Sales &amp; Marketing

March 21, 2023

Spring Travel Demand Underscores Urgent Need for Federal Upgrades to Air Travel System

Air travel will surpass pre-pandemic levels this spring, according to new estimations, underscoring the urgent need for federal government investment in the U.S. air travel system which is already strained by inefficiencies and passenger dissatisfaction.

U.S. Travel Association

March 20, 2023

Annual TIEWN Gathering Sets New Paradigm for Building a Supportive Community of Professional Women Who Can Help Companies Close the Gender Gap

In celebration of Women’s History Month and facing the realities underscored by March 14 as Equal Pay Day, the Travel Industry Executive Women’s Network (TIEWN) held its annual Women in Travel & Hospitality Conference on March 2 & 3 at the Westlake Village Inn (Los Angeles). An intimate group of female (and male) visionaries came together to embrace the beauty of our humanity and recognize the undeniable power of womanhood in today’s world.

BLLA

March 16, 2023

Tambourine Future Proofs Symphony Hotel Marketing Platform With GA4

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide announced the completion of its Google Analytics 4 upgrade to its flagship product, The Symphony Hotel Marketing Platform.

Tambourine

March 15, 2023

Here are the 5 Big Things That Keep Hotel Sales Managers Up at Night

Being part of a hotel sales team is a challenging job. Quite frankly, being a hospitality professional – regardless of your scope – is no easy job. The hospitality industry is an ever-shifting, ever-demanding industry that twists and bends according to the whim of travelers, which, as you might have guessed, can be hard to satisfy. But as challenging as it may be, the hospitality landscape offers countless opportunities for personal and professional reward; there is something to be said about working within a landscape so firmly rooted in great service, tradition, and human connection and exploration.

By Daniel Melnyk, Founder and CEO, Parclane

Barrie, Ontario, Canada

March 8, 2023

The ROI Behind Your Hotel’s Best Photo Assets

Winning budget to replace your photo assets.

By Thomas McDermott, CMO, Tambourine

See why hotels are switching to Mews

March 8, 2023

Why Now is the Time for Hotel Growth: Interview with Ryan Hamilton, CEO of SalesAndCatering.com

There is no denying that 2021 and 2022 were challenging years for the hospitality industry. While hotels remained shuttered and planes remained uncharacteristically desolate amid the COVID-19 pandemic, hoteliers and hospitality technology vendors contemplated the same question – what would the post-pandemic landscape look like, and when would it (finally) come into view? The long-awaited period of industry revival is now undeniably upon us, and hospitality brands have surged back to life as travelers worldwide look to make up for lost time.

By Alan Young, VP, Strategy | Hospitality, Infor

Barrie, Ontario, Canada

Ad #1 Hotel PMS

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo.

Mews

Ad AI Hospitality

Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer.

Lighthouse

March 1, 2023

Tambourine Celebrates Five HSMAI Adrian Awards

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is celebrating five Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.

Tambourine

March 1, 2023

How platforms like Booking.com help lodging partners grow their business while delivering savings for American consumers

In the span of three years (2019–2021), travelers in the US saved nearly $50 billion on lodging, regardless of how they booked it. This is but one of the conclusions to draw from a recent study by Oxford Economics titled: The Economic Impact of Online Travel Agencies in the United States.

By Maryam Mujica, Director of Public Affairs, Booking.com Americas, Booking.com

February 22, 2023

Tambourine has been named a 2023 Google Premier Partner

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, has been named a 2023 Premier Partner in the Google Partners program, a status awarded to only the top 3% of partners.

Tambourine

February 22, 2023

Hotels.com Reports Rise in New Trip Type: "Thirst Trips"

With nearly 100 days between President's Day and Memorial Day weekend, Americans are entering the longest stretch of the U.S. calendar without a federally sanctioned day off. This 3-day weekend drought leaves people parched for a getaway. New search data from Hotels.com shows a new trip type is quenching our thirst this spring: Thirst Trips, or short weekend stays that satisfy our desire for a day off by the pool.

Hotels.com

February 21, 2023

The New Era of Group Sales - 5 Ways Group Sales Changed for Good

While hospitality brands are well accustomed to seasonal peaks and declines in demand, the prolonged stand-still brought on by the COVID-19 pandemic was a rude – if not entirely devastating – awakening. Around the world, citizens canceled trips, tightened their social bubbles, brought their work home for the foreseeable future, and, most importantly, became accustomed to a socially-distanced way of living. At the same time, airport terminals resembled a post-apocalyptic movie set – desolate and quiet. Hotels remained uncharacteristically empty, roads emptied of their usual rush hour traffic, concert venues locked their doors, and weddings, celebrations, and other events were canceled or rescheduled rapidly.

By Daniel Melnyk, Founder and CEO, Parclane

Barrie, Ontario, Canada

February 17, 2023

Loews Hotels & Co Realizes Highest Catering Revenues in Company History with IDeaS

Loews Hotels is an American luxury hospitality company that owns or operates 26 hotels in major city centers and resort destinations across the United States and Canada. Approximately 20 percent of revenue comes from meetings and events, and reporting on its function space metrics was becoming cumbersome due to the volume of data processing.

IDeaS

Ernest - Lighthouse's AI for hoteliers

What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?

View

February 15, 2023

Four Concepts for Hotel Marketers Dealing With Uncertainty This Year

This is an unpredictable environment for hotel marketers. And that unpredictability isn't going away any time soon. A savvy hotel marketer's resolutions put the focus on the things you can control so that you're well positioned when items outside your control occur.

View by Tim Peter, Founder & President, Tim Peter & Associates, Tim Peter & Associates, LLC

Ad AI Hospitality

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer.

Lighthouse

What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?

View

February 14, 2023

What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?

In my view, the right way of doing digital marketing is leaning towards data in hand and proceeding to create successful strategies. For an effective digital marketing engine in the hospitality industry, hotel marketers must focus on a mix of:

View by Binu Mathews, Director & CEO, IDS NEXT

What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?

View

February 14, 2023

Top Ten Digital Marketing Resolutions to Ensure Property Success in 2023 by Max Starkov

In 2022 our industry was very lucky. The post-pandemic travel demand, fueled by sheer lockdown-induced restlessness, accumulated consumer savings to the tune of trillions of dollars plus government handouts to many trillions of dollars, has fueled the 2022 travel rush.

View by Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net

Report

February 14, 2023

Trend Report: Sandals® Resorts Takes the Romantic Pulse of America, Coins 2023 'The Year of We'

Couples are optimistic about their relationships and intend to make more time for their partners in 2023 according to a recent survey by the Sandals Institute of Romance – Sandals Resorts' trend-house responsible for analyzing and spotting the latest global news in modern love, relationships, and intimacy. Surveying more than 1,000 adults across the United States in partnership with Wakefield Research, the data points to major trends, expectations, and other factors impacting relationships, passion, and connection in the year ahead.

Sandals Resorts International

World Panel Digital Marketing in Hospitality

HN Original

What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023?

By Max Starkov

Expert Views (10)

February 14, 2023

Frederic Gonzalo, Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant, Gonzo Marketing

If there is one area in particular I would recommend hoteliers to focus in this year, it would be gathering zero-party and first-party data from customers. I mean, this should be a priority any given year, but third-party data is getting more difficult to gather since Apple ceased tracking customers on Safari and iOS platforms since 2021.

Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd

Hotel marketers can succeed in 2023 by honing messages around the key themes of value and experience, both of which are expected to resonate with high-end audiences seeking a much-needed getaway. For budget audiences, the message should also be about value, but digital marketing needs to carefully consider the channels used in 2023.

Erik Muñoz, Business Development Director EMEA, TrustYou

2023 will be the year that personalisation on the hotel website becomes more commonplace. Digital marketing hotel professionals will promote the hotel's revenue strategy in order to have a consistent approach on indirect and direct hotel booking channels.

View all Answers

February 13, 2023

Kimpton Hotels & Restaurants Announces its Live Music Series, Kimpton Off the Record 2023

Today, Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts' Luxury & Lifestyle Collection, announced the 2023 artist lineup for its annual Kimpton Off the Record series. An immersive and intimate live concert series featuring tastemaker artists and bands created to bring people together and give back to communities, Kimpton Off the Record will kick off on February 23 and feature five unique concerts throughout the year in Phoenix, San Diego, New Orleans, Charlottesville, Va., and Grand Cayman.

IHG

February 7, 2023

Watch: Hilton Connecting Room Concerts with Brandi Carlile

Imagine checking in to your hotel and seeing your favorite music artist walk through the door of one of Hilton’s signature connecting rooms. That’s what happened when a lucky group of super fans and Hilton Honors members checked in at The Beverly Hilton and saw GRAMMY Award®-winning singer-songwriter Brandi Carlile singing directly to them.

Hilton