts throughout the year in Phoenix, San Diego, New Orleans, Charlottesville, Va., and Grand Cayman.
Imagine checking in to your hotel and seeing your favorite music artist walk through the door of one of Hilton’s signature connecting rooms. That’s what happened when a lucky group of super fans and Hilton Honors members checked in at The Beverly Hilton and saw GRAMMY Award®-winning singer-songwriter Brandi Carlile singing directly to them.
West Palm Beach is the third most expensive destination in Florida for hotel stays, according to a new survey by CheapHotels.org.
Choice Hotels International, Inc. (NYSE: CHH) is making travel even more rewarding for its Choice Privileges and Radisson Rewards Americas members. Beginning today, travelers can now exchange points between the two loyalty programs at a rate of two Radisson Rewards Americas points per one Choice Privileges point. Whether travelers are planning out leisure or business trips for the year ahead, or looking to book trips with spring break approaching, this option gives people more flexibility to earn and redeem points for award nights.
Starwood Capital Group ("Starwood Capital"), a private investment firm with a primary focus on global real estate, and Adventurous Journeys Capital Partners ("AJ Capital"), a dynamic real estate and hospitality company, today announced the launch of Field & Stream Lodge Co. ("Field & Stream"), a branded hospitality platform aiming to create modern and affordable lifestyle lodging across the United States. Field & Stream is an iconic American brand established in 1871 which brings great authenticity and brand recognition to a category of generic hotel offerings.
Travel is picking up in the U.S. In December, 55 percent of Americans traveled, 10 percentage points higher than the same time last year. However, the number of respondents who travelled decreased by 2 percentage points in December compared to September indicative of typical seasonality in travel with the winter season commencing.
Three trends give U.S. hoteliers confidence that demand for hotel rooms will continue to grow this year: remote work, rising wages and a larger population of retirees.
It was a close race, as hotels around the world battled it out for Lodging Interactive’s first annual Instagram Hotel Christmas Tree Competition that aimed to support local hotel charities. The stakes were high, and the competition was fierce, but in the end, only one could come out on top – the JW Marriott Houston Downtown Hotel.
Three years ago, Aspen Skiing Company, a leading operator of ski resorts in North America, introduced its hospitality division, The Little Nell Hotel Group. Today, the group has been rebranded as Aspen Hospitality to reflect the scale and breadth of this growing division.
Travel Outlook, The Premier Hotel Call Center™, is pleased to announce that The Essex Resort and Spa in Essex, Vermont has joined the group of exceptional hotels enjoying the premium Travel Outlook voice services.
Register today for the HSMAI Foundation 2023 Intercollegiate Global Conference: Future Forward. The virtual event February 6-10, 2023, produced by the HSMAI Greater New York Chapter, is a unique opportunity for hospitality students & faculty to gain valuable insights and connect with top industry professionals.
Sonesta International Hotels Corporation (Sonesta) today dropped its first and travel industry disrupting new campaign: “Famous Yet Nameless.” The integrated campaign, which will roll out in four phases, marks Sonesta’s first significant effort to continue building name recognition as the brand has quickly become the eighth largest hotel company. Consumers can directly enjoy the company’s commitment through reinvigorated brand like The James, A Sonesta Lifestyle, and new ones that allow travelers to truly value what matters in their travel: Sonesta Essential.
Amadeus, a global leader in travel technology, with its unique ability to track forward-looking occupancy in major markets around the world, is seeing a positive trend in U.S. hotel bookings for the 2022 holiday season. Amadeus’ Demand360® business intelligence data shows that as of December 8, 2022, U.S. occupancy for the last two weeks of the year (Dec 18-31) is currently at 27%, pacing 1% behind the same time in 2019 and for the week of December 25, 2022, six of this year’s top 10 markets exceed 2019 occupancy.
As another year comes to a close, we hope Tambourine’s Flash Reports sparked a new way of thinking or brought a new marketing concept to light. Here are the five most read Flash Report articles of 2022.
Group business is coming back strong, partly due to virtual events’ inability to capture the magic of IRL experiences. Studies show that group-lodging demand has rebounded this year, and group business in 2023 is expected to outperform 2019. According to HotelAVE, demand should bounce back to pre-pandemic levels next year, and a 5 percent increase in group rate will push the performance past the 2019 mark.