Artificial Intelligence (AI) can sift through and dynamically draw insights from mountains of data (operational, performance, guest, pricing, comp set, BI, marketing data, etc.) to allow hoteliers automate or augment operations, processes and decision making via various hospitality tech applications in guest services and operations, revenue management, CRM, guest communications, BI, digital marketing, personalization, inventory distribution, etc.

Obviously, it is up to specialized hotel tech vendors to carry the torch and create various AI-powered applications to solve concrete business needs and help the industry overcome its technology deficiencies. In the same time, hoteliers need to monitor, proactively familiarize themselves with and invest in the AI and other next gen technologies that are quickly making their way into hospitality.

The question is, what are the top five AI-powered applications that are must-have today and can solve the most immediate issues and deficiencies in hospitality?

Stanislav  Ivanov
Stanislav Ivanov
Founder and Editor-in-chief of ROBONOMICS: The Journal of the Automated Economy
Timo Kettern
Timo Kettern
Corporate Director of IT at Bierwirth & Kluth Hotel Management
Uli Pillau
Uli Pillau
Founder and CEO of apaleo
Laura Calin
Laura Calin
VP, Strategy and Solutions Management at Oracle Hospitality
Martin Soler
Martin Soler
Partner at Soler & Associates

The most obvious ones are Pricing and Forecasting - and hopefully most of the vendors out there already have some or a lot of that built in. One that hasn't been solved yet and which is most "on-brand" for a hotel is guest personalization. Optimizing the guest experience from pre-arrival to after their stay. Efficiently informing front desk, house-keeping attendants, concierge, check-out of a guest's preferences to bring the "magic" back of things suddenly appearing just before the guest even has to ask for them. Because all systems need to inter-communicate this is a tough one to fix. Housekeeping solutions can ingest messages for room preferences, but will those messages make it all the way to the attendants device? Once all those systems can communicate together there's huge potential for cohort models to bring the luxury concierge magic to hotels everywhere.

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Ian Millar
Ian Millar
Professor at Ecole hôtelière de Lausanne

AI does and will have a place in hospitality. For far too long we have relied on old fashioned manual processes and adore spending hours in Excel sheets and copy paste information. We know that system integration issues have been behind this but with the modern open API platforms removing this barrier there is no reason why AI should not have a more prominent place in our industry. The cognitive learning aspect means it will only get better. There are so many mundane tasks that are done, repetitive situations and information that AI can take care of. Perhaps the current recruitment issues the industry is facing will advance the usage of AI.

Tristan Gadsby
Tristan Gadsby
Co-Founder and CEO of Alliants
Ted Horner
Ted Horner
Information Technology and Services Consultant
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
Scott Dahl
Scott Dahl
Program Director, Master’s Degree in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education
Michael Heflin
Michael Heflin
Chief Revenue Officer, StayNTouch