ITB Berlin 2026, Day One: Ten Things That Actually Stood Out
Coverage from ITB Berlin highlights the "toggle tax" hoteliers pay when staff switch between multiple systems during guest interactions.
Technology
Bookboost Launches AI Agent Powered by Guest Data, Bringing Personalised Autonomous Service to Hospitality
The AI Agent uses unified guest profiles from Bookboost's CDP to provide personalized responses across multiple channels, resolving common conversations in about five seconds.
Mews raises the bar at ITB Berlin with high-performance hospitality and agentic AI innovation
The company will debut AI-powered rooming lists at ITB following a $300 million funding round and acquisition of housekeeping platform Flexkeeping.
OneJourney Launches SwiftPay in Spain, Turning Hotel Supplier Payments into a New Income Stream
OneJourney's SwiftPay platform enables hotels to earn income from supplier payments through a digital wallet system, with Muralto Madrid as first European customer.
Apaleo strengthens French expansion with appointment of Nicolas Suissa as Country Lead
Nicolas Suissa joins from Amadeus to lead Apaleo's expansion in France, where the company already manages 100+ hotels with API-first PMS technology.
Shiji and Straiv Partner to Deliver Fully Synchronized Digital Guest Journeys via Daylight PMS
The partnership enables automated data flow between Shiji's cloud PMS and Straiv's guest experience platform, targeting hotel chains in DACH, Benelux and France markets.
LodgIQ Announces Strategic Partnership with Convento do Espinheiro, Historic Hotel & Spa to Enhance Guest Revenue and Operational Insight
The 92-room luxury property in Évora, Portugal will use LodgIQ's AI platform to optimize pricing and unify data from PMS and CRS systems into a single dashboard.
HOSPITALITY X redefines hotel operations through Shiji full-stack adoption
Four German hotels transitioned from Lindner to HOSPITALITY X management with Shiji's cloud PMS replacing legacy systems across all properties.
Simone Puorto discussed Humans-as-Luxury, AI, Imperfection, and the Future of Hospitality
Puorto argues AI requires structural process changes, not just tool integration, and introduces "Humans-as-Luxury" as human service becomes a strategic differentiator.
AP Hotels & Resorts Relies on LodgIQ to Boost Revenue Performance Across Portuguese Portfolio
Portuguese hospitality group AP Hotels Resorts selected LodgIQ's AI-driven platform to optimize pricing across its diverse portfolio of resort and city hotels.
Apaleo and THE FLAG bring agentic AI into live hotel operations with autonomous task creation
The AI agent processes guest reservation comments and automatically creates operational tasks in housekeeping systems, currently generating 30 tasks daily and saving 3.5 hours per week at THE FLAG Zürich.
Rudding Park Selects Agilysys Hospitality Software Solutions to Modernise Guest Journeys and Streamline Operations Across Its Hotel Ecosystem
The luxury resort will replace fragmented legacy systems with Agilysys's unified platform covering PMS, dining, spa, golf, and residential management.
Success story: The Priory Hotel
The 27-room Welsh hotel replaced outsourced revenue management costing £700-£1,000 monthly with Access's automated RMS software.
LodgIQ Partners with Quintessential Portuguese Boutique Retreat Quinta da Amendoeira to Bring Explainable AI and Operational Insight
LodgIQ's explainable AI platform will provide real-time demand insights and pricing recommendations to the seven-apartment boutique property near Évora.
Cocoon & Eckelmann Hotels move entire portfolio to Apaleo ahead of 2026 expansion
The Munich lifestyle hotel group will migrate 9 properties with 800 rooms to the cloud-based PMS by 2026, reducing manual tasks from 17 clicks per payment to streamlined workflows.
Using technology to increase visibility and customer loyalty for meetings and events at a new hotel property
InterContinental Barcelona used Cvent's platform to increase meeting RFPs by 19% and RFP value by 33% while achieving 100% response rates.
LodgIQ Brings Explainable AI-Driven Revenue Management to Power Portuguese Hospitality Growth at BTL 2026
LodgIQ will demonstrate AI Wizard at BTL 2026, featuring explainable AI that translates complex revenue data into prioritized actions for hotel teams.
At ITB Berlin 2026, LodgIQ Will Show How AI Can Turn Revenue Managers into Commercial Strategists
LodgIQ will demonstrate its AI Wizard revenue intelligence platform at ITB Berlin 2026, combining generative AI with analytics to help revenue managers make faster commercial decisions.
Technology, Trust, and Travel Trends: Hospitality Takeaways from FITUR 2026
Key hospitality technology trends from FITUR 2026 include integrated platforms, AI-driven personalization, guest feedback as revenue input, and collaboration over competition.
By Florencia Cueto Pedrotti, Director, Global Engagement & Sales Enablement, Shiji
HotelRunner to Highlight AI-Powered Automation and Fintech-Enabled Distribution at ITB Berlin 2026
The company will showcase its AI-powered platform and fintech distribution solutions at Hall 9, Stand 217a from March 3-5, 2026.