There are some important factors to consider as we navigate into an AI-lead operating model. AI does not change the problems that individuals and businesses face, but rather, it is a new way to help solve those same problems. AI will not generate revenue for a hotel. It will provide ways to increase revenue, just like the internet enabled existing revenue sources to access a hotel faster and more directly.
Making a tool like ChatGPT widely accessible to the public was not only a masterstroke in marketing, but it has also helped remove some of the mystique surrounding AI. This can only be a good thing.
Generative AI will create a silent revolution in the hospitality industry. In short, generative AI epitomises intelligent automation and will make the work of hospitality managers and employees more effective and efficient. It will give them back control of the creative part of the hospitality business which is often outsourced to marketing agencies and consultants, or it is neglected due to overload with operational work. For example, generative AI allows hospitality managers to experiment with various prompts to create numerous drafts of text and photos for ads to facilitate the marketing communications of the companies they manage. Generative AI can provide suggestions for menu items and their names. It can help with developing job descriptions, templates of documents, and schedules. When integrated into chatbots, generative AI can provide a more humane experience of its interactions with customers. It could summarise guest reviews, and draft responses to them. But it can also be used to create fake reviews, fake photos of a hotel/restaurant, and spread misinformation. Hence, risks exist as well.
Great subject! First we must all realize that artificial general intelligence (AGI) is advancing at such a rate that any of our answers could be sunset within a week. Our industry is already being depersonalized at the guest service level with pre-checkin, kiosks, and more.
In the hospitality sector, AI will make guest assistance and conversations more efficient. It will help respond to emails and written inquiries from guests, and assist with concierge-related questions, making it easier for hotels to offer such services.
Milestone Inc announced an integration with Apple Business Connect, a free tool allowing businesses to take control of how they appear to more than a billion Apple users.
The first and most important step for entrepreneurs to start on the Metaverse and utilize its business potential is to thoroughly understand what the Metaverse is and to avoid falling into the trap of virtual reality and virtual lands. The Metaverse is not only VR, and it is not merely avatars walking and talking in virtual spaces. A simple way to put it is that the Metaverse is an ecosystem of technologies that includes VR,AR,XR,MR,AI,machine learning, and others.
The metaverse, a shared virtual reality powered by advancements in virtual and augmented reality, blockchain, and Web3 technology, is rapidly gaining popularity and offering new business opportunities across various sectors, including hospitality.
Globally, industries are adapting to the rise of virtual reality technology, including the introduction of the metaverse, and trying to understand what it all means.
The media coverage surrounding the Metaverse has been -at best- mixed, with some portraying it as the logical evolution of the internet and others dismissing it as mere hype. This is nothing new. The media's relationship with emerging technologies has always been complicated, marked by a mix of skepticism, fascination, and, at times, hysteria. The parallels between the media coverage of the internet in the late '90s and early '00s and the Metaverse narrative of today are striking. In the late '90s, the internet was a new and unknown territory, and many people were skeptical about its potential. The media coverage of the internet was often negative, portraying it as a breeding ground for hackers, cybercriminals, and Chis Hansen catching predators. Terms like "cyberspace," "virtual reality," and "dot.com" were new and confusing to many, and the media struggled to explain what they meant.
The Metaverse can be thought of as the natural evolution of the internet, taking the online world to a new level of immersion and interactivity. It's a virtual world where people can connect, interact, and even transact with each other in a way that feels almost like the real world. And with the rise of virtual and augmented reality technology, the Metaverse is closer than ever to becoming a reality.
Dear reader, nobody knows exactly how the metaverse space will evolve. However, we know that technology is relentless in its progress, and that immersive technologies will likely keep being developed and pushed for mass adoption.
The metaverse presents many opportunities for hoteliers. Kick off your journey by acquainting yourself with key concepts like virtual reality, augmented reality, and immersive guest experiences. Delve into the metaverse ecosystem, researching platforms, trends, and enterprises, while choosing your niche, be it virtual concierge services, digital amenities, or VR-driven F&B experiences.
PPDS, the exclusive global provider of Philips professional displays, is excited to announce its exclusive range of Chromecast built-in™ Philips MediaSuite 4K TVs, have been selected and installed inside Miami’s luxury Beach Haus Bal Harbour vacation residence, delivering ultimate all-inclusive entertainment experiences to guests, together with immediate cost efficiencies
RMS North America, a leading provider of reservation and property management systems to the outdoor hospitality industry, has partnered with TengoInternet, Spot2Nite, and RezRecover to award one U.S-based RV park or campground with a suite of operational technology and services. Named “The Great Outdoors Tech Upgrade,” the contest will accept nominations from April 1, 2023, through April 30, 2023.
Infor®, the industry cloud company, today announced that Old Edwards Inn and Spa, a European-style resort nestled in North Carolina's Blue Ridge Mountains, has selected Infor to simplify its hotel management and revenue management functions. Implemented across all three of Old Edwards Hospitality Group's properties, Infor's cloud-based hospitality-specific applications will deliver faster turnover, higher profit margins and a more tailored guest experience. Additionally, Old Edwards will be able to reduce manual processes, obtain a clearer picture of who guests are via integrated guest profiles to inform better communications, and provide real-time visibility and intuitive processes to support staff and the guest experience.
Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today announced that HRI Hospitality (HRIH), a fully integrated owner, operator, and developer of premium branded hotels in top national markets, has adopted Knowland’s Portfolio Capture, following a successful testing period. The product is a complement to the Knowland platform and was designed to provide a comprehensive, unified view of meetings and events business performance across an entire portfolio.
INTELITY®, provider of hospitality’s leading guest experience and staff management platform, today announced The Little Nell in Aspen, Colorado, has implemented the INTELITY platform, via smart-room tablets, which provide the property’s guests with a more digital, upscale experience, as well as GEMS®, INTELITY’s collection of staff-facing tools.
Ask ten people what traveling the US looks like to them, and you’ll no doubt get ten different answers. It’s hiking in Yosemite, route 66 in a Cadillac, sundrenched Florida, pizza in NYC, and much, much more. It’s the boundless options that make the US one of the world’s top tourist destinations.
Before getting started let's agree on something: travel and hospitality should be all about ensuring the end user feels special. Otherwise, apart from personal reasons, why would you pay for it?
You understand the value of maintaining your customers' happiness and satisfaction because you own or manage a hospitality or travel business. Nonetheless, standing out in the crowd might be challenging given the industry's intense competitiveness. Blockchain technology applications can help with that.
To understand how the Travel and Hospitality industry can benefit from blockchain, it is appropriate to focus on two fundamental points: immutability of the data written on the distributed ledger and programmability of the data itself. On a blockchain, the dispersion of the ledger is such as to guarantee to everybody, and in a transparent manner, the possibility of verifying the validity of a transaction from its origins and to ensure that once it has been approved in a blockchain, it can no longer be disallowed.
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