Advertisement

Hotel Rebrandings

Rebranding

Hotel Las Arenas Joins the Affiliated By Meliá Collection to Become the Company's First Hotel in Benalmádena

Meliá Hotels International continues to increase its Affiliated by Meliá hotel collection and further boost its strong growth this year. The Hotel Las Arenas is located in one of the most popular destinations on the Costa del Sol and offers high-quality services and facilities which have generated a high degree of guest satisfaction. The hotel will be added for the 2022 summer season and will further increase the Meliá hotel portfolio on the Malaga coast.

Melia
C'an Pastilla, Palma de Mallorca, Spain
Rebranding

The Tribune Hotel in Rome Reopens Under The JdV by Hyatt Brand

Hyatt Hotels Corporation (NYSE: H) announced today the opening of the first JdV by Hyatt branded hotel in Italy - The Tribune Hotel. The newly renovated upscale property, operated by AG Group's AG Hotels, features 52 unique bedrooms. It joins Hyatt's existing portfolio in Italy: Hyatt Centric Murano Venice, Hyatt Centric Milano Centrale and Park Hyatt Milan.

JdV by Hyatt
Roma, Italy
Rebranding

Como Hotels and Resorts first Property in France

The COMO Group unveils a new luxury boutique hotel in the heart of Burgundy, one of the world's most prestigious wine regions. COMO Le Montrachet will open in phases, with phase one scheduled to be completed in 2022, evolving the hotel judiciously over the years to come. With this new addition to the portfolio, COMO is bringing its contemporary flair to the sought-after Côte-d'Or region, providing unparalleled access to some of the most famous Grand Cru vineyards.

COMO
Puligny-Montrachet, France
Rebranding

Parisian Hotel brings back the roaring Twenties with vibrant rebranding

Millennium Hotels and Resorts is marking M Social's first outpost in Europe with the opening of M Social Hotel Paris Opera on 09 September. The new lifestyle offering will merge the elegance of the historical Parisian lifestyle with contemporary design, vibrant art and inviting rooms to create an enchanting retreat for guests to gather, work and discover all that Paris has to offer.

M Social
Paris, France
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 
Mews
Rebranding

The Europäischer Hof In Baden-baden, Is Now Set To Rejoin The Deutsche Hospitality Family

A place with plenty of stories to tell. The Hotel Europäischer Hof in Baden-Baden, which has a unique history stretching back for 180 years and which occupies an unencumbered location within the direct vicinity of the city's historic assembly rooms and spa, its Europe-wide renowned Casino and old quarter, will be operated as a Steigenberger Icon in future. Albert Steigenberger laid the foundations for Steigenberger Hotels AG when he acquired the building housing the Europäischer Hof in 1930. The company he started has now gone on to become Deutsche Hospitality, which manages 160 hotels across three continents.

Steigenberger
Baden-Baden, Germany
Rebranding

B&B HOTELS opens first hotel in the Netherlands

The leading budget hotel group B&B HOTELS has taken over the operation of an existing hotel in Zaandam, near Amsterdam, as of June 17, 2021. The hotel will open its doors to guests on June 21, 2021. B&B Hotel Amsterdam-Zaandam is the group's first Dutch location, expanding the portfolio of B&B HOTELS to a total of 13 countries. The takeover will take place during the current operation and all employees of the hotel will be taken over by B&B HOTELS. During the year, renovation and modernization work will start to adapt the 93 single and double rooms to the high quality standard and modern look of B&B HOTELS.

B&B
Zaandam, The Netherlands
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 
Lighthouse
Rebranding

Intercontinental To Hotel Continental: IHG Hotels & Resorts Announces Major Mornington Peninsula Signing

IHG Hotels & Resorts is thrilled to announce that its luxury InterContinental brand will come to Sorrento in Victoria's Mornington Peninsula as part of the redevelopment of the Hotel Continental. It follows the signing of a management agreement with the Consortium behind the iconic Hotel Continental redevelopment on the state's famed coastal strip.

InterContinental
Sorrento, Italy
Rebranding

Hôtel du Palais Biarritz is schedulded to reopen as part of The Unbound Collection by Hyatt

Hôtel du Palais, the only hotel classified as a Palace on France's Atlantic Coast, will soon emerge from a meticulous restoration to further enhance the majesty and elegance of this exceptional hotel while preserving the spirit of its prestigious 19th century design and architecture. Hôtel du Palais Biarritz expects to reopen its doors in late March 2021 for the season, through October 31, 2021. After completing the final phase of its extensive renovation, the hotel plans to resume operations again in summer 2022.

The Unbound Collection by Hyatt
Biarritz, France