As COVID-19 restrictions have eased and vaccination rates have increased, so too, has interest in traveling abroad. As we highlight in our latest Travel Recovery Trend Report, bookings for many cities surged during the third quarter of the year, both globally and regionally. Additionally, travel shoppers have been searching and booking more international destinations than before. The question for destination marketing organizations (DMOs), then, is how to inspire travelers to visit their destination? In this post, we’ll look at a new advertising solution from Expedia Group Media Solutions’ Creative Partnerships team: the Journey platform, which DMOs can use to not only promote their destination, but also the unique attractions and other points of interest visitors can see while there.