The Broadmoor is a legendary 700-room, Forbes Five-Star and AAA Five-Diamond resort in Colorado Springs with impeccable service and distinctive amenities. Here, the spirit of the West inspires the adventurer within, providing endless opportunities to explore the picturesque mountains, streams, and canyons.
This case study focuses on a hotel company aiming to boost bookings for their branded hotel in the United States. Prior to engaging with our services, the company had experimented with Google Ads but had not achieved the desired outcomes.
Located in the heart of Barcelona's Passeig de Gràcia, Mandarin Oriental, Barcelona is a blend of Spanish charm and Asian influence. It's a luxury hotel set in a renovated modernist building, with interior designs by Patricia Urquiola. Key features include an award-winning spa, a rooftop terrace, and multiple dining options including the two Michelin-starred Moments restaurant. The hotel combines elegance with contemporary aesthetics, creating a unique, stylish ambiance that stands out among others.
Capsule Hotel is an innovative hotel that operates in Lucerne, Basel and the Zurich airport, in Switzerland. The brand is mixing the best of both worlds by taking the revolutionary concept of a capsule hotel with the quality of Swiss products.
Founded in 1952, the Red Carnation Hotel Collection is a family-owned and operated portfolio of properties comprising 18 luxury properties around the world, each renowned for its dedication to providing exceptional guest experiences with a local flavour.
Royal Garden is a luxury hotel located in London in the iconic Kensington High Street. The hotel has 400 bedrooms with unparalleled views of the London skyline. The Royal Garden is proud of its awesome location in a borough with an array of shops and restaurants to suit every need and walking distance to three world class museums, Kensington Palace and adjoining Gardens. But hotel fame and success are not just about location, it is about being internationally recognised as London’s most flexible 5 Star Hotel offering excellent value where distinction in service comes naturally. The hotel staff of 300 employees works hard every day to make them feel at home taking care of each detail. Its green policy is constantly exploring new sustainable opportunities to reduce carbon print. All of this makes The Royal Garden Hotel the perfect choice for enjoying your business or pleasure stay.
A private equity firm had recently acquired a hotel management company and three hotels in El Paso – Holiday Inn, Hilton Garden Inn and Courtyard. This was their first venture purchasing lodging assets. The Managing Directory of the private equity firm was concerned about the initial performance of the Holiday Inn which was running a 40% occupancy in what had traditionally been a 75% market. He also was concerned about the capabilities of the Holiday Inn management team and the ability of the hotel management company to supervise and direct the recovery of their newly purchased asset. Cayuga was asked to perform an Operations Assessment & Financial Analysis to provide a third-party objective perspective.
This mid-sized hotel operating company had outperformed other similar businesses during the pandemic in total revenue per available room and needed a way to get the message out to the industry as a whole. They approached me for marketing consulting, with an emphasis on targeting hotel ownership groups and investors who might need their services in the future.
The Sudima Hotels brand has been operating since 2000 in New Zealand, and its unique approach to building and operating hotels has earned them the distinction of being the only carboNZero certified hotel chain in New Zealand.
The full-service resort located in the rolling hills of Appalachian Mountain region has been struggling with generating sufficient quality leads. The resort’s booking rate has been underwhelming, primarily because of its dependence on third-party systems like Cvent and RFPs. The sales team of only two members found themselves spending the majority of their time dealing with low-quality opportunities, leaving them with no time to pursue better prospects.
The Landmark London is a 5-star, luxury hotel located in downtown London. It’s known for its beautiful glass-covered atrium and lush palm trees — which are well documented by both travelers and locals on Instagram and travel review sites. Guests of the hotel experience quintessential London charm in the sumptuous surroundings of this magnificent Grande Dame hotel. Guests find luxury, sophistication, and serenity within the walls of this enchanting hotel. It’s a true oasis from the hustle and bustle of London.
S Hotels & Resorts is a fast-growing holding company that manages close to 40 hotels, resorts, and investments in desirable global tourism destinations. These include locations such as the Maldives, Fiji, Mauritius, the UK, and Thailand.
Clique Hotels & Resorts is a collection of luxury properties in Alberta,Canada and British Columbia, Canada. In addition to its beautiful properties and warm staff, the brand is set apart by its leaders. Each leader is a true hotelier with hands-on experience and a passion for service excellence. The result is a team that’s passionate about growing its people and creating the best possible experiences for guests.
With its distinct combination of timeless design, original Victorian architecture, and modern elegance, San Francisco’s 115-year-old Handlery Union Square Hotel, in the heart of downtown, offers guests the best this city has to offer. Ideal for business travelers, families or couples, the hotel boasts premier views and private balconies from many rooms, two full-service meeting and events venues, and a warm ambience that makes guests feel relaxed and welcome.
Soul Community Planet (SCP) Hotels was born out of a vision to help make the world a better place by serving those who value personal wellness, social good, and the environment. With hotels in California, Colorado, and Hawaii, they drive positive change through their Every Stay Does Good program, SCP Fit, SCP Commons, and Fair Trade Pricing.
Grand America Hotels & Resorts is a private, family-owned organization operating eight hotels and resorts in the western United States. Each property is unique, with the company’s portfolio including large convention hotels and ski resorts—from midscale to luxury—located in city centers and across the roadside of the adventurous American West. The organization operates a lean revenue management structure for all properties from one central location.
Mobile key technology allows guests to access their rooms using their smartphones or other mobile devices, eliminating the need for physical keys or key cards. This technology can provide several benefits for hotels, including increased convenience and security for guests, improved operational efficiency, and cost savings. It also provides an opportunity to improve the guest experience by providing a more seamless check-in and check-out process, and allows for more personalized service.
Hotel marketers looking to implement the holy grail, a 360-degree personalized marketing strategy tailored to each guest, are faced with a substantial set of challenges. At a hotel attached to an indoor water park – with restaurants, arcades and outlets to boot – the number of potential roadblocks increases exponentially.
IHG® Hotels & Resorts is one of the world’s leading hotel companies, with around 325,000 colleagues working across more than 100 countries to deliver True Hospitality for Good. But IHG’s strength goes beyond providing great hospitality for guests on property. In fact, IHG’s corporate vision is to build a digital advantage. This focus on digital goes beyond the stay and impacts how IHG connects with guests across their entire journey.
The Mandarin Oriental is a chain of premier business hotels, designed for corporate and high-end guests. The Mandarin Oriental currently has 29 properties, stretching across North America, Europe, Africa, the Middle East and Asia. In order to fully service the needs of its guests, the company needed to ensure that the quality of its Wi-Fi was as high as its other guest services.