Do the OTAs generate demand in hospitality? Absolutely. But are they the biggest driver in the decision-making process? That would be a different question altogether...
In my view, people who claim that the OTAs generate travel demand completely ignore the complexity of the Digital Customer Journey and its five phases Dreaming, Planning, Booking, Experiencing and Sharing/Retention. According to them, the customer Journey consists of a very simplistic "cast the hook" (marketing) and "catch the fish" (booking).
In May 2023, during their annual Expedia Connect event in Seattle, Expedia shared recent insights from this latest "Path to purchase" report, due for publication this summer. At the inspiration stage, for example, we see that OTAs are NOT the main online source.
Flip.to, the marketing platform that helps reach, inspire, and win over travelers, is excited to announce it is now a Choice Hotels® Qualified Vendor (QV). The development lets Choice’s portfolio of legacy brands in the U.S. tap Flip.to to drive direct channel growth and convert LTR to revenue growth with impact tracked to reservations and in real time.
Omni Hotels & Resorts is launching a brand evolution as it continues significant growth comprised of nationwide portfolio enhancements, service training and marketing investments. Driven by Omni president, Kurt Alexander, the announcement signals a new era for the brand and marks the first major shift in visual identity in more than a decade.
The Washington, D.C., chapter of the Hospitality Sales and Marketing Association International today invited hospitality professionals from throughout the metropolitan area to attend its annual State of the Industry program Aug. 24 at the Hilton Washington DC National Mall The Wharf.
Choice Hotels International, Inc. (NYSE: CHH), one of the world's leading hotel franchisors, announced today that all nine Radisson Hotels Americas brands – including Radisson Blu, Radisson, and Country Inn & Suites – are now available to be booked on ChoiceHotels.com. This adds nearly 600 hotels onto its world-class central reservation system ahead of schedule and less than a year since its acquisition of Radisson Americas closed. Choice also announced the successful integration of the Radisson Rewards Americas loyalty program into the award-winning Choice Privileges program. This enables the nearly 60 million Choice Privileges members to earn and redeem points at over 7,400 hotels across 22 brands in 45 countries and territories.
Mountain Lodge Telluride, a full-service resort in the San Juan Mountain range of Colorado, has selected Tambourine, an award-winning hotel marketing firm, to lead their digital storytelling by creating an engaging dual-story website design, beautiful organic social media, and captivating paid media campaigns.
U.S. Travel Association President and CEO Geoff Freeman issued the following statement on the urgent need for the U.S. Senate to markup its version of the Federal Aviation Administration reauthorization bill and correct years of governmental failures:
When it comes to showcasing your hotel's unique features and inviting potential guests to experience your property, nothing is more important than your imagery. Investing in high-quality visuals is an investment in your hotel's success for several years to come. However, many hotels make significant mistakes in photo and video production that can hinder their marketing efforts. Let’s explore some common pitfalls and how to avoid them.
Nearly 5,000 attendees from more than 60 countries gathered in San Antonio, Texas, May 20-24 for the 54th annual IPW—the travel industry's premier international marketplace and the largest generator of inbound travel to the United States.
The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Week took place in Toronto on June 26-29, 2023, hosting nearly 1,000 industry professionals over the course of the week. The week saw record-breaking attendance as the innovative events blended marketing, revenue optimization, and other commercial functions, reflecting new and evolving commercial strategies being deployed by many hotel companies.
PALO ALTO, Calif. - June 26, 2023 (Newswire.com)
Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, announced it has integrated Artificial Intelligence into its flagship product, The Symphony Hotel Marketing Platform.
Venuelocity, the Fort Lauderdale-based hotel-lead generation technology firm, re-imagines how hotel sales teams will generate group leads, with two new products:
Looking to travel like a star this summer? Booking.com and beloved musical icon, singer and songwriter Mariah Carey are offering travelers a once-in-a-lifetime opportunity to vacation just like Mimi this summer, with a special overnight trip package at her favorite Beverly Hills vacation rental on Booking.com, where she’s been living it up for the past three months.
Last week, we welcomed nearly 40 members of the Research Advisory Committee for our annual in-person meeting in Washington, D.C. Through meaningful presentations from industry experts on the evolving drivers of international travel’s recovery and the disruption and opportunities of ChatGPT, the meeting was extremely informative, engaging and thought provoking. The committee had the opportunity to exchange and share ideas with each other through an open forum discussion. Topics discussed included sustaining leisure travel demand beyond the summer, destination management and sustainability initiatives and business travel’s new normal.
This summer, air travel demand is expected to be the strongest since pre-pandemic—and potentially the strongest ever. Over a quarter of Americans plan to increase the amount they are spending on leisure travel in the next three months (26%) up from 19% in Q1.
Puzzle Partner, the leading hotel and travel technology marketing consulting firm, has been chosen as the Independent Lodging Congress (ILC) official content media sponsor and partner. Together, the two visionary brands will continue to push boundaries, challenge conventional thinking, and unlock new opportunities in the ever-evolving world of hospitality.
Signs point to a busy season, as pricing pressure does not seem to deter Americans from enjoying their vacations.
JC Golf, the California-based golf management company, selected Tambourine, the Fort Lauderdale-headquartered hospitality digital marketing firm, for custom website design and paid media services to promote its portfolio of high-end courses, JC Player Cards, and membership options.