How agentic AI solutions are structured
The article uses emergency department analogies to explain agentic AI architecture and warns that rapid adoption without proper governance creates compliance and cost risks.
External Articles
AI hiring is here. It’s making companies — and job seekers — miserable
Research on tens of thousands of job applications shows AI-generated cover letters led to lower hiring rates and reduced starting wages as companies lost confidence in application materials.
'Every day something's coming down the pipe': How the CEO of Booking Holdings responds to a crisis
Booking Holdings CEO Glenn Fogel shares his crisis management playbook after navigating 20+ years of global disruptions including 9/11, pandemics, and wars.
Less New York, more Nashville: Europeans head to smaller US cities
Western Europe travel to the US fell 3.5% overall, but Tennessee, Montana and Idaho saw increases as tourists seek authentic American experiences.
Agentic AI’s rise is making the enterprise architect role more fluid
Enterprise architects must shift from stable application design to managing AI agents that execute business processes, requiring new governance models and complexity management.
Booking.com built agentic AI before 'agents' existed: Here's how it scaled with small models for speed, big models for trust
Booking.com doubled AI accuracy using hybrid small/large model architecture, achieving 2X topic detection lift and 50-70% increase in agent bandwidth.
Agentic AI for travel heats up as Google preps booking tools
Google partners with Booking.com, Expedia, and major hotel brands to develop AI tools that complete bookings autonomously, with mature solutions expected within two years.
Why capsule hotels are taking global cities by storm
The 1,000-room Zedwell in London's Piccadilly Circus represents the world's largest capsule hotel, with rates starting at £30 per night in windowless pods.
All aboard Rome’s new hotel inspired by the Orient Express
Architect Hugo Toro transformed five 17th-century Roman buildings into the Orient Express brand's first hotel, drawing design inspiration from the Pantheon and Roman fountains.
Four historic train stations reimagined as luxury hotels
Features four iconic railway terminals transformed into luxury accommodations, from London's St Pancras to Tokyo Station Hotel.
How Auberge Collection Is Redefining Luxury Wellbeing
As wellness tourism expands into a multi-billion dollar industry, BoF sits down with Vivianne Garcia-Tunon, vice president of wellbeing at Auberge Collection, to unpack how the ultra-luxury hospitality brand is strategically delivering on luxury travellers’ evolving expectations.
Barry Diller returns after 20 years! Hear what he says at The #Phocuswright Conference 2025
Barry Diller is one of business’s most candid and visionary strategists. Two decades after his last Phocuswright appearance, the chairman and senior executive of IAC and Expedia Group returns to the stage at a moment of massive transformation for travel and media alike. In this candid conversation, Diller shares his unfiltered take on where travel is headed, how technology is changing the game and the bold moves needed to stay ahead when the playbook is being rewritten in real time.
Social Search, Viral Inspiration with Reddit, TikTok, YouTube - The Phocuswright Conference 2025
Travel discovery has moved far beyond OTAs and metasearch. Platforms like YouTube, TikTok and Reddit are shaping how new generations dream, research and even book their trips—compressing the path from inspiration to transaction. With hotel booking pilots rolling out on TikTok and creator-driven content dictating destination demand, the rules of engagement are shifting fast. Join our panelists from three of the biggest players as they unpack how social platforms are rewriting the playbook—and what travel sellers must do to win the next wave of travelers.
America’s Top Hospitality Architects & Designers: Crafting Exceptional Spaces
To mark the publication of Forbes’ inaugural America’s Top Hospitality Architects & Designers list, we gathered a group of distinguished principals from listed firms—each not only an award-winning designer but a thought leader in the field—for a conversation about the core issues and opportunities that define progressive hospitality design today. Our aim: To bring to life the vital relationship between business leaders and those who design their exceptional spaces.
Forbes and Rockwell Group
35th Housekeeping Olympics Crowns Frontline Cleaning Heroes at ISSA Show North America in Las Vegas
The 35th annual Housekeeping Olympics celebrating guest room attendants and environmental services workers took place in Las Vegas on Monday.
Sonder Hotels Liquidation Exposes Limits of Tech-First Hotel Models
Sonder, once a high profile hospitality startup promising a tech enabled alternative to hotels, has entered liquidation after a failed attempt to scale an asset heavy model and a collapsed partnership with Marriott. Its downfall highlights the risks of branding operationally intensive real estate businesses as tech companies, the difficulty of integrating with legacy hotel systems, and a broader investor shift toward sustainable, asset light or hybrid hospitality models.
Collapse of Sonder, a Marriott-backed hotel chain, leaves guests stranded mid-stay
Patrick M. D’Aoust probably didn’t expect his anniversary trip to end early, but he definitely didn’t think he’d have just 15 minutes to vacate his room.
The future of agentic payments in travel
The world is inching closer to end-to-end artificial intelligence (AI)-powered travel booking in chat, and the payments layer is essential to achieving that goal.
Expedia Group outlines strategies for OpenAI partnership, highlights B2B strength
During its third-quarter earnings call, Expedia Group detailed priorities for its OpenAI partnership and its plans for artificial intelligence (AI) moving forward.
La Dolce Vita Orient Express: 24 hours on board Italy’s new luxury train
Italy has an expensive new transport experience, and it’s not a Ferrari. The Dolce Vita Orient Express — unveiled earlier this year — is the country’s first homegrown luxury train, pitched as an homage to the 1950s and ‘60s, when glamor meant Fellini, Valentino and sunglasses after dark.