Top Takeaways: U.S. Travel's Research Advisory Committee Meeting
Last week, we welcomed nearly 40 members of the Research Advisory Committee for our annual in-person meeting in Washington, D.C. Through meaningful presentations from industry experts on the evolving drivers of international travel’s recovery and the disruption and opportunities of ChatGPT, the meeting was extremely informative, engaging and thought provoking. The committee had the opportunity to exchange and share ideas with each other through an open forum discussion. Topics discussed included sustaining leisure travel demand beyond the summer, destination management and sustainability initiatives and business travel’s new normal.
By Jamie Mageau, Director of Research Products, U.S. Travel Association