Direct booking triumph: How Pacific Hospitality Group’s marketing strategy drove $13M in direct revenue
Pacific Hospitality Group (PHG) is a leading force in hotel management and investment. Embracing a strategic long-term vision, PHG focuses on both owning and operating hotels and resorts across the United States, cultivating value for investors and fostering expertise within its management teams. With a diverse portfolio encompassing branded and independent properties, PHG leverages the strengths of legacy brands while fostering innovation through its independent resorts.