Technology

Unpopular opinion: we need to cut back on using the word 'revolutionize'. When we overuse it, it gets diluted to the point where it loses its meaning. After all, most technologies are only revolutionary in hindsight. For 2023, hotels need to first focus on cash flow and deepening their tech integrations across all outlets to improve KYC and TRevPAR.

Without a doubt attribute based (up) selling will revolutionize hotels booking and upsell process. Attribute-based Selling (ABS) re-imagines hotel inventory merchandising in order to improve guest satisfaction and generate greater hotel revenue.

Hey! I'm 82. It's all in the mind. At any age, it takes 10% of a person's time to keep up with, and become comfortable with new technology.

"The medium is the message!" as Marshall McLuhan coined six decades ago. In this case, the underlying message of establishing a metaverse presence is that a hotel brand is forward-thinking and is engineering its products to fit the mindset of Gen Y+Z+Alpha.

The Metaverse provides the opportunity for people to travel who normally could not afford to travel as much. The middle class is able to visit the most incredible places through virtual reality experiences that bring joy and wonder.

The rise of the Metaverse presents exciting possibilities for the travel and hospitality industry. Businesses can use the Metaverse for advertising, immersive e-commerce experiences, and B2A marketing. One effective strategy is to leverage avatars as native advertising, as demonstrated by companies such as Tommy Hilfiger or Deliveroo.