Sales & Marketing

Booking.com Launches Cruises in the US, Further Expanding Choice and Ease for Travelers

Yesterday, Booking.com, one of the world’s leading digital travel companies, announces the launch of Cruises as a new travel vertical for customers in the United States. The new offering meets traveler demand in the largest market for cruise bookings globally, representing 58% of the entire industry*, and becomes available through a partnership with leading cruise agency World Travel Holdings (WTH). Through the newly introduced product vertical, Booking.com is providing US customers with more travel options than ever before and added benefits across the cruise trip planning journey including:

Shaping the Future of Hospitality: Key Takeaways from HSMAI Americas Faculty Forums

HSMAI Foundation hosted a series of three Americas Faculty forums, with faculty specializing in hospitality sales, marketing, and revenue education. We gathered each group to discuss emerging trends, prevailing challenges, and how HSMAI and the HSMAI Foundation can partner to shape the future of hospitality education. These discussions highlighted a shift towards integrating technological advancements and strategic thinking into the curriculum.

Is short-term residential rental a necessary evil for hotels and the local housing markets?

Airbnb, VRBO, and vacation rentals did surprisingly well during the pandemic. Many travelers choose to stay in home-sharing or vacation rental facilities over hotels for a reason. That shows how strongly consumers demand a new type of lodging product.

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How to get found on Chat based AI search. The more things change the more they stay the same!

The ability to source detailed information based upon complex questions is an extremely powerful tool. The time saving possibilties from the travel research perspective are tremendous. While there is critique of the quality of feedback and recommendation at what is still a relatively early stage, this will continue to improve as information portals increase their suitability for access of their information to the various AI tools.

How Hotels Can Use Artificial Intelligence to Drive Direct Bookings

In the near term, the biggest opportunities AI provides for driving direct revenue revolve around creating richer, more personalized experiences at each stage of the guest journey. Hotel marketers can use AI to better segment potential guests based on behaviors and deliver content and offers — at scale — that match those segments' intent. Increasingly, you can let the AI select and orchestrate campaign messages, images, and offers that align with the needs of potential guests, and drive conversion. Similarly, these tools can provide intelligent rate displays and offer attractive upsell opportunities to guests to improve the revenue you achieve during each stay. Real-time guest service during the booking process, including chat, can help improve that experience and increase conversion rate. 

AI can level the playing field for hotels

The goal of OTA1s has always been a one stop shop. Whatever ChatGPT-based travel planning toolkits they will have access to - Brand.com will also have, so the question is as it always has been, how to get Brand.com to stand out and entice guests enough to book directly. AI can have its shining moment here as well.

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HSMAI 2023 Sales Leader Forum Set for Long Beach, California

The Hospitality Sales and Marketing Association International (HSMAI) Sales Leader Forum will take place in Long Beach, CA on Nov. 8, 2023. This year’s event, organized by HSMAI’s Sales Advisory Board, will focus on “Leading the Way,” when it comes to important trends, critical insights, and evolving customers and what they mean for leading hotel sales teams today and in the future.