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Hotel Rebrandings

Rebranding

Hospitality leaders edyn continue the rapid expansion of its serviced apartment brand Cove into Europe

The 121-key asset will be the first opening in mainland Europe for edyn's newly launched serviced apartment brand, Cove. edyn acquired the building from a hotel owner and operator, where it has been operating as a 118-unit hotel since 2015. The asset will be converted to include 121 studio and one-bedroom apartments; plus 250 sqm lobby, lounge, and co-working space. The Hague acquisition signals the continued expansion of edyn's portfolio across Europe, which also includes lifestyle aparthotel brand, Locke. Extended stay hospitality leaders edyn today announce the acquisition of a new asset in The Hague, which will become the first opening of its recently-launched serviced apartment brand, Cove, in mainland Europe.

Cove
Den Haag, The Netherlands
Rebranding

Parisian Hotel brings back the roaring Twenties with vibrant rebranding

Millennium Hotels and Resorts is marking M Social's first outpost in Europe with the opening of M Social Hotel Paris Opera on 09 September. The new lifestyle offering will merge the elegance of the historical Parisian lifestyle with contemporary design, vibrant art and inviting rooms to create an enchanting retreat for guests to gather, work and discover all that Paris has to offer.

M Social
Paris, France
Rebranding

The Europäischer Hof In Baden-baden, Is Now Set To Rejoin The Deutsche Hospitality Family

A place with plenty of stories to tell. The Hotel Europäischer Hof in Baden-Baden, which has a unique history stretching back for 180 years and which occupies an unencumbered location within the direct vicinity of the city's historic assembly rooms and spa, its Europe-wide renowned Casino and old quarter, will be operated as a Steigenberger Icon in future. Albert Steigenberger laid the foundations for Steigenberger Hotels AG when he acquired the building housing the Europäischer Hof in 1930. The company he started has now gone on to become Deutsche Hospitality, which manages 160 hotels across three continents.

Steigenberger
Baden-Baden, Germany
Rebranding

B&B HOTELS opens first hotel in the Netherlands

The leading budget hotel group B&B HOTELS has taken over the operation of an existing hotel in Zaandam, near Amsterdam, as of June 17, 2021. The hotel will open its doors to guests on June 21, 2021. B&B Hotel Amsterdam-Zaandam is the group's first Dutch location, expanding the portfolio of B&B HOTELS to a total of 13 countries. The takeover will take place during the current operation and all employees of the hotel will be taken over by B&B HOTELS. During the year, renovation and modernization work will start to adapt the 93 single and double rooms to the high quality standard and modern look of B&B HOTELS.

B&B
Zaandam, The Netherlands
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Rebranding

Intercontinental To Hotel Continental: IHG Hotels & Resorts Announces Major Mornington Peninsula Signing

IHG Hotels & Resorts is thrilled to announce that its luxury InterContinental brand will come to Sorrento in Victoria's Mornington Peninsula as part of the redevelopment of the Hotel Continental. It follows the signing of a management agreement with the Consortium behind the iconic Hotel Continental redevelopment on the state's famed coastal strip.

InterContinental
Sorrento, Italy
Rebranding

Hôtel du Palais Biarritz is schedulded to reopen as part of The Unbound Collection by Hyatt

Hôtel du Palais, the only hotel classified as a Palace on France's Atlantic Coast, will soon emerge from a meticulous restoration to further enhance the majesty and elegance of this exceptional hotel while preserving the spirit of its prestigious 19th century design and architecture. Hôtel du Palais Biarritz expects to reopen its doors in late March 2021 for the season, through October 31, 2021. After completing the final phase of its extensive renovation, the hotel plans to resume operations again in summer 2022.

The Unbound Collection by Hyatt
Biarritz, France
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Rebranding

Z Capital-Backed Waldhaus Flims Announces Partnership with Marriott International to Open First Autograph Collection Hotel in Swiss Alps

The Waldhaus Flims Wellness Resort ("Waldhaus Flims"), an iconic alpine resort in Flims, Switzerland, today announced a partnership with Marriott International to bring its Grand Hotel and Villa Silvana into Autograph Collection's diverse and dynamic portfolio of hotels that champion values of vision, design and craft. Waldhaus Films Wellness Resort, Autograph Collection will mark the portfolio's first hotel in the Swiss Alps. The Waldhaus Flims and Autograph Collection hosted a ribbon-cutting ceremony on December 10 to celebrate the opening. The Waldhaus Flims' ownership and management remain unchanged.

Autograph Collection Hotels
Flims, Switzerland
Rebranding

The Woodward set to join Oetker Collection portfolio

Oetker Collection recently announced that Woodward, a new hotel situated in the heart of Geneva on Quai Wilson, will be the next property to join its portfolio. The property sits directly on the shores of Lake Geneva, and offers panoramic views of Mont Blanc. Owned by Bastion Holdings, the hotel was originally built in 1901 by French architect François Durel in a post-Haussmann style. At present, it is being completely transformed and carefully reimagined by world-renowned architect Pierre-Yves Rochon.

Oetker Collection
Genève, Switzerland
Rebranding

Meliá Hotels International Announces Opening Gran Meliá Hotel In The Centre Of Milan

Meliá Hotels International and Generali Real Estate are delighted to announce that they will be partnering together in a unique project in Milan: a new Gran Meliá hotel opening in the city centre in 2023. This announcement confirms both players' confidence in Milan and their recognition of the investment opportunities within the city, as the travel industry recovers following the pandemic.

Gran Meliá
Milan, Italy