Sales & Marketing

How to get found on Chat based AI search. The more things change the more they stay the same!

The ability to source detailed information based upon complex questions is an extremely powerful tool. The time saving possibilties from the travel research perspective are tremendous. While there is critique of the quality of feedback and recommendation at what is still a relatively early stage, this will continue to improve as information portals increase their suitability for access of their information to the various AI tools.

How Hotels Can Use Artificial Intelligence to Drive Direct Bookings

In the near term, the biggest opportunities AI provides for driving direct revenue revolve around creating richer, more personalized experiences at each stage of the guest journey. Hotel marketers can use AI to better segment potential guests based on behaviors and deliver content and offers — at scale — that match those segments' intent. Increasingly, you can let the AI select and orchestrate campaign messages, images, and offers that align with the needs of potential guests, and drive conversion. Similarly, these tools can provide intelligent rate displays and offer attractive upsell opportunities to guests to improve the revenue you achieve during each stay. Real-time guest service during the booking process, including chat, can help improve that experience and increase conversion rate. 

AI can level the playing field for hotels

The goal of OTA1s has always been a one stop shop. Whatever ChatGPT-based travel planning toolkits they will have access to - Brand.com will also have, so the question is as it always has been, how to get Brand.com to stand out and entice guests enough to book directly. AI can have its shining moment here as well.

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HSMAI 2023 Sales Leader Forum Set for Long Beach, California

The Hospitality Sales and Marketing Association International (HSMAI) Sales Leader Forum will take place in Long Beach, CA on Nov. 8, 2023. This year’s event, organized by HSMAI’s Sales Advisory Board, will focus on “Leading the Way,” when it comes to important trends, critical insights, and evolving customers and what they mean for leading hotel sales teams today and in the future.

Graduate Hotels Unveils Global “Generation G” Brand Campaign

Nashville-based Graduate Hotels has unveiled its 2023 brand campaign, “Generation G,” the brand’s most comprehensive campaign to date. Inspired by the Graduate Hotels community, Generation G celebrates the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life. g, welcoming people from all stages of life to experience the best of the world’s most vibrant college towns. Graduate Hotels have become the backdrop for building life’s most meaningful memories—Generation G celebrates the timeless traits that define and connect all Graduate guests. Anyone who considers themselves curious, an adventurer, a lifelong learner, and a lover-of-life is part of Generation G.

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Choice Hotels Completes Radisson Hotels Americas Milestone, Integrating Loyalty Programs And Allowing For Full Booking Capabilities On ChoiceHotels.com

Choice Hotels International, Inc. (NYSE: CHH), one of the world's leading hotel franchisors, announced today that all nine Radisson Hotels Americas brands – including Radisson Blu, Radisson, and Country Inn & Suites – are now available to be booked on ChoiceHotels.com. This adds nearly 600 hotels onto its world-class central reservation system ahead of schedule and less than a year since its acquisition of Radisson Americas closed. Choice also announced the successful integration of the Radisson Rewards Americas loyalty program into the award-winning Choice Privileges program. This enables the nearly 60 million Choice Privileges members to earn and redeem points at over 7,400 hotels across 22 brands in 45 countries and territories.