Sales & Marketing

The Biggest Mistakes Hotels Make in Photo and Video Production

When it comes to showcasing your hotel's unique features and inviting potential guests to experience your property, nothing is more important than your imagery. Investing in high-quality visuals is an investment in your hotel's success for several years to come. However, many hotels make significant mistakes in photo and video production that can hinder their marketing efforts. Let’s explore some common pitfalls and how to avoid them.

HSMAI Hosts Record-Breaking Commercial Strategy Week

The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Week took place in Toronto on June 26-29, 2023, hosting nearly 1,000 industry professionals over the course of the week. The week saw record-breaking attendance as the innovative events blended marketing, revenue optimization, and other commercial functions, reflecting new and evolving commercial strategies being deployed by many hotel companies.

Travel Like Mariah Carey this Summer with a Stay at her Booking.com Vacation Rental in Beverly Hills

Looking to travel like a star this summer? Booking.com and beloved musical icon, singer and songwriter Mariah Carey are offering travelers a once-in-a-lifetime opportunity to vacation just like Mimi this summer, with a special overnight trip package at her favorite Beverly Hills vacation rental on Booking.com, where she’s been living it up for the past three months.

Are OTA tips fair for hoteliers and their staff?

Order pizza from your local restaurant and you'll likely tip on delivery. Use a food delivery service and you'll be given the choice to tip when ordering or on delivery. These examples cement a social norm: as a consumer, you have the choice to recognise - and reward - the service a person has provided to you.